Elbi makes it easy and rewarding to discover and support inspiring charities.

"The app provides points to spend in LoveShop, where great fashion houses make designer items available.” (Vogue)

"Elbi uses the principles behind social sharing to promote micro-donations to various causes." (The New York Times)

The world’s first reward based app for charitable giving.

"Each “love” makes a $1 donation to the cause and generates a LoveCoin that you can spend in the Love Shop, a magical place where brands like David Yurman, Gabriela Hearst, Fendi and Berluti have donated the best of their products." (Financial Times)

Since launch in January 2018 Elbi has been Apple's "App Of The Day" in the USA, Canada, India, France, Spain, Australia and other 68 countries.


Elbi makes charitable giving easy and rewarding by bringing together people, charities and brands in one simple app!


Be rewarded with LoveCoins for your donations
Spend LoveCoins on amazing products from the world’s biggest brands
Win exclusive money-can’t-buy items via ElbiDrop
Earn LoveCoins by inspiring others to donate.
Support charities that you care about anywhere, anytime with one-tap giving.
Elbi takes 0% of donations - 100% of your donation goes to charity (excluding bank transaction fees.)


Be rewarded with amazing products.
Donate and earn LoveCoin rewards
Browse the LoveShop – spend rewards on wonderful items.
Discover charitable causes that you care about
Easily donate via Apple Pay with one-touch giving
Share campaigns with your friends
Record you own video reaction and earn additional LoveCoins from the Elbi Community


Elbi presents various charitable causes in the form of short videos that you can swipe through left and right. You get to hear directly from people who work in the charity or those affected by the problems those charities are trying to solve: Mamie from Congo who needs school supplies in order to go to school, Ceyda from the UK who has cerebral palsy and needs a special joystick in order to use a computer, or Jessie the dog who was recently given a new home thanks to Elbi’s support of the National Animal Welfare Trust.

Simply touch the LoveButton (the heart-shaped icon) at the bottom of the page to donate. Alternatively, you can promote causes that you love by recording a video response, or putting some stickers and personal messages on existing videos and sharing them with your friends.
Your contribution also opens up another type of reward. Each donation converts to a LoveCoin, which you can use in the shop to get exclusive goods in the ‘LoveShop’ from the likes of Fendi, Beats by Dre, H&M Conscious, Givenchy, and others.


We want to do everything to make your Elbi experience as easy as possible. If you need any help please contact our customer support team on via email or @elbi via twitter.

You can also find us on:



What’s New

Version 5.29.10

Displaying Drop campaign totals.

Ratings and Reviews

3.7 out of 5
11 Ratings

11 Ratings

NikaScientist ,

Great idea, more needs to be included

I love the idea and how easy it is to donate. I would appreciate if there were more options for environmental causes as most of the projects on the app are women-related. Also, there could simply be more projects and in more diverse locations - I would, for example, love to donate for orang-utan habitat in Borneo or something if the sort. Then you can partner with e.g. Patagonia for their environmentally-conscious goods (the company is like Gucci to outdoorsy people, but still would offer your store more cheaper options for those who don’t want to support overpriced fashion industry).

Developer Response ,

Thanks so much. We are working on this and more chairites are being laucnhed into the app all of the time. We are also making more avalible at any one point so that you can scroll and find casues that mean the most to you. We are also working on the LoveShop to offer more items so that there is something for everyone here too. Please stick with us and watch us grow into the app that we both want us to be 🙌

brownbearmagic ,

App for rich people!

I try to donate every month certain amount of money from our income. Therefore, when I saw this app, I was curious to try! Frankly speaking, I am frustrated with this app. I like Natalia’s idea of donation to help charities to raise money as quickly as possible. And people donate hundreds to win luxurious gifts! It means that if you can’t afford to donate, for example, $400 or more you never win those gifts! However, if you spend $30 and up, you can redeem it for H&M top. I can go and buy it myself. If you spend $2400 you can redeem for bracelet or berlutti bag! Who needs this? Is there any ethic to donate just to win/redeem unnecessary things? I prefer to donate without any rewards to good causes. Bottom line: this app is for rich person who is crazy about LV, Gucci etc products and wants to get it by paying small fraction of its original price and by wasting its time donating for every reaction people create! This app has flaws in concept and it needs to be fixed to gain popularity!

Developer Response ,

Thanks for your comments. The Loveshop is still being built. Our hope is to develop this to have something for everyone. We are in talks with new brands all the time, from high end fashion brands to much smaller independant boutiques. If rewards are not your thing, there is no need to reedeem items. We would love it if everyone was like you and wanted to just donate, but we also feel it is important that we do our bit and thank you with a lovely gift for being so lovely. Our mission is support chairites and get them much needed money to support the incredible work they do. Thanks for your help in doing this with us and we hope that you may continue to use the app even if the reward element is not for you.

Blablablahgndiwjc ,


I've seen this app really undergo many changes... 3 different complete redesigns since late 2015. The most recent has begun to really hone into a simple vision that seems to be actually getting somewhere now.

You can upload pictures or video reactions to campaigns, and people can donate to your response if they please. Personally, the prizes don't really appeal or resonate with me, but I really like seeing the well put together video campaigns and the human touch.

Developer Response ,

Thank you for your response.

We are preparing many additional items for the LoveShop and would love your feedback on what items would you like to see so that we can begin to think about additional items for the shop.


Elbi Digital
91.1 MB

Requires iOS 9.0 or later. Compatible with iPhone, iPad, and iPod touch.


English, French, Russian, Spanish

Age Rating
Rated 12+ for the following:
Infrequent/Mild Medical/Treatment Information
© Elbi Digital


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