The TRUSTe privacy app allows you:
- To notify advertisers that you want to opt-out of behaviorally targeted ads on your mobile device (apps & browser).
- To share data in a safe manner about the types of ads you want to see directly with advertisers.
With our app If you elect to opt-out of targeted ads (no cookies), you will continue to see ads, but advertisers will no longer target you based on your mobile web and app usage. If you continue to receive targeted ads, you can let the advertiser know what type of ads you do and do not want to see.

Download the TRUSTe App today, and take control of your online advertising experience!

What’s New

Version 2.4.2

Updated privacy policy
Updated terms of use

Ratings and Reviews

3.3 out of 5
9 Ratings

9 Ratings

>^..^< >^..^< >^..^< >^..^< ,

Easy set up

Super easy to set opt-outs and select or not select interests. Have not had long enough to see if it influences ads targeted to me.

weeble57 ,

Doesn't work

I just downloaded the TRUSTe app on my iPad mini and the IOS is current. When I clicked on the Icon, the TRUSTe app screen displayed and that was all. I tried touching the screen in several places and eventually the TRUSTE screen just disappeared. I sure am glad to did not pay for this. Another strange thing. When I clicked on support is seems that TRUSTe is now TrustArc. I'm disappointed this app doesn't work because it has some features I've been looking for.

SnowboundStill ,

Ok but TRUSTe could do better

Appreciate the opt-out app but too many of the ad networks (the majority of them participating in this app) make it difficult to opt out. The ones that require manual opt outs are difficult to use in many cases. In some I couldn't find the opt out even after clicking through one by one. Not sure why TRUSTe allows this -- how is that "trust"?


6.3 MB

Requires iOS 8.0 or later. Compatible with iPhone, iPad, and iPod touch.



Age Rating


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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