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Have you ever wondered — why can’t I just jot something down, on the backside of a digital photo or video, just like what I’m always happy to do with a printed photo?

Do I have to create a document, a note, a journal, to insert photos, videos and add texts? Should I upload and share everything on my social network? Will I choose to superpose the text on a photo or a video and save it as a copy, so that the original is not compromised?

It bores. The moment has gone. You didn’t write it down, and the memory, the inspiration, the fun is lost for good.

With Metaphor, it’s finally as simple and intuitive, as you would love. You are now empowered to write stories directly into the metadata — the ‘back side’ of your digital photos or videos.

And not only that you can write individual stories into separate shoots. With powerful, creative hashtag support, your entire camera roll becomes one amazing-to-read storybook.


In every digital photo and video footage you take, there’s built-in metadata, in which your cameras automatically store the time, location, and other technical details, so that all the applications following the standard, in spite of their operating system or device, can access the information. Metadata, and the image data of pixels, are like a happy couple, or a good metaphor: the two parts being both independent and inseparable.
Ever since the conceiving of the industrial standard in 1979, it has been used for many technical purposes, by geeks and professionals. While there’re plenty of excellent tools to read and edit metadata, Metaphor is a little different: it takes little interest in the technical part, just like you. It unleashes the potential of metadata, to complete your narrative.


- Metaphor works best with standard photos, live photos, and videos. Extreme dimensions and special formats may not be fully supported.
- The current version is not designed for devices other than iPhones.
- In extreme cases, if a photo is damaged after editing with Metaphor, find it in Apple Photos, and do ‘Restore to original’. Please report to us with more details.


Without the subscription, or with the expiration of the subscription, you can still and always use Metaphor to read, search and share stories, as well as organize your entire camera roll with hashtags. However, you won’t be able to write or edit stories until you make or renew a subscription.

Don’t worry if you choose to cancel the subscription or delete the app. The stories you’ve already written with Metaphor are safely stored in the metadata of the photos and videos themselves. You will still be able to read or edit them in other apps that work with metadata.


If you have any questions or suggestions, please don't hesitate to reach out to us at metaphor.app@gmail.com. Thank you very much!

What’s New

Version 1.7

- Shake to switch to story-reading mode: Read your photos and videos like never before.
- iCloud photos and videos supported.
- Fixed known issues.

Ratings and Reviews

5.0 out of 5
5 Ratings

5 Ratings

App Privacy

The developer, yifan xiao, has not provided details about its privacy practices and handling of data to Apple. For more information, see the developer’s privacy policy.

No Details Provided

The developer will be required to provide privacy details when they submit their next app update.


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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