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Award-winning breastfeeding & motherhood support app (piloting with the NHS) with 3D visual learning, 24/7 virtual support, real-life experts, and peer support networks!

For new mothers, or mothers to be, LatchAid is the best tool to support your through your breastfeeding and early parenthood journey. Using 3D interactive animations, AI-powered virtual supporter, real-life experts, and a close-knit community, LatchAid supports you with credible and expert-created guidance every step of the way.

Whether you have questions about latching, combination feeding, pumping, cluster feeding, milk supply, reflux, nappies or more, LatchAid offers peer-to-peer support and professional assistance, so you don’t have to experience exhaustion, frustrations, or pain, but experience benefits of breastfeeding.

LatchAid is an easy-to-use app for breastfeeding that comes with key features:

Cutting-edge 3D Interactive Animations

* Cutting-edge 3D interactive animations created by Academy-award winning 3D crew to help you learn breastfeeding skills visually
* Intuitively responding to your touch and showing you how to position your baby at the breast, using your desired angles and an X-ray mode (to see inside the baby’s mouth)
* Demonstrating different breastfeeding positions, accompanied by audio and subtitle
* Personalise breast sizes and skin tones to represent you & your baby

Virtual supporter
* Empathetic Artificial Intelligence to provide mothers with personalised support and companionship
* Get 24/7 support through LatchAid’s unique Artificial Intelligence virtual supporter that answers any questions regarding infant feeding, baby care, pregnancy, and maternal health.
* Our AI knowledge base is constantly evolving based on hundreds of questions from parents like you worldwide
* Access 1-1 support from our real-life experts on anything about mother & baby wellbeing, or maternal health to get credible, evidence-based answers.

Virtual peer support groups
* Connect with other parents to share knowledge and experience, to create lasting friendships and access help through in-app virtual chat groups.

Infant feeding FAQ
* Access the knowledge base of top experts with combined experience of over 100 years.
* Our FAQs are easily accessible so you can find answers and gain knowledge quickly and easily.

Interactive expert webinars
* For interactive support, connect with qualified infant feeding, baby care, and maternal health experts in weekly webinars and drop-in sessions.
* You can ask questions and get professional advice in a supportive environment, while building a shared knowledge-base by hearing others’ questions and answers (all from the comfort of your own home…in your pjs, which helps when you’ve just had a baby).

Why LatchAid:
* Because LatchAid is the only breastfeeding and motherhood support solution powered by empathy and innovation.
* Because it solves a problem 90% of new mothers face, due to pain, lack of support and faltering confidence with breastfeeding.
* Because it’s being prescribed by the NHS in certain localities, so you know it’s high quality.
* Because it provides an innovative and complementary solution to traditional breastfeeding support that offers AI virtual supporter, 1 on 1 specialist support, and peer to peer community to empower mothers to give their child the best start in life.
* Because it build the confidence of mothers to achieve their infant feeding goals with animations, peer community, 24/7 specialist support and personalised AI companion.

LatchAid was developed by specialists who work with mothers every day to help them reach their breastfeeding goals. Being tested by over 800 mothers, we keep true to our goal of ensuring the app is truly serving them as best as it can. Many mothers of newborn babies give up breastfeeding less than three months after birth, due to physical pain, frustration and anxiety. We are here to address you common breastfeeding issues and questions.

We believe that every mother deserves the support and empowerment to give their child the best start in life.

Together we nurture! We are looking forward to hearing your feedback!

What’s New

Version 1.0.5

Added the checkpoint push notification feature for user surveys.

App Privacy

The developer, LatchAid ltd, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Not Linked to You

The following data may be collected but it is not linked to your identity:

  • Contact Info
  • User Content
  • Identifiers
  • Usage Data
  • Diagnostics

Privacy practices may vary, for example, based on the features you use or your age. Learn More


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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