goodbuy - Shop Conscious 4+

Discover 185k small businesses

goodbuy, Inc.

    • 4.5 • 42 Ratings
    • Free



A Fast Company World Changing idea. As seen in Forbes, POPSUGAR, Entrepreneur and The ZOE Report.

Shop small easily with the goodbuy app. Get automatic small business alternatives to mega retailers. Open a Safari window, go to your usual mega retailer site, and goodbuy will pop up with the same, or better, product from one of our 185k+ emerging brands and boutiques. Download the app today and get goodbuy on your mobile Safari browser.


You’ve never experienced an app like this. The goodbuy app works auto-magically to intercept your shopping on mega-retailers’ sites and provide incredible items all from unique, small businesses. Forbes, The Zoe Report, and POPSUGAR all agree that shopping small and consciously has never been easier.


With the goodbuy app, you can personalize your profile and filter your shopping by the values that matter most to YOU, including: AAPI-owned, American made, Black-owned, certified ethical, cruelty free, family-owned, Indigenous-owned, Latina/o/x-owned, LGBTQIA+ owned, local, owner with disability(ies), sustainable, vegan, veteran-owned, MENA/SWANA-owned, and women-owned.


Say goodbye to the endless hours of scrolling through your screenshots folder and saved social posts and HELLO to saving all of your favorites stores in one place. With the goodbuy app, simply tap to favorite the products and stores you love as you browse, and goodbuy will store them within your account for when you’re ready to buy!


Use the goodbuy app to instantly receive small business suggestions as you shop on mega retailer sites – using the Safari browser on your mobile or smart device. Or
shop, search, and browse directly from our database of 185,000+ small businesses directly all within the goodbuy app.


“… not your next Amazon. goodbuy is a browser extension and is on a mission to make shopping “feel good” by making conscious shopping easier online for consumers looking to shop their values and support small businesses, which can be hard to find in the chaos of the Internet.” (Forbes)

“Think of it as a shopping search engine you can use to find products that align with your values and buy from minority-owned retailers and small businesses.” (The Zoe Report)

“It’s a browser extension that brings next-level visibility to small businesses everywhere and allows the consumers who give a damn to put their money into the communities they support.” (The Good Trade)

“… a browser extension that connects small businesses with value conscious shoppers (like us!). Simply search for what you’re after and find a small business or brand to buy it from.” (POPSUGAR)

_ _ _

goodbuy is free to download and use. No subscription or fees required.

Your privacy* is our priority and your personal data is secure on goodbuy – be sure to read our privacy policy and terms of conditions**:

*goodbuy does not sell your personal information.
*goodbuy does not connect any of your web browsing behavior to personally identifiable information.
*goodbuy does not collect your passwords, personal browsing history, credit card/banking information or any personally identifiable information.

Read our privacy policy here:

goodbuy is a community that welcomes and celebrates ALL people. **Any retailer or user who promotes hate based upon identity or vulnerability, including through the use of veiled language and symbols, will be banned immediately from the Services.

Read our our terms of use here:

What’s New

Version 1.0.23

Bug fixes and performance improvements

Ratings and Reviews

4.5 out of 5
42 Ratings

42 Ratings

Johnny Deppstein ,

Conscious Shopping just got better

Woohoo! I have been absolutely loving the Goodbuy browser extension and was counting down the days for it to go mobile. Finally :) The same awesome functionality of Goodbuy on the go. Only problem - it is even easier to shop (so much for savings) it is Completely worth it knowing that I am supporting small businesses. Definitely worth a download

Neonshizzy ,

Love this concept!

So great to be able to have all the products I typically search for in one place! Two ideas I have so for: - embedded browser with an option to open in the phones default browser; - a search option for clean ingredient products (example, clothing that’s 100% organic hemp, body products that are pure organic ingredients, snacks that have clean ingredients, etc) I also noticed on a company I no longer wanted to see, when I hit the button to do so, the reasons “why” I wanted to hide the company greatly overlap one another. I have also noticed if I have sustainable and American made selected, I do get products that are made in China and not sustainable mixed in with ones that are. For those of us who struggle finding products that are clean, sustainable, fair trade, made in America, and woman or black woman owned (these are actually how long my Google searches get ha!) it’s always been a struggle to hit all those points so I am very excited about this app and sharing with my friends! Thank you!

StefSterling ,

SUCH a wonderful resource!

I absolutely love this organization and the ideals they support and stand for! I always want to support small businesses but it’s so hard to find options sometimes - until now! Highly recommend this app and the web browser add-on!

App Privacy

The developer, goodbuy, Inc., indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Linked to You

The following data may be collected and linked to your identity:

  • Contact Info
  • Identifiers

Privacy practices may vary, for example, based on the features you use or your age. Learn More

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