Matomo Mobile 2 4+

Google analytics is the grand daddy of web and mobile app analytics, but it gives you little to no control over your own user data. Matomo is the open source alternative that doesn’t force you to sacrifice on features and gives you full control.

You will need to manage your own system to use Matomo completely free, but if you don’t have the skills or developer bandwidth to manage your own instance then they offer great service at an affordable price.

Cheers

I’ve used a handful of analytics tools over the years and have generally avoided GA due to privacy concerns of my end users. However, I recently found Matomo and for the first time feel like we’ve got a solid solution that’s not sacrificing features compared to GA whole still having fantastic privacy preserving tools.

The app itself honestly lacks a bit in polish and features, but it’s *pretty good* for checking on the go. It also makes some very strange decisions like asking if you want to send your login in clear text 😂 I really have to recommend the web interface over the app but it does the job for a Quick Look at yesterday’s stats of the visit log (like the web portal though, you need to keep in mind that it shows data from YESTERDAY by default for statistical reasons but this may not be obvious to a first time user.

I had been using Google Analytics for years across multiple of my own personal sites and several client sites. With my hatred of Google only continuing to grow, I started by switching a couple of my personal sites over to Matomo and finally ripped the last of all Google products out of all my personal sites at the end of 2023.

I’m now working with my clients to make the migration to Matomo from Google Analytics and it’s looking like they’ll all be on Matomo by the end of 2024!