Go2Markets 4+

Berner Fachhochschule

Designed for iPad

    • Free



Going International and the internationalization of companies are important fields of competence for students of executive MBA programs. Various methods and tools have been developed for this purpose at Bern University of Applied Sciences, which are now integrated didactically into the app game Go2Markets.
The users learn by playing the game:
- How to analyze a new export market
- How to select a distribution partner in a new export country
Executive MBA programs are studied by graduate students while working full time. With the app-game, they can carry out the needed self-studies efficiently at their workplace - for example between meetings. The app-game is targeted at digital natives who spend a lot of time with their mobile phones.

The app game is a text adventure. The players take on the role of Beat Häfeli, who analyses the Russian market for an export company and evaluates a sales partner in Russia. The following publications and tools are main sources for the content of the game:
- Paul Ammann, Ralph Lehmann, Samuel van den Bergh, Christian Hauser: «Going International - Konzepte und Methoden zur Erschliessung ausländischer Märkte, Versus Verlag Zürich,2012
- Paul Ammann: merz+benteli – Markteintritt Russland, in: Pepels (Hrsg.) Fallstudien zum Marketing, Herne 2015, S. 331 – 367
- Apps Fit2Globalize und Fit2Procure

The levels of the product, the SWOT and the Positioning of a product are discussed during the game. Important topics are explained in the Glossary. The players can achieve points during the game.

For more information: www.go2markets.ch

What’s New

Version 1.0.5

- The app has been adapted to the latest iOS version
- Some bug fixes were made
- Links in the app have been updated

App Privacy

The developer, Berner Fachhochschule, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Linked to You

The following data may be collected and linked to your identity:

  • Contact Info

Data Not Linked to You

The following data may be collected but it is not linked to your identity:

  • Contact Info

Privacy practices may vary, for example, based on the features you use or your age. Learn More

More By This Developer

BFH Campus

You Might Also Like

Oceanic, Portal
Farm Animals Cow Simulator
All-in-One Mahjong
Hundred Days
Butterfly Soup
Art Quiz: paintings & artists