Looking FWD: Event Countdown 4+

Birthday | Widget | Reminders

John Mackay

Designed for iPad

    • 4.0 • 22 Ratings
    • Free
    • Offers In-App Purchases



What are you looking forward to? Looking FWD helps you count down to important events in your life, such as:

• Birthdays
• Anniversaries
• Holidays
• Sporting events
• Anything else you can think of ... pay day, perhaps!

You can create your own event types and you can customise all of your events with photos and emoji. You can also create secret events which will only be displayed when you authenticate. Events can be configured to repeat and to send you reminders. You can also quickly import birthdays from your contacts and events from your calendar. Talking of birthdays, you can add checklists to your events - perfect for keeping track of gifts. Never forget an event again!

There's also a beautiful set of widgets so that you can view your upcoming events at a glance right on your home screen.

All of your events will be kept in sync, securely and privately, across all of your devices via iCloud.

-- Subscription --

Looking FWD requires a subscription, which will allow you to:

• Countdown to an unlimited number of events
• Automatically import birthdays from your Contacts
• Automatically import events from your Calendar
• Create your own custom event types
• Create your own checklists within each of your events
• iCloud Sync will keep your events in sync across all of your devices
• Create your own secret event types which can only be viewed when you authenticate
• Countdown to your events right on your Home Screen with our widgets
• Personalise the look and feel of the app and widget with emojis, photos, and your favourite colour scheme
• Significant events such as a 50th birthday will be automatically highlighted

Payment will be charged to your App Store Account at confirmation of purchase. Subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the current period. Your account will be charged for renewal within 24-hours prior to the end of the current period, at the cost of your selected plan. Subscriptions may be managed, and auto-renewal may be turned off, by going to App Store Settings after purchase.

For more information on how we handle your information, please review our Terms of Service and Privacy Policy.

Terms of Service: https://www.johnmackay.dev/#terms
Privacy Policy: https://www.johnmackay.dev/#privacy

-- Support --

If you have any difficulties using Looking FWD and would like support, please use the Email Support feature within the Help section of the app.

What’s New

Version 4.0

Thanks for using Looking FWD! This update adds some minor bug fixes and user interface enhancements. If you're enjoying using Looking FWD, I'd really appreciate you taking a moment to leave a review, it really helps!

Ratings and Reviews

4.0 out of 5
22 Ratings

22 Ratings

Splons ,

Fun but needs sports categories

Great little app and nice integration with the Today widget. Would really like to see sports categories and corresponding icons!

Update: there is a + button in the upper right corner for adding your own categories!

Developer Response ,

Thanks for trying Looking FWD! You can create a sports category by opening the app and tapping the + on the My Events screen, and then tap the + on the Select Event Type screen. When creating your new category, simply tap on the emoji to select your own. This will be the default emoji for that event type but you can change the emoji when creating each individual event. Hope that helps! Kind regards, John

hhollick ,

I came back

I have been using this app for a year and love it more and more with each use. I recently decided to explore some other apps and came back to Looking FWD because none offered all of the features that I have come to love.

1. Offers repeating events
2. Uses emoji as event icons
3. Syncs with iCloud

Repeating events are a requirement if you want to be reminded about birthdays and anniversaries. What I like about Looking FWD — and could not find in any other app — is that it also calculates the number of the birthday or anniversary and shows it in the event list. Hence, you can not only see how many days to someone’s upcoming birthday, but you can also see how old they will be. I LOVE this.

Using emoji for event icons turns out to be incredibly flexible. I looked at other apps that only offered a built-in icon set and found them limiting compared to the world of detail and options available through the emoji character set.

Finally, It was not clear from inside the app that it syncs with iCloud (which is what sent me in search of other apps). When I discovered that the sync is automatic, I am back to stay.

Jake stoll ,


You have to update this app ! It is not a good app !!!!!

App Privacy

The developer, John Mackay, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Not Linked to You

The following data may be collected but it is not linked to your identity:

  • Purchases

Privacy practices may vary, for example, based on the features you use or your age. Learn More


  • Family Sharing

    Some in‑app purchases, including subscriptions, may be shareable with your family group when Family Sharing is enabled.

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