Magic is your personal assistant, available on demand, 24/7, and responds within minutes.

"Magic is like having Elon Musk as your secretary.” - Ryan Holmes, Founder and CEO, SpaceVR

1. We read your message and send a reply
2. We find a way to make it happen
3. We handle whatever you throw at us

Magic is powered by real humans.

Magic can book reservations, get stuff delivered to you, send emails on your behalf, and much, much more.

- Get me a mobile dentist to my office ASAP.
- I need to rent out the Exploratorium this weekend.
- My 1 pm ran over. Bump my meetings back 1 hour.
- I need a SnapChat filter created for my sister's wedding.
- I’m out of the office today. Check my email and let me know if there’s anything urgent.

"Delegating our administrative tasks to Magic allowed us to focus on building a great product instead of daily minutiae." - Paul Bohm, Founder at Stealth Startup

What’s New

Version 3.1.0

SDK update

Ratings and Reviews

3.4 out of 5
18 Ratings

18 Ratings

Clak123 ,

Wastes time and charges for that time

They wasted two hours in searching for a courier in the middle of the night when I needed a courier for picking a medicine which has to be picked after two days. I cut my loss by paying for the wasted two hours and cancelled my order.

Dmerr7263 ,

Best personal assistant

Reasons I love Magic: Does not drop tasks, never quits, replies 24/7, extremely flexible, learns about you over time, and actually gets stuff done. I’ve had assistants before who don’t respond on time and who aren’t comfortable with a variety of different tasks, whereas Magic is down for basically anything. The iPhone app could use an update, but the service itself is A+. You can also text Magic with SMS or Telegram and get the same service.

Chris111242236 ,

Good Idea - Bad Execution

If you want a service that will charge you sixty dollars to make a dinner reservation and likely screw it up, this is the app for you. I’ve used this service for maybe ten tasks now and it feels like they have screwed up five or six of them and most took way longer than it would take a normal human to complete the task. Too bad. I was optimistic about the service but it can’t seem to get out of its own way. Falls down on even the simplest requests.


Plus Labs, Inc.
48 MB

Requires iOS 10.0 or later. Compatible with iPhone, iPad, and iPod touch.



Age Rating
Rated 4+
© 2018 Magic Inc.


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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