foodpanda - Food Delivery 4+

Writing as a fellow product person. I notice a few poor designs in this app, that creates friction and causes bad user experience. 1) Unnecessary surveys: “Why did you not complete the order at X”. First, this X restaurant is wrong (I already placed the order). Second, survey is a poor way to get user feedback. Participation rate is not guaranteed. A much better way to do it is to do a thorough data analysis of user behaviour, form solid hypotheses and test these hypotheses thru experimentation. 2) Cluttered UI: Do we really have to have “trending order”? Do I, as a customer, really get value from knowing what others are ordering? Does it benefit me, a restaurant order, that customers only order the hottest 1 or 2 items from my menu? 3) It is just buggy. There are a few times when I simply cannot place an order. I click the button, then nothing happens. There is no way for users to report this bug, or seek help for it. 4) The rewards program. I understand rewards program create loyalty and we want loyalty in the fierce competition among delivery apps. But this rewards program is poorly designed; rules are not communicated clearly; the UI/notification is intrusive. All of the above makes me question: Who is making product decisions at Foodpanda? Are they really relying on data and listening to users? Or just go with whatever they ASSUME is a good idea?

We’re staying at a hotel in Phuket for a month long vacation. But hotel prices for food are drastically higher than any of the restaurants. Kids don’t want to leave poolside and we were forced to overpay for meals - ordering from hotel, Food Panda really helped out!! Once we discovered this Service - I couldn’t believe that it’s possible!! Not only there is no delivery charges, there is almost always coupon available to use (on top of already lower prices of meals!). Delivery is quick and food always arrives hot, on time and in great condition!! Drivers are very polite and nice and although happy to receive tip - never expect it as a must! Now my kids can play at the pool all day, we get great food delivered straight to us and we do not pay insane prices of the hotel restaurants!! Thank you Food Panda! We will definitely continue to use this service when we go back home!

Dear FoodPanda, Thank you for copying and pasting over and over prewritten emails without even reading what your customers say. With extreme disappointment I have to say that I have been served with the poorest and the most embarrassing customer service ever possible. As a senior executive of a company that makes of customer experience their priority, you are proving to know nothing about your customers and so your business. The order was cancelled because of your mistakes and 2 days later you are still copying an pasting the same emails without even reading my messages or understanding what happened. This is simply unacceptable and unfortunately I don’t have any more time to waste with you. I am going to block this payment and do whatever I can to get my 200HKD back, not because of the small amount, but because it’s a matter of principle. I can promise you that you have lost me as a customer forever. Your business won’t suffer for it, don’t worry, but the way in which you serve your customers have been proven to be embarrassing and ridiculously wrong. Since you don’t read the feedback or requests from your customers you won’t probably understand or learn anything from here. What a shame… Congratulations FoodPanda, I can certainly say that you have given to me the worst customer experience in my 44 years! Good luck, G