You've joined the Formulate movement, now use our app to help us better formulate for you and everyone. We all need a pocket chemist in our lives ;)

With this app you can:

· Adjust your formulation settings and goals
· Chat with your chemist and support team
· Manage your subscription and orders
· Earn Formulate rewards through shares, referrals, and feedback

Formulate offers personal care products perfectly engineered for you. Individually created based on your characteristics, goals, lifestyle, and environment. Thank you technology.

Haven't joined the movement yet? Head over to to join in our mission to solve age-old personal care struggles and put an end to the costly guess & test process, oversold trend-driven gimmicks, and product waste.

What’s New

Version 1.2.0

This version contains Apple platform updates.

Ratings and Reviews

3.5 out of 5
51 Ratings

51 Ratings

blueranger92 ,

Does not allow you to stop automatic shipment

This app is very convenient and well-organized/easy to use however it is a huge problem for me when I don’t want automatic shipments after I place an order. When you try to cancel automatic shipments it asks you to confirm however the confirmation button only stays up for a quarter of a second if that and even if you manage to hit yes or no it does not register. So I had to go on a laptop to accomplish that which needless to say defeats the entire purpose of having the app on your phone. Very huge issue considering a person’s money is at stake because of a glitch which I feel like might be intentional.

chinatown warrior ,

Great thought put into their product and services

Formulate offers shampoo and conditioners which are very specialized and can help you achieve any hair goals. It may take trial and error to find the perfect formula, but this is fun and all part of the experience for me. I think this is good for people who know what they are trying to achieve for their hair, and it gives the user a lot of flexibility to try new things.

I’ve never had issues with communication, and my formulation chemist has always responded to my feedback and requests.

Pretty colorful ,

Mediocre app to match the shampoo

It was difficult to actually get to conversations to get feedback to my chemist.

My shampoo made me look like I’d been bathing in lard. My hair was ropy with grease and felt waxy even if I just shampooed. Even after a reformulation my hair still felt waxy. I’m glad I just bought the small size but I’m annoyed at the money I wasted.

Customer service was really nice though and cancelation was easy.

App Privacy

The developer, Formulate Labs, Inc., has not provided details about its privacy practices and handling of data to Apple. For more information, see the developer’s privacy policy.

No Details Provided

The developer will be required to provide privacy details when they submit their next app update.


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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