iPad Screenshots


This app does not promise a mythical formula for entrepreneurial success, but it will help you:

• Learn about entrepreneurship
• Access more than 80 new venture case studies
• Interactively develop your own startup idea

There is full detail on effectuation, an expertise-based approach to entrepreneurship, in written, audio and video format. If you are new to effectuation, you can start at the beginning. And if you are already familiar with effectuation, you can skip to just the part you need. There is an interactive map which walks you through the effectuation process, step by step, and lets you share your current thinking with your collaborators. So dive in, create your future, and have some fun.

Ratings and Reviews

5.0 out of 5
3 Ratings

3 Ratings

Goldarose ,


"Effectuation" is one of the most useful concepts I learned in business school, and probably the most applicable, not just to entrepreneurial ventures but many life activities. For example simple, memorable concepts such as "bird in the hand:" start with "what you know," "who you know," "what you can do." These are so effective because they are so accessible. Don't let the term 'effectuation' dissuade you. The app is flexible, creative, and most of all very interesting. It takes a useful subject and places it in a multi-media platform. Though the class is long over, I am again enjoying the subject and now the app. Simply great.


Stuart Read
274.3 MB

Requires iOS 6.0 or later. Compatible with iPad.



Age Rating
Rated 4+
© Stuart Read, Saras Saravathy, Nick Dew, Robert Wiltbank and Anne Valérie Ohlsson


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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