We're the experts in the science of behavior change. You're the expert in you. Together, we make the perfect team!
A scientifically-proven psychological approach to weight loss and behavior change that works.
Our team of doctors, psychologists, nutritionists, and personal trainers has created a program that takes the most effective behavior change research and psychological techniques and delivers them to you in a way that suits your lifestyle (and works!).
Featured in the New York Times, Women’s Health, Shape, Forbes, ABC and more, we've already helped over 45 million people worldwide build healthy habits and achieve their health goals.
On average, Noomers lose 18lbs in 16 weeks, and over 86% of Noomers keep it off beyond one year.
How it works
With Noom, it's not about working harder, it's about working smarter. And our approach to building healthier habits will help you find your path of least resistance. Whether your goal is to stop yo-yo dieting, run your first 5k, feel more energetic, or change your relationship with food, we'll help you achieve it.
1. Stop dieting
Noom will help you finally ditch the idea of "good" foods and "bad" foods and develop a healthier relationship with food. Together, we'll help you find your healthy balance. Hint: It doesn't involve cutting desserts or a drink or two at happy hour. No nonsense nutrition. Empowered eating.
2. Master your mindset
You know what you need to do -- you just need help doing it. The secret to success is understanding why you do what you do, and our coaches will help you build self-awareness and self-efficacy. Forget willpower. Focus on brain power.
3. Build better habits
Instead of focusing on quick fixes or pricy trends, Noom helps you develop healthy, sustainable habits that align with your goals and your lifestyle. Break your self-sabotaging behaviors and develop balanced relationships with food and yourself that last. It's not rocket science. It's psychology.
What you'll get
- Set and achieve your short- and long-term goals with your personal Goal Specialist
- Develop practical skills to conquer your food triggers, master mindful eating, shop smarter, and make healthier choices in social situations
- Practice 100s of "#PsychTricks" to build healthier habits faster
- Make progress every day with in-the-moment guidance and feedback on your food choices
- Work with your coaching team to customize your program and access support and accountability
- Uncover your ultimate why with your Goal Specialist to unlock lasting motivation and inspiration
- Master your self-awareness with over 1000 interactive lifestyle lessons
- Step up your game with custom meal + workout plans available. You can track your activity data either manually or automatically by connecting the app to Apple Health
Your 100% unique weight loss program will explore:
- The science of weight loss
- Eating styles & eating scripts
- The whats, whens, whys, and hows of eating
- Emotional and stress eating
- … and so much more!
And by the end of our program, you'll master:
- Habit building
- Calorie density
- 13 types of hunger
- Mindful eating and joyful movement
- 7 daily dietary habits
- Practical skills to cope with stress and other emotions
- Other lifestyle habits like sleep, self-care, and life balance that impact your wellbeing
More bug fixes and usability enhancements to keep you Nooming.
Ratings and ReviewsSee All
NOOM has changed my life
I was skeptical to start a program like NOOM because of the price and because I didn’t know if it would work for me. I have struggled with weight for most of my adult life and it has not been easy for me to lose weight. I am entering week nine in the NOOM program and have lost 12 pounds! While this may not seem like much, it is weight that I have not been able to lose on my own. I am a registered nurse and I feel that a slower, steady weight loss is a healthier way to go. I have seen many others in my life lose and then gain right back. The program has been so helpful in many ways. I like the fact that there’s really nothing that you can’t eat in the program, but more like how much you eat of it. The program breaks down for you the three levels of food and how much you should be eating in each of those categories. It has been more of a lifestyle change and making you aware of what you were actually eating. I really love the program. I think that it is really great to have a coach and a support team to reach out to 24 hours a day, and to also have recipes recommended by the program. I invited a friend to join the program as well and she really enjoyed it but she ended with her trial due to the pricing for her. I have a ways to go to meet my goal, but I am off to a great start thanks to NOOM! So I give this program five stars, but if it were just slightly less expensive, more people could benefit from it.
Developer Response ,
Success, please!!! Such great progress. Thanks for inspiring us and the rest of the Noom family. 😊
I just finished my one year subscription with Noom and it was the best money I ever spent! I started last Jan at 215lbs. I saw the commercial on TV, New Years Eve and thought the app looked colorful and fun like a game. I thought it would be entertaining enough to keep my interest, but it was so much more. I learned about all the eating mistakes I was making. I learned what to eat, what to limit, what to increase. Because of my immediate success during the trial, I decided to pay for the subscription. I just wanted to get under 200lbs and be in less pain!
Noom helped me work through so many of my life issues where I was stuck!
I hit my goal and kept going. I felt like the pace was perfect. The lessons were really motivating, and the group was safe and encouraging. I hit 162.5 in October. Because of Noom I challenged myself to create a more balanced lifestyle. I started walking, then running, and finished 2 5K’s. I’m now Snowshoeing several times a week and have signed up for 5 - 5K’s in 2020.
My work has improved so much, I’ve received several raises and so much encouragement. All my coworkers are inspired as well as many friends who have joined Noom too!
I’ve managed to keep the weight off even through the holidays and now in Winter. Noom really works, especially if you have some supportive encouraging friends to walk and share with. If you do this, and stay really honest with yourself, it works, no excuses!
I still eat pizza.
Yes, I still eat pizza, peanut butter, bread and still drink wine. But logging all these foods in, which is quite easy (I do it by dictating to my iPhone) has shown me how much those foods affect my calorie intake and health. I’ve learned that I can still be happy eating those foods less often. I like that Noom does not necessarily exclude any food type or food group. But they definitely make you aware of the foods that will benefit you in weight loss. Noom is all about swapping out good things over less good things. It’s about figuring out how to avoid temptation by having the right foods around and the right frame of mind to deal with temptation. It’s about replacing good habits with less good habits. It’s about connecting things that you really like with things that you need to improve on in an effort to create a new and more beneficial habit. My morning ritual now includes a big cup of coffee and some quiet time reading my Noom articles, some area bit goofy but still fun to read and informative. I’m a much better eater now and it’s actually been fun making the transition. I’ve lost over 18 pounds over nine weeks, way more than I anticipated. For me it’s been 100% about looking at the food I eat every day and understanding how those foods affect your weight loss journey. It definitely takes dedication and a certain amount of concentration to make progress but I guess that’s what it’s all about.
- Noom, Inc.
- 230.2 MB
- Health & Fitness
Requires iOS 10.3 or later. Compatible with iPhone, iPad, and iPod touch.
English, German, Japanese, Korean, Spanish
- Age Rating
- Infrequent/Mild Medical/Treatment Information
- © 2020 Noom, Inc.
- In-App Purchases
- Noom Program $44.99
- Noom Program $44.99
- Noom Pro $9.99
With Family Sharing set up, up to six family members can use this app.