Later: Social Media Scheduler 12+

Create & schedule social media


    • 4.6 • 1.7K Ratings
    • Free
    • Offers In-App Purchases



Post at the perfect time to grow & engage your followers with Later’s social media scheduler!

Post at the perfect time to grow & engage your followers with Later’s social media scheduler! Use Later to share more content their followers love — no matter when or where inspiration strikes.

Use Later’s social media management app to create content on the go for Instagram, TikTok, Facebook, Pinterest, LinkedIn, & Twitter.

SAVE MORE TIME by shooting & editing posts for all platforms while you’re on the go. Save your ideas as drafts, then schedule them to automatically post whenever you want.

REUSE YOUR BEST POSTS on your other social networks for easy content. Just make a few tweaks & re-schedule them right in the app.

GET MORE ENGAGEMENT with Best Time to Post recommendations. Schedule posts during precise date & time windows and watch the likes roll in!

REACH NEW FOLLOWERS with unique Hashtag Suggestions tailored to your audience. We’ll supply the best hashtags, all you have to do is click to add them to your caption.

IG: @latermedia

- SCHEDULING FOR ALL SOCIAL NETWORKS: Save time and use the Later mobile app to schedule to Instagram, Facebook, TikTok, Linkedin, Twitter, and Pinterest.

- COPY POSTS: Duplicate a post (even if it’s already been published!), make updates, and schedule it again on any platform.

- DRAFT POSTS FOR ALL SOCIAL NETWORKS: Streamline your posting process by drafting your post ideas directly in Later and schedule to post whenever you’re ready.

- BEST TIME TO POST FOR INSTAGRAM: Later learns when your Instagram followers are most engaged, and gives you scheduling suggestions that are unique to your audience and can be accessed directly on the calendar.

- HASHTAG SUGGESTIONS FOR INSTAGRAM: Increase engagement on your posts by adding Hashtag Suggestions recommended by the Later mobile app.

- MEDIA LIBRARY: Add content to your Media Library and it’ll sync across Later’s desktop and mobile apps, so you can upload or download directly to your device and schedule content from anywhere.

- VISUAL PLANNER: Get a preview of your Instagram feed with the Visual Planner — just drag & drop posts to rearrange the posting order.

- SCHEDULE FIRST COMMENT: Keep the clutter out of your caption by organizing your hashtags in the automatically posted first comment.

- INSTAGRAM REELS & TIKTOK AUTO PUBLISHING: Plan your video content ahead of time and schedule them to automatically publish at a set time without any further action or notifications required.

- MULTI-PROFILE SCHEDULING (iOS ONLY): Get your posts prepped quickly by starting with a single post and customizing it for each platform.

What’s New

Version 7.11

Fine-tune your captions effortlessly, adapting the tones, rephrasing your captions, and get AI recommendations that fit your style with the latest Caption Writer updates!

Ratings and Reviews

4.6 out of 5
1.7K Ratings

1.7K Ratings

Woolybooly2726383729 ,

Very useful but would like to see upgrades

Very good overall, and I think for content creators Later is a legitimately solid tool and good value. However - Would really like to see some improvements. Video is currently capped at 1 minute, even though Instagram changed IGTV (basically dropped it). Multi-photo posts don’t let you auto-publish, a couple other issues would like to see fixed by the Tech team. Good app overall though with syncing to desktop.

Lavender.Lilacs ,

Not as good as it once was…

I used to be a big fan of the app and paid for a subscription for awhile. I’ve not been as active on IG, but I recently tried to make a post and realized that my PAID PLAN had been phase out and I didn’t have access to auto publish. Felt pretty scammy that had been paying for something that no longer offered the one service I was looking for.

I’m not willing to upgrade from $8 to $15 just to auto publish. I also had to jump through a few hoops to cancel. The pages like “look at your benefits! Are you sure?” and it was required that I answer a question about how I would be managing my social media now that I’m no longer paying.

After all of this, I’m definitely on the lookout for something new.

Developer Response ,

Hello! We appreciate your feedback about our cancellation process and will be sure to share that with the team. The intent of these questions is to help us improve the Later experience down the road, so we appreciate any insight you provide.

As for Auto Publishing single image or video posts, this is available on all Later plans, including Free. You do need to have an Instagram business profile in order to enable this feature, but this is an Instagram API requirement, not subject to the type of subscription you have.

If you have any other questions, please feel free to send us an email at so we can help. Thanks!

ttatemusic ,

App Crashing

So I just did my first post on this app yesterday. I was really upset to see that some of my photos got resized and ended up blurry. In the app, I followed all the guidelines it suggested to fix the errors. My account keeps disconnecting and now I got too many likes on a post to suddenly delete it because the pics aren’t the best quality. The online website looks dope. I hope this can be fixed soon. I will try posting again this week! Tried posting this week and things went better my only issue is that I have to keep logging into my account. It keeps saying “connection expired”.

I keep having to reconnect my account?!?! Why does that keep happening?

Developer Response ,

Hi there! If you are scheduling images to Auto Publish and they exceed Instagram's size limitations, it's possible the images are being compressed/resized as they process through Instagram's API. We have an article about this in our Help Center at - try searching "Media Format Requirements". If you continue to run into this issue and need more help, please get in touch with the details at Thank you!

App Privacy

The developer, Latergramme, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Linked to You

The following data may be collected and linked to your identity:

  • Contact Info
  • User Content
  • Identifiers
  • Usage Data
  • Diagnostics

Privacy practices may vary, for example, based on the features you use or your age. Learn More

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