iPhone Screenshots


Parenting is not an exact science, but our experts help explain the science behind it so you can parent with more confidence and less stress. Parenting: You’ve got this. And we've got you.

Our evidence-based parenting app combines insights from experts in psychology, neuroscience, pediatrics, and mindfulness with relatable, real-life stories. Our mission is to improve relationships, starting with parent and child.

We know that parenting is an important job—but for most people, it’s one that comes with many surprises and very little preparation. Of course, everyone has advice. But where do we start and who do we trust? More importantly, how can we develop a parenting foundation that empowers us to find what works best for our own, unique family?

Here at Parent Lab, we created the HelloJoey app (Hello Joey), to help parents manage any parenting challenge with confidence, empathy, and sanity--and on their own terms. Unlike parenting classes or parenting books, our app is built so that you can build a rock-solid parenting foundation in just 10 minutes a day.

Here's how:

Our app is organized into kits which are topics such as Discipline, Bullying, Picky Eating, Screen Time, and Whining & Complaining. Our team spends hundreds of hours per kit, condensing the latest research, science, and parenting books into content that is simple to learn and practice. We address common parenting questions like:

- How do I discipline my kid without losing my temper?
- Why do kids become picky eaters?
- How much screen time is too much?
- Why is my kid whining?

Each kit has multiple blocks which break down a larger topic into bite-sized pieces. You can learn parenting skills through your preferred method (listening or reading) and then build on your skills with activities that reinforce your learning.

We love feedback and suggestions. Please email us: hi@parentlab.com.

Welcome to the Parent Lab family!

HelloJoey by Parent Lab offers two auto-renewing subscription options: $6.99 per month (standard plan) and $9.99 per month (family plan).

These prices are for United States customers. Pricing in other countries may vary and actual charges may be converted to your local currency depending on the country of residence.

Payment will be charged to your iTunes account at the end of the trial. Subscription automatically renews unless it is canceled at least 24-hours before the end of the current period. Your account will be charged for renewal within 24-hours prior to the end of the current period. The cost of the renewal will be $6.99/month (standard plan) OR $9.99/month (family plan), depending on the plan you choose. You may manage and turn off the auto-renewal by going to your account settings on the App Store after purchase. No cancellation of the current subscription is allowed during an active subscription period. Any unused portion of a free trial will be forfeited if you purchase a subscription.

For more information, see our https://www.parentlab.com/terms and https://www.parentlab.com/privacy.

What’s New

Version 2.0.0

HelloJoey has got a new name "Parent Lab" and has a new look as well!
We put our hearts in and try our best to deliver the best experience and content.

Ratings and Reviews

4.6 out of 5
175 Ratings

175 Ratings

AnnaM.L ,

Changed my life overnight!

I got this app at the right time in my life. I have 3 kids ages 5 and under, I was tired and stressed, and losing my patience on a regular basis. I knew that wasn’t fair, and not the kind of parent I wanted to be. After my first day with this app, it helped things to just “click” for me. I had NO tantrums, NO timeouts, and I didn’t raise my voice once for almost 7 days. As parents we will always make mistakes, but this app made me feel understood, supported, and help me connect with my tiny little people that I love more than anything! I just want to say Thank You!

Developer Response ,

Hi Anna - it's a good thing that even though you were tired and stressed, you were also self-aware enough to understand what was happening in your relationship with your kids. Our tagline is "Parenting: You've Got This" exactly because of parents like you who, even though you're pushed to the brink, can still find a way to be the parent you kids need. We are overjoyed that HelloJoey is working for you as we intended. Our team spends hours discussing how to best structure the content to help parents and caregivers get maximum impact. We're glad our effort together is paying off and we hope to help every parent who may be in a similar position. - The HelloJoey Team

Bo Shao ,

I wish my parents had this

I already know a lot about parenting but I still find this app really helpful. The content is so well researched and well put together. I am recommending this app to every parent I know. I wish my parents had this app. It would have made their lives so much easier, and saved me from a lot of unnecessary misery :-)

Developer Response ,

Hi Bo - thanks so much for your 5* review. Feedback like yours truly makes our day and reinforces our mission to improve relationships, starting with parent and child. High fives all around! Kind regards, Helen

kiitygutz ,

Great content, but please remove time lag

You have great content in your app! I have already learned a lot. However, I find it frustrating that I have to wait before I can listen to the next podcast. I’m a busy parent & don’t have a lot of free time on my hands. I’d prefer to be able to listen to as much as I can when I have the opportunity to listen. I would also appreciate activities for younger children that aren’t quite able to communicate or hold a conversation yet.

Developer Response ,

Hi, thanks for your feedback! We wanted to let you know that we have removed the time limitation. You can now consume all of our content at your convenience. With regards to activities for younger children, we do have some in upcoming kits (e.g. sleep). In general, for very young children, the activities we recommend are more parent-focused vs. parent-child. Thanks so much for being a part of HelloJoey. Please feel free to email us directly with any other comments or feedback hi@hellojoey.com.


Parent Lab Inc
56 MB

Requires iOS 9.0 or later. Compatible with iPhone, iPad, and iPod touch.



Age Rating
In-App Purchases
  1. HelloJoey Standard Plan $6.99
  2. HelloJoey Standard Membership $6.99
  3. HelloJoey Family Plan $9.99


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

You May Also Like