Spend only a few minutes each day to stay stylish. Who has the time to shop these days? With the free, easy-to-use Hit or Miss app, you won't need more than a few minutes each day to stay up on emerging trends and brands.

Through an innovative interface, express how much you like a trend by browsing through a daily assortment of fashion products. Mark the product a 'Hit' if it fits your style, or a 'Miss' if it does not. Over time, you will build a fashion profile uniquely tailored to your tastes.

Through our proprietary system and artificial intelligence algorithms, we will send you products that fit your style. Join the thousands of women who have discovered the future of mobile shopping with the Hit or Miss app.

* Completely Free!
* No login or personal information is required to use the app.
* Browse through the existing trends to get started on your profile.
* Learn about trends through our fashion blogger stories.
* Shop most products using our simple checkout flow in-app.


FEATURED – Discover and shop deals and fashion trends.

RATE PRODUCTS – Hit or miss products according to your tastes. Save the products you love.

DEALS – Browse sales with our favorite stores. Look for exclusive discounts just for our community.

SEARCH – A smart search to filter through our collection of products. A few things we can help find… “holiday dresses”, “winter boots”, “fall coats”, “cozy sweaters”

SHOPPABLE PROFILE – Over time your fashion profile will grow as you 'Hit' and 'Miss' products. Discover new trends and brands, and learn a little more about your style.

NOTIFICATIONS – Know when your hits go on sale. Get notified when a new collection is available.

* No login required.
* Checkout securely with a major credit card.
* Billing information is securely stored.

"The goal is to ensure that there isn’t a ton of content on the app, but rather just the right amount of content." - Techcrunch

“The smooth design and diverse collections make this app really addicting. It’s fun waking up and checking on new collections. The new updates looks really sleek and really adds to the experience. I get to discover new bloggers and their styles. It’s like having your own personal stylist." - User Review

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What’s New

Version 4.4

UI improvements

Ratings and Reviews

4.5 out of 5
15 Ratings

15 Ratings

Zebra Zebra 24752365 ,

Great app for those that like to shop online.

I Love shopping online and e-commerce is the greatest thing on Earth. I hate stores and dealing with lines and rude people. Well, I like the simplicity of categories from purses to shoes so I can go straight to the item I want instead of being bombarded with a buffet of things I don't want. However, to unlock all the features you have to sign in with a Facebook account. This is the part I dislike because I hardly use Facebook and really don't want my personal info transferred to the app. The app is easy and quick to use, but have to log in though. The items are popular and trendy which is helpful since I am such a disaster with fashion and what looks nice. It stores items you like as well as stores so that is helpful and it is all in one app to consolidate using like five other shopping store apps. I am running out of space on my phone so consolidation works for me! This app can be used in lieu of all my fave fashion clothes stores. If you don't use FB, then you can still use this app but won't get all the benefits so that is your choice to make...

Nm12008087 ,


This is super cool and love the fun and stylish ideas that are published daily! I can get some fashion ideas as well as see others that may spark up inspiration for my own designs.
It's an excellent app, so in style and full of trendy looks! Plus, there are uniqe ones and others that I don't find very appealing, so I get to consider it as a miss and not a hit.
It's easy to use, just decide if the look is a Hit or Miss and continue through the different styles posted. Also great way to avoid wearing something that isn't trendy at all.

Paulette1983 ,

I found my new favorite app!

I can't say enough about how awesome this application is. What makes this app so appealing right from the start is how user friendly it is. Categories have clear fashion photos that keep you hooked and looking for more. All on the same screen you can "hit" "miss" or "buy" and purchase the item with ease. Your selections are saved under your profile where you can review them. Best fashion app I have used, hands down!

App Privacy

The developer, Skull Ninja Inc., has not provided details about its privacy practices and handling of data to Apple. For more information, see the developer’s privacy policy.

No Details Provided

The developer will be required to provide privacy details when they submit their next app update.


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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