We’re reinventing the way you discover beauty, making it 100% about YOU. As the leading source of beauty discovery and inspiration, IPSY combines personalized products, content, and shopping (with over 20,000 products!) to create the ultimate beauty experience.

From well-known and well-loved brands like TARTE, BENEFIT COSMETICS, NYX MAKEUP, IT COSMETICS and SMASHBOX to new emerging brands from around the world, IPSY brings you the very best in makeup, skincare, body, fragrance, hair, nails, and beauty tools.
Our mobile app is the best and most convenient way to experience IPSY:
• View your personalized products before they arrive in the mail.
• Choose one of your products and add more to your IPSY Glam Bag, Glam Bag Plus, or Glam Bag Ultimate every month.
• Discover more about your picks and share reviews so your subscription only gets better and better.
• Shop over 20,000+ favorites from top brands at up to 70% off. No coupons, codes, or magic words needed.
• Learn more from thousands of makeup tutorials, face charts, and step-by-step guides—all to help you create endless looks.

Once you’re an ipster, you’re part of something big—a community that’s leaving the rules behind and making beauty a personal journey. And we’ll be with you all the way.

What’s New

Version 3.16.0

- Various bugfixes and enhancements.

Ratings and Reviews

4.8 out of 5
161.8K Ratings

161.8K Ratings

ILogicz ,

Quality Products!

I was at my sisters home on vacation in July when I heard of Ipsy for the first time ever! I was intrigued not only by the gorgeous product bags she received with her membership but from what I saw were Quality beauty products as part of her membership. That did it for me and I immediately joined. I for the last four months have been estactic each time I received my monthly products. So...... I decided to go from the regular bag onto the Glam Bag Plus and my gosh I haven’t been disappointed!
Now to the customer service issues I’ve heard via Instagram I can’t so far disagree more with some negative issues regarding the Representatives. I had an issue with not receiving a bag for August due to my changing my address while on vacation. My fault I forgot to change it back to my home. Long story short it does take some time via email response but the two representatives I dealt with thru the email process went above and beyond to resolve the issue. Again I emphasize, My Fault, yet it was immediately resolved by shipping my bag to my home in leu of it already being sent to an out of state address and had not yet been returned to Ipsy! Now that’s Quality all the way around. Not much more can be said about this Gem of a company. Thank You Ipsy!
This is a true and valid account of my experience and I have not been paid to write this review!
Kathy Linus

IBDaniG ,

Fantastic but with a few minor flaws

I adore pretty much everything about Ipsy. Their products, customer service and their app. It’s very easy to use, full of great content and such a convenient way to manage subscriptions and to shop for beauty products in general. My only major issue is that fairly frequently the back arrow to return to the previous screen disappears so you must then choose from the menu at the bottom and go from there to return to the desired page. This can mean clicking back through several screens and while not super time consuming it is pretty annoying. My only other issue is that in the Shopper section (where I spend far too much time and money) products are sometimes missing part or all of their descriptions. Usually this is only mildly inconvenient as I can just go to the product’s company website but occasionally there are some major blanks. For example, while shopping for Nails, Inc. products over half of the polishes had not only no description, they didn’t even have a name. A few were just labeled “Nail Polish” with a pic but NO other descriptive info (except about the company in general) and some (about half of the 66 polishes) were even called “Shopping Bag.” 😄

To be fair this is the first time I’ve seen this level of missing information but I felt it was worth mentioning. But again, overall it’s a great app I use at least daily and definitely more often than nearly all of my other apps, particularly for shopping and/or beauty products.

angecraw ,

It’s like Christmas every month 😂

So far I absolutely love Ipsy and the app. Personally, I think $10 a month for 4 samples and 1 full sized product is a great deal. Not to mention the cute bags every month! It’s a great way to try new products I wouldn’t normally buy otherwise. I know what I like and tend not to branch out of my comfort zone. Subscribing to Ipsy is perfect for me, because I don’t have to risk buying a full size, expensive products just to try and realize I hate it. I know enough about makeup to casually wear everyday, but I’m no beauty wizard lol. They offer instructions and video tutorials explaining how to use each product. I’ve learned techniques I never thought existed. And if I end up liking something, they usually have it available to buy in full-size. Maybe Ipsy isn’t for everyone, but I’ve definitely gotten my money’s worth.

One suggestion...At first I was confused about the beauty quiz that asks about our beauty preferences to help personalize our bags. I assumed that meant those would definitely be the products I’d receive. Once I noticed I was getting other brands/items, I checked it the FAQ’s and read that what we get is based more on our reviews of each month’s products. It’s misleading when first signing up, and I only realized this after searching the site. Could you please make that more apparent for future new users?

App Privacy

The developer, Ipsy, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer's privacy policy.

Data Used to Track You

The following data may be used to track you across apps and websites owned by other companies:

  • Purchases
  • Contact Info
  • Identifiers
  • Usage Data

Data Linked to You

The following data may be collected and linked to your identity:

  • Purchases
  • Financial Info
  • Contact Info
  • User Content
  • Search History
  • Identifiers
  • Usage Data
  • Diagnostics
  • Other Data

Privacy practices may vary, for example, based on the features you use or your age. Learn More


Personalized Beauty Discovery, Inc.
58.5 MB

Requires iOS 9.0 or later. Compatible with iPhone, iPad, and iPod touch.



Age Rating


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

You May Also Like