Nielsen Mobile App 4+

The Nielsen Company

Designed for iPad

    • 4.0 • 381 Ratings
    • Free



The Nielsen Mobile App is your opportunity to be a part of the research we do here at Nielsen. Your participation helps us understand how consumers use the internet and their mobile devices by studying the types of websites and apps people like you use. By installing our app on your smartphone or tablet, you’re contributing to the measurement of the digital landscape and are eligible to earn rewards.

Before downloading our Nielsen Mobile App, you must first sign up using our registration form (if you were directly invited to participate, use the provided information to register your account). Once your registration is submitted, you can download this app to your smartphone or tablet.

If you haven’t completed our registration form, this app will not function and you won’t receive rewards. In addition, if you weren’t directly invited to participate or did not already register, you can sign up online for the Nielsen Computer and Mobile Panel.

With your help, Nielsen and our clients will better understand mobile device trends such as app usage, website visits and how much time is spent viewing content. Your mobile activity will be anonymised and aggregated along with thousands of other participating panelists before any reports are shared.

You can access our Privacy Policy here:

If you have any questions, you can contact our support team at

What’s New

Version 6.1.0

• New look and improved features
• Improved stability

Ratings and Reviews

4.0 out of 5
381 Ratings

381 Ratings

Vurm84 ,

Not bad but could use some updating

All in all the app really isn’t too bad and I don’t believe it slowed my iPhone8 any at all, atleast not noticeably. It just runs in the background and honestly I forget that it’s there 90% of the time.
It would be nice if the app would give you a reminder to login every day tho. I also wish there was more to do in the app to earn rewards points whether it be taking surveys, watching videos, or even playing little games. It just be nice to have something to do and it be more interactive.
I also think it needs an update to streamline the interface/dashboard. It can be kind of clunky and cumbersome to navigate at times. Some of the bigger prizes are kinda pricey points wise. Wish they would have an occasional sale on items.
For a background app tho it’s definitely one of the better ones!

easy to install and run
doesn’t slow down your phone
earn points for free stuff just for having on your devices

not much to do
outdated interface
big prizes are kind of pricey IMO

Vad335 ,

Blocks internet access for other apps

I did not experience the slowdown of browsing, widely reported by many other users. However, when connected to Nielsen, some connections simply don’t work at all. Most notably, Apple App Store, when it can’t search for apps and can’t update the apps. Another app is LG SmartSync - it can’t connect to their servers.
There is a remedy however. Your home router most like had not one but two connections, one for 5 GHz, another for 2. Configure Nielsen app for one of them; whenever Nielsen is blocking your connection, switch your phone to use another one. Don’t forget to switch back.
I tried to report this problem to Nielsen tech support, but did not receive any response at all. By all signs it’s outsourced, so not a big surprise. I also reported this to Apple.

Developer Response ,

Please allow us the opportunity to resolve your concern by contacting our helpdesk at

AUSAAppleUser ,

Frequently stops submitting data.

I’m starting to become very frustrated with this app because every few days it stops submitting data to Nielsen in which I have to delete the app and reset it up in order for to start functioning again. When I click on submit data, that doesn’t work, contact customer service no response, but yet on my mobile phone and other devices, I don’t have a problem with it’s only the iPad.

Developer Response ,

Please allow us the opportunity to resolve your concern by contacting our helpdesk at

App Privacy

The developer, The Nielsen Company, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Linked to You

The following data may be collected and linked to your identity:

  • Location
  • User Content
  • Browsing History
  • Identifiers
  • Usage Data
  • Diagnostics

Privacy practices may vary, for example, based on the features you use or your age. Learn More

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