Magic Personal Assistant 4+

Plus Labs, Inc.

Designed for iPad

    • 4.2 • 134 Ratings
    • Free



Get help whenever and however you need with Magic.

Magic connects you with a live virtual assistant any time, anywhere, 24/7.

Magic works on projects to improve your successes at work and at home. We free you up so that you can grow your business, accelerate your career, spend more time with loved ones, and focus on the important things in your life.

When you sign up, you are assigned a team of remote assistants. Think of them as an extension of your company, scaling with you as you grow your business.

Magic charges for the active time assistants work on your projects: web searches, calling vendors, creating spreadsheets, sending emails and more. We do not charge you time for project assessment, wait times or activity that do not relate to active work on your projects.

While Magic is powered by software, it's not artificial intelligence. You're not chatting with a bot. You’re talking to a team of assistants who value a professional relationship with you over time. We will remember your preferences and tastes so that each task reflects your personal stamp.

Using Magic is simple:

1. Chat with us about what you need to get done
2. Your team of assistants start working on your task
3. We update you along the way -- or change course based on your feedback
4. We get it done


Here are a few examples of how you can use Magic:

- Find me engineering candidates with 3-5 years of experience. Look on LinkedIn and give me the first 5 results in a spreadsheet before continuing.
- Add job title, company and contact information to this list of sales leads
- Convert this PDF into a document and summarize the essential learnings
- Give me a comparison of automatic sedan rentals for my upcoming travel Scotland. Call to make sure pick up and drop off from my hotel is ok.
- Copy this intro pitch blurb and email it to the attached list of potential investors. Record positive, negative and no responses in a spreadsheet for me to review.
- Book a haircut appointment with my stylist every 3 months. Look for an open slot on Fridays between 11am and 3pm.

What’s New

Version 4.11

Just a quick lil bug fix for push notifications.

Ratings and Reviews

4.2 out of 5
134 Ratings

134 Ratings

Elera ,

Magic is... well, it’s MAGIC!

Hands down the best virtual assistant I’ve encountered. I’m a state legislator and Magic helps me organize and keep up with what would be an overwhelming workload. I’ve yet to encounter a task that they could not do. Not only can they do it, they will blow you away with the speed and efficiency with which they accomplish it! Highly, highly recommend.

AtHomeMovieCritic ,

Incompetent, Clumsy, Risky

I’ve used magic for a couple months now. First, they outsource most of the work the Philippians and other third world countries. So when you think you’re getting US based work for $30/hr. You’re not. Second, I asked magic to do a simple task of sending 1 message out to 8 people on LinkedIn. They proceeded to mass blast the email to over 100 people. I was then: (1) prohibited from sending out connections on LinkedIn, and (2) got dozens of angry messages. I used LinkedIn for my business; this is not a joke. Third, I asked them to find someone on Fiverr to do my logo. After many failed attempts from the designer I asked if I could speak with him directly - they said no! Apparently they use their “business” account and therefore are unable to connect me with the designer. Why? How does that make sense? I’d bet they were getting a kickback on the back end. All and all I’m truly disappointed with this application. They’re not only clumsy and incompetent, but they’re dangerous with your business and personal name. Negative stars. Also, I see the developer responds to most of these posts telling the user to reach out to support. I did - multiple times to no avail.

HannaC24 ,

SCAM. Billing expensive bills

This company is a scam. The customer service is really bad. It’s been a week since I sent an email and no answer.
This is the first time I write a bad review. But god the service is way too expensive for the work they do. I asked magic to crop 4 pictures as a total. Iam a fashion reseller and I need to crop hundreds of pictures for my website. I just wanted to see if they were effective before asking them to do a bigger task. They cropped 4 pictures in more than 2 hours and charged me $70. I went back on my bill two days later and the bill stated $80. First $70 for cropping 4 pictures ? Really ? Then secondly why my bill is increasing ? I sent multiples emails and then magically my billed passed to $54. But let’s be honest $54 is still too much for cropping 4 pictures.
Still no answer from the customer service.
If you decide to use this company, Check your billing history, they may try to take more money.

App Privacy

The developer, Plus Labs, Inc., indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Used to Track You

The following data may be used to track you across apps and websites owned by other companies:

  • Contact Info
  • Identifiers
  • Usage Data

Data Linked to You

The following data may be collected and linked to your identity:

  • Financial Info
  • Contact Info
  • User Content
  • Identifiers
  • Usage Data
  • Diagnostics

Privacy practices may vary, for example, based on the features you use or your age. Learn More

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