The New Business Road Test app enables entrepreneurs to road test their start-up idea while out and about. It assists the user in gathering real-world evidence to answer the most crucial question they face: “Why will or won’t my idea work?” The app, like the book, does so by providing an evidence-based approach to answering three key fundamental questions: Is this an attractive market? Do you really want to compete in this industry? Is yours the right team to pursue this particular opportunity?

What’s New

Version 1.1.1

Changes in this release:
* Minor text changes in the app introduction.
* We only now show the introduction screen once.

Ratings and Reviews

2.5 out of 5
2 Ratings

2 Ratings

Yamilette Padilla ,

Great tool

This is a great tool to accompany the book. Simple to use, the model helps you to organize your thought and realize when you need to do more research to improve your business.

cdentino ,

Incomplete at best.

It seems like this was a good idea at one point but the execution falls way short. Definitely short of the $20 I paid.

There are some basic functions missing that render it unusable.

Do yourself a favor and DO NOT PURCHASE this. Instead start a Word doc, Evernote note or envelope and use that instead.


John Mullins
38.9 MB

Requires iOS 10.0 or later. Compatible with iPhone, iPad, and iPod touch.



Age Rating
Rated 4+
© John Mullins


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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