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Invest for Compound Growth with Custodial Accounts
With custodial accounts you can invest for anyone under 18. Starting early helps you save more for their future, unlocking new opportunities and learning about business, investing and financial topics. When a dollar is not spent, it's saved and a dollar today can be $10 tomorrow!

It won't cost you a thing - completely free, no subscription, brokerage or commissions.

Fractional investing
This means you get to buy as little as $5 of different stocks that you'd otherwise need a large amount of cash for, like Amazon, Google, Berkshire Hathaway and many others.

Build their portfolio
You can start by building a portfolio of kids' favorite companies, investing themes and low-cost funds that reflect their future. Make investments they relate to into things they love with their own portfolio that grows with them. Choose from investments like Innovate the Future, Learn from Buffett or Girls Conquering, or invest into companies like Apple, Facebook and Amazon.

Invest with Goals
Use Goals to create a special fund for something in the future - like a first car, travel or college fund - and invest automatically to achieve them. You can achieve it all with Loved.

Educate to unlock financial opportunity
Build kids' education for their financial wellness and security. Help them understand investing and about the companies, industries and success stories behind the investments. Give them a head start towards their dreams and ambitions for the future.

Help kids become entrepreneurs
Encourage kids to do their chores, earn money and then invest this, and their allowance, into companies and industries for their future.

Utilizing industry standard encryption, Loved keeps your information safe and secure.

As an SEC Registered Investment Advisor Elevated Principles Inc. (“Loved”) has a legal duty to act in the interests of its clients. Individuals should consider their own investment objectives and the Loved fees. Loved utilizes brokerage services provided by Third Party Trade LLC., a member of FINRA & SIPC. Check the background of Third Party Trade LLC on FINRA's BrokerCheck. Investments always hold inherent risk and past investment performance does not guarantee future performance. Understand any historical and expected returns, and projections, are hypothetical and may not reflect actual performance.

Loved is a registered trademark of Elevated Principles Inc. Other product and company names mentioned do not represent affiliation or endorsement by them. They may represent trademarks™ or registered® trademarks of their respective holders.

All questions, please contact: help@loved.com or call (888) 812-2272

©Copyright 2019 Elevated Principles Inc.

What’s New

Version 1.0.90

Bug Fixes.
Individual Account Feature.

Ratings and Reviews

4.4 out of 5
121 Ratings

121 Ratings

TJB105 ,

Amazing. So smart for teaching kids about money

Loved is brilliant and I wish my parents had this available when I was growing up. Not only does it allow kids to actually save and grow money over time, it also teaches them core principles about saving and accruing wealth over time. Having all of this on my phone makes it even better, and the design is wonderful too. Highly recommend using Loved!

Gamer complaint ,

Money Stolen

Can’t back out of buys or future scheduled buys. Owner said the transaction couldn’t be reversed, even though it was outside of “their” trading window. I wasn’t allowed to back out of future scheduled transactions, so I requested my account to be closed and I had to notify my bank to stop all transactions from their clearing firm. While I was waiting for my requested money back, owner, who is support, informed me that I didn’t have any money in my account because the clearing company charged me in multiple fees since they couldn’t process my schedule transactions in the subsequent month. They said they’d give me my money but it’s been ~3 months and still haven’t gotten anything. Apple should remove this from the App Store.

Developer Response ,

Hi there

We’re sorry to hear about this poor experience. We certainly have no intention and would never steal money. We’re here to do what’s best by having kids learn about money and investing. Bank charges can be annoying and if you cancel a transaction then these will be passed through our system.

If you could reach out to us at founders@loved.com we’d really love to get this cleared up for you.

Carbake... ,


This app does just that and you simply sit back and watch your savings grow with close to zero effort. Been doing this since about mid January and have almost $400 saved and it's mid March. If you're able to do the round up feature your account will grow much faster.


110.8 MB

Requires iOS 9.0 or later. Compatible with iPhone, iPad, and iPod touch.



Age Rating
Rated 4+


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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