Gross Margin and Markup Calculator

These days every penny counts. Accidentally mistaking Markup for Gross Margin is a sure way to leave money on the table. For fast, accurate and straightforward price calculations iProfit is your tool.

Calculating Markup is intended to add quantifiable profit on top of cost.

Applying the correct Gross Margin calculation ensures that there is pre-determined gross profit once a price has been established and the costs have been subtracted.

iProfit computes your target price with a few key keystrokes. iProfit will instantly calculate your Sales Price and will display both Markup and Gross Margin. Never again accidentally reverse your calculation and give away critical profit margin. You input two fields and the rest is calculated for you in a split second.

Know your price and cost? iProfit will instantly calculate your Gross Margin and Markup.

Have a target Markup percentage that you want? Input your Cost and choose Markup percentage. Instantly your Sales Price, Markup and resulting Gross Margin are displayed.

Know what Gross Margin result you want? Input your Cost and choose Gross Margin percentage. Instantly your Sales Price, Gross Margin and Markup are displayed.

iProfit features:
- lightening fast calculations
- minimum key strokes
- no formulas to remember
- not currency specific
- uses numeric keypad
- high accuracy with multiple decimal places

iProfit is designed to help you get to the right selling price fast.

What’s New

Version 2.0

Added a Units field (default is 1), which allows profits to be displayed per unit and as a total. More modern design and layout. Updated for iOS 10.3 and above, works for iPad as well.

Ratings and Reviews

3.6 out of 5
5 Ratings

5 Ratings

ehotwill ,

An excellent tool for retail business

I have been using this app for over six months now and this is one of those app that really makes the whole iPhone experience stand out. I really like the reverse function to see how much margin I am making at the given price of an item. I use the reverse function more because I like to pick a good selling price, then see how much I am making. It's all really a simple calculation that you can do with a calculator, but this makes it very easy to do in one simple step. One suggestion I would lime to make is if there was a function to see each unit cost from a case cost. Again, this is a simple divide function you can do on a calculator, but I'm having to go back and forth between this app and the calculator. At least the multi-task makes it somewhat easier. If they add this function, it would be awesome!!

Dave-Seattle ,

Very Handy!

Discovered this great little app the other day. It's super quick & easy! A sure fire to do two critical business calcs (mark-up & gross margin) on the fly and always get the right answer! Thank you!

Alan-La Jolla ,

Great app! Fast, easy to use. Gives you selling price based on cost plus desired gross margin or markup. Or vice versa. Excellent for retail.


Setting Sales Inc.
13.5 MB

Requires iOS 10.3 or later. Compatible with iPhone, iPad, and iPod touch.



Age Rating


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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