Fashion Empire - Dressup Sim 12+

Boutique Shopping & Makeover


    • 4.6 • 6K Ratings
    • Free
    • Offers In-App Purchases



Stunning fashions. Unlimited creativity.

Express yourself and become a style maven in the #1 dressup boutique simulation game!

Designed for style savvy women of all ages, it’s free to play and you can play Fashion Empire while offline. The game is constantly updated and full of fabulous gameplay-

- CHIC FASHIONS to sell, mix and match and grow your fortune
- DECORATE your boutiques with thousands of gorgeous decorations
- DESIGN thousands of unique items ranging from elegant to edgy
- DRESS UP yourself and your trendy staff any way you choose
- MAKEOVERS with all the latest makeup and cosmetics trends
- COLLECT and covet special designer, elite and signature items
- SHOP furniture - racks, tables, registers, displays and much more
- STORY mode with fashion shows, fascinating characters and freedom
- ADVENTURE to the top with hundreds of quests across many cities
- WIN big and show off in online challenges - it’s fashion week every day!
- JOIN a vibrant fashion loving community

The game is free to play and in-app purchases are available for additional content and premium currency.

Game background and how to play:

1/ You start in San Francisco, an aspiring designer just opened your first shop. You've always been creative, from playing dress up with barbie dolls as a kid, hours on the sims, learning to sketch and creating an amazing portfolio at a top design academy. Together with your investor Eva you'll begin by designing your very first item - a gorgeous pink dress which is sure to bring in initial shoppers

2/ After making your first sales you'll want to expand capacity for racks, registers, dressing rooms - and don't forget decorations to attract the style minded clients.

3/ As your boutique grows you'll learn more and unlock more outfit categories of items - shoes, heels, bags, purses, rompers, jumpsuits, makeup, cosmetics, accessories and more.

4/ After a while you'll probably find yourself busy as the sole worker in your boutique - it will be time to find the perfect staff to join you on your journey. But first you'll need to find a way to persuade them to join - and each have their own story to tell and personality to work with.

5/ San Francisco is just the beginning, soon you'll be expanding to Las Vegas, Miami, Los Angeles and even New York. There you'll get to know celebs and stars who will warm to your unique style and, in time, crave and covet your latest collections. And who knows what glamorous occasions you'll be designing for...

6/ Your reputation is starting to grow and it's time to prove yourself on the world stage amongst a global player base. This is your chance to show your interior designs and outfits in challenging online themed contests, whether it's celebrity style or coffee casual, from red carpet to haute couture runway...

The biggest dress-up and boutique game ever, it's time to write YOUR stylish story.

--Support, Questions or Requests--
Email-us from settings in-game or at

--- FOLLOW US ---
Official Instagram -
Official Facebook Page -


What’s New

Version 3.102.30

Step into the glamorous world of style and creativity, where you become the ultimate trendsetter!

In this update:
- All New Loading Screen
- Performance Improvements
- Various Bug fixes

Style with the latest trendy fashions and become the Ultimate Fashion Empire Fashionista!
Follow us on Instagram and join our Community on Facebook for contests and much more!

Thanks for playing!
Your FE Team

Ratings and Reviews

4.6 out of 5
6K Ratings

6K Ratings

wetmallen1 ,

Get the app! It IS worth it, and I like it!! 👍🏼👍🏼

I had started playing in 2016 until it became boring for me. I just downloaded it again a couple days ago and now it is SO ADDICTING! I play it all the time, and I love how they constantly give you new quests so your never bored! I’m also very happy I am able to use ads to skip the very long periods of time to stock clothing. The only thing this app needs to work on is the fact that they put some really good quests, but they sometimes require a pack which is for money. Some people don’t have money to get those packs and finish the quest. It’s very difficult, but I was very lucky to be able to buy it. I may have been able to, but others may not. I love all the different types of clothing and that you have other workers there! This has become my favorite game, and you should try it, too! If it glitches, I’m sorry. But there are no glitches for me! Except one time when they wouldn’t move, but I just had to close the app and turn it back on again! Thank you for reading, and I really recommend this app.

Developer Response ,

Thank you so much for taking the time to share your experience! Stay tuned for more amazing content you'll definitely love! - Andrew

👠👗👖👓👚 ,

My 5 star rating has finally went to 1 star. This game became PAY TO PLAY!

Been playing 2016, 2017. Use to be the greatest game to play, I have even told Frenzoo how great their game was through emails. They have always offered “pay for” packages. No problem, I’ve bought many, they’re very cute- MOST OF THE TIME AT LEAST. I only buy the ones I like I refuse to blow money on every package this game puts out, I’m not one of THOSE people. Well frenzoo has recently made it where they ONLY put out fashion challenges for those who buy the latest packages. There’s ALWAYS, at any given time, 4 non- package required challenges vs 30 packages required challenges. The biggest aspect of this game is winning the challenges against other players. Frenzoo has made that virtually useless to people who won’t buy every single package they put out(there’s usually 3-6 out constantly). On top of that, the packages are now being put out as 3 or 4 different packages. They take one big package and split it into several little packages to get more money from players. It’s so disgusting. I’m sad to give this game up but I’ve had to. I won’t support this rip off company. Maybe there was a change in management of Frenzoo at some point because I can’t believe the (negative) change that has happened in the last year or so.

Developer Response ,

Thank you for your feedback fashionista. It'll definitely help us make improvements in our future versions. We extremely appreciate your support and we're hoping you can continue playing our game. - Andrew

Tee52!! ,

Awesome Fashion Game

I may be one of the players who has played the longest. I have not purchased all the packages, but I have purchased the ones I wanted to buy. The packages have jumped from four to six. I suspect the price increase is due to the world wide inflation. This game does have excellent customer service which I am sure is highly unusual. It is one of the reasons why I still play. I wish the purchase packages were not quite as often, but other than that, I can not say anything bad about the company. Once in awhile the team even gives us a few gems with which we can purchase items. Most days we also get a few free items at least on my version. At Christmas we get some delightful surprises. I just wish there was a way to collect the free items if we happen to be out of town and travel to a place that does not have Wi-Fi. But if you want to chose a well orchestrated and fun game, I would urge you to choose this particular game. Well worth my investments.

Developer Response ,

Thanks so much for taking the time in sharing your experience with Fashion Empire! You'll surely love the improvements we're working on for collecting Daily Limited Items. Please stay tuned! Happy gaming! ❤️ - Andrew

App Privacy

The developer, Frenzoo, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Used to Track You

The following data may be used to track you across apps and websites owned by other companies:

  • Usage Data

Data Not Linked to You

The following data may be collected but it is not linked to your identity:

  • Purchases
  • Location
  • User Content
  • Identifiers
  • Usage Data
  • Diagnostics
  • Other Data

Privacy practices may vary, for example, based on the features you use or your age. Learn More

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