ERA Parenting Relationships 17+

Secure Attachment, Kids

Parent Lab Inc

    • 4.6 • 296 Ratings
    • Free
    • Offers In-App Purchases

iPhone Screenshots


ERA is a parenting companion in your pocket, providing reflection and guidance on your unique relationship with your child - grounded in attachment theory, research-backed, and powered by AI.

Gain a holistic understanding of your parenting style and relationship with daily parenting advice, insights, podcasts, kids activities, and courses.

Whether facing a toddler's tantrum or navigating the challenges of adolescence, ERA’s parenting framework offers a balanced approach to nurturing a secure attachment.

**Daily Reflection Check-Ins**

Find a moment of reflection and connection with ai-powered chat bot, like a wise parenting coach friend. Tell us about your day, your triumphs, your challenges—and receive support tailored to your feelings and experiences.

**Personalized Insights**

Receive support personalized insights & support based your child’s development and focus areas including everything from picky eating, screen time battles, co-parenting, to managing fears & anxieties.

**Expert Podcasts**

Tactics & talks on various parenting philosophies and challenges. Listen hands-free at your leisure.

**Mindfulness Meditations**

Manage parenting stress, connect with your child & regain your composure with meditations, bedtime stories, and affirmations.

**Parenting Courses**

Busy parent-friendly: Build lasting connections and tackle common issues in less than 10 minutes. Discover tools, tips, and deeper explorations of holistic parenting and personal balance.

**Attachment Style & Personality Quizzes**

Identify your parenting style strengths and weaknesses with your unique relationship with each of your children.

What’s New

Version 5.6.4

Bug fixes

Ratings and Reviews

4.6 out of 5
296 Ratings

296 Ratings

Soroxy ,


This app WILL help reduce potty training anxiety!! I just downloaded it and I am already feeling so much better about potty training. As parents, we’re all filled with anxiety and we’re always trying to do what is best for our children. We put so much pressure on ourselves to be the best we possible can. This app eases all of your anxiety and creates a judgment free space for stressed out parents. Download this app! It is filled with useful info and it is free!


I’m excited to share with you all that after downloading and following this app, my daughter is officially potty trained!! I was so worried about potty training and it was really showing with how long it took her to get it down. Using this app lowered my anxiety significantly. Don’t even hesitate to download!!

Developer Response ,

Hi and thank you so much for your review. We are so glad that our Potty Training kit was helpful. Kind regards, Helen

Cassie2014 ,

App is Not Accessible to Voice Over

The website has great content and is very insightful. I read a lot of articles and have been subscribed to their monthly newsletter. But the app is very inaccessible with voiceover. I am a blind mom and I use voice over to read the content on my phone. I reached out to their customer support team. They said they are working on making the app accessible which is awesome. But it still wouldn’t allow me to take the courses without going to the inaccessible app. And I couldn’t sign up for their book clubs since the app is really inaccessible. I would love to pay for this app but there’s no point if it’s not accessible to voice over. I really hope they would make this app accessible. I am a member of a big group of blind parents and would love to recommend this app for them. I read most of the reviews and I found out that I was not the only blind parent who wrote about this issue. It has been two years since that parent wrote a review and they still have not done anything. I just wanted to bring this up as a valid concern. Thank you.

Developer Response ,

Hi Cassie - thank you for sharing your concerns with us. We are working on a solution to convert all of our content to be accessible for voiceover. I am also going to email you some options that you can use in the interim to access some of our events such as book club. - Helen

Elizabethandpip ,


I have been using this app for a few years now and I honestly love it so much. It has not only been useful and informative but it has also really helped me when I start to over think and become obsessive or overwhelmed about a parenting subject. I use it to just check in and sort through some of the things that I’m struggling with. It helps me declutter my thoughts and adjust the volume on the noise that hearing all sorts of different parenting advice can cause. I very much recommend this app, especially for anyone who has trouble closing down the open tabs in their brain.

Developer Response ,

Thanks so much for your kind review. We are so glad we can help! Stay tuned for more great content. - The Parent Lab Team

App Privacy

The developer, Parent Lab Inc, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Linked to You

The following data may be collected and linked to your identity:

  • Purchases
  • Contact Info
  • User Content
  • Search History
  • Identifiers
  • Usage Data

Data Not Linked to You

The following data may be collected but it is not linked to your identity:

  • Diagnostics

Privacy practices may vary, for example, based on the features you use or your age. Learn More


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