Fragment - iPhoneography App 4+

Yep, I said "hella rad"! One, because I'm a California native, and Two, because this app is just that—hella rad! I'm a seasoned UI designer in the Silicon Valley with 15 years under my belt designing for high profile companies. And I must say that the UI and experience in the Fragment app is top-notch! It's intuitive and delightful and commands only minimal effort regarding a learning curve, which, once is established, becomes second-nature in terms of usability of the Fragment app. Kudos to the Fragment UX team! Did I mention that the graphic design options are gorgeous too! Yes, indeed they are...some of the coolest design options available under "graphic design" in all the App Store. Keep up the good work Fragment team! Cheers!

In the description of the app, the Developer says that giving his product great reviews "really help us to add new features." Well, he has 187 5-star reviews, and yet he abandoned the app a year and a half ago. This is a common plea among app makers, and many, (like this guy), never actually reward the time and effort you spent giving them those high reviews. It's a form of fraud, actually, and I'd like to see The App Store ban this all-too-common form of begging.

If you created the app to make money, then let the money be your motivator. Because, for some strange reason, apps seem to be the one product that implies they will hold their services hostage unless I write a good review for them.

My mechanic, or dry cleaner never tell me that they'll do a better job and work harder if only I will write a positive review.

I don't consider bug fixes and adding more in-app purchases to be doing me a big favor. It's just part of doing your job as a Developer, and finding new ways to monetize the product. So why do I have to write a good review, in order for you to fix bugs? And if your product is good enough to generate word-of-mouth, then it will happen organically, without requesting reviews.

So stop begging for reviews. And if customers DO leave them, then honor your word, and don't abandon your customers, when they kept up their end of the bargain.

The sheer number of effects alone will astound you. The interface is superb, the finished image is spectacular, and the amount of flexibility in your designs is worth significantly more than it's price. I recommend purchasing the additional effects (very reasonable) as they will help expand your level of creativity beyond your expectations.

My only recommendation is that the developers allow for a long view, on the screen, of the text description of effect chosen.