Pure Paste 4+

Paste as plain text by default

Sindre Sorhus

    • 4.9 • 151 Ratings
    • Free



How many times have you pasted some text into an email and ended up with a mess of different font sizes?

Pure Paste lets you paste as plain text by default. It sits in the menu bar and clears formatting (fonts, colors, bold, links, tables, etc.) from the text you copy. However, it does not touch unrelated content like files, images, etc. It also ignores content copied from password managers.

You can also choose to manually clear formatting whenever needed instead of automatically.

The app is free without ads because I love making apps. Consider leaving a nice review.

■ Features

- Automatically clears formatting
- Hide menu bar icon
- Exclude certain apps
- Optionally preserve links
- Remove tracking parameters from URLs
- Launch at login
- Shortcuts support

■ Remove tracking parameters

Pure Paste supports 200+ common tracking parameters (e.g. Google UTM) and it has special support for removing tracking from links to Twitter, Facebook, and TikTok.

■ Bonus

If you have enabled the setting to remove tracking parameters from URLs when copying, the app also resolves some URLs to popular services offline whenever possible to improve the speed of opening links later on. These websites often add useless redirects when you copy links. For example, it can rewrite URLs like youtube.be, l.facebook.com, safelinks.protection.outlook.com, google.com/url?=…, etc, to its final destination.


‣ Why not just use the “Paste and Match Style” menu item or “⌥⇧⌘V”?

- That menu item is not available in all apps.
- The keyboard shortcut is hard to remember and type.
- This app can exclude certain apps, preserve links, and also remove tracking parameters from URLs.

■ Privacy

The app accesses your clipboard but does not store or send it anywhere. It is not even able to connect to the internet due to self-imposed restrictions that are enforced by macOS (no network entitlement).

■ Support

You can contact me through the feedback button in the app or at sindresorhus@gmail.com

What’s New

Version 1.5.0

- Added keyboard shortcut for toggling the “Automatically clear formatting” setting.

Ratings and Reviews

4.9 out of 5
151 Ratings

151 Ratings

cant innovate anymore ,

Where have you been all my life!

I can't tell you how many times I wished I had an app like this when pasting stuff into email messages. And then I trip across this while checking out some of the author's other apps (highly recommended). It's like fate finally smiled on me. Do yourself a favor and download this now!

typ993 ,

Does what the label says

Great for getting rid of that unwanted text formatting when all you want is the text. I often paste stuff from elsewhere into Mail or Word and don't want the formatting.

BrandonB87 ,

Seriously Simple and Easy

This is such an awesome app and makes my life so much easier. I work with copy/pasting and the formatting so incredibly annoying. This has really turned that around.

App Privacy

The developer, Sindre Sorhus, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Not Collected

The developer does not collect any data from this app.

Privacy practices may vary, for example, based on the features you use or your age. Learn More

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