A lot of Apps could take a page from McKinsey. They do three things REALLY WELL:1. App is simple - and content is very rich and relevant.2. App allows for deep customization to your interests, but although McKinsey makes you register, they DO NOT bother you with endless requests and spam.3. They also Listen to their users and continuously improve both functionality and ability to simply engage.If you are a business leader, consultant, or just a “student of global business”, if you had to choose one App, this would be it!

Great app with invaluable content. My only issue, and message to the product team, is to optimize the app for the newer iPhones. I am on an 11 Pro and the app menu appears high up and too close to the edge which makes it impossible to tap on or irresponsive at times. It also overlaps with the system ‘previous app’ button on the same top left corner. To fix this, allow for about 4px margin from top so as to clear from system items on this newer aspect ratios.

As a prospective management consultant, I love this application. I used to download all the articles to my ipad manually. This app makes browsing through McKinsey insights incredibly easy - you can download the articles or simply bookmark them for offline reading, the app includes all the relevant information to the articles (authors, figures, videos etc) and its visually it is great - everything is smooth an appealing. Well done McKinsey!

As a management consultant with lateralworks, I constantly read this to keep up to date. Our focus is bleeding edge technology (with clients world-wide), and I rely on this, not only for keeping up to date with technology, but also on the latest management styles, trends, etc. The best thing about the app is the quality of the articles and the ease of the navigation.

Great app - and even better support. They actually listen to user feedback and implementation new features!OLD REVIEW - November 22ndI was really annoyed they have a list of platform to share from. I can't copy a silly link to share an article... Please follow Apple's HIG and use a share menu

As with everything that is McKinsey, all is done in a classy, user friendly, and professional manner that is very easy on the eyes. I’ve always said that my colleagues that were afforded the opportunity to work at McKinsey were the most fortunate, regardless of underlying education. McKinsey is the ultimate work grade MBA. Keep up the good work.