Normalize is the no-button solution to bad photos. No "Exposure" or "Contrast" sliders. No graphs. No color wheels. No confusing controls whatsoever. This isn't like other "auto enhance" apps.

Whether filtered by another app or shot and turned out yellow or too dark, Normalize turns a photo back into what it's supposed to look like.

Normalize is the fast, easy way to bring new life to dull photos! The image-improving techniques used by this user-friendly application make colors more vibrant and hard to see details stand out like never before.

The smart algorithm that powers Normalize automatically improves your photo without you ever having to make tedious manual corrections. It will improve all kinds of photos - even those that are dark, yellow, or already have filters applied to them. You can even copy and paste photos into Normalize to instantly begin transforming them without ever having to save unnecessary photos to your library or photo stream.


• Paste images directly into the app
• Instantly see output without having to save or upload it anywhere
• Loading and Saving to photos library fully supported
• Tap to quickly see before/after

What’s New

Version 1.7.2

iPad Split Screen and iOS 9 support

Ratings and Reviews

1.3 out of 5
32 Ratings

32 Ratings

Danielle4392 ,

Wish I could add screenshots-GIVE ME MY MONEY BACK

Okay, so it must be the type of edited photos these people with 5 star reviews have... or they’re paid actors... because the only thing this app did with the slightest adjustment was turn my photo purple, which is spot on— absolutely what I paid for.

If I wanted an app to turn my photo purple, my iPhone comes with a built in editor to do that, and it honestly does a better job of it. So if you guys want to scam people out of money, great business plan—I commend you for fooling me. Keep up the good work. 👌🏻👌🏻👌🏻

dk_esteban ,

Honestly, surprisingly, perfect.

Not sure what filters other people had, but my photo was taken originally in a dark club on snapchat. I filtered it with a snapchat filter that left it EXTREMELY colored (the entire photo was purple), but kept the filter on it because it made everything visible. I regretted it later when I sobered up because it's a good picture with a ridiculous filter on it. Surprisingly, I uploaded this photo to this app, then boom. The photo was natural looking, but kept the visibility! All in one button. I was super skeptical at first. Maybe it was dumb luck that it fixed my photo entirely (granted I only tried this single photo). But regardless, it worked, and I'm happy.

Amwhitegirl ,

Just paid for trash

All this app does is change the exposure on your photo, and it labels doing so on a “conservative” to “aggressive” slider. Laughable.
Yeah it’s aggressive when you add bright green and orange grainy, spotty and horrible exposure to my photo. You can change the exposure of your image in many free photo apps, plus MORE. Don’t waste your time on this trash this “developer” (scammer) made. Yeah it’s only 2 bucks, but seriously, I just paid for literal garbage.


Joe Macirowski
3.4 MB
Photo & Video

Requires iOS 7.1 or later. Compatible with iPhone, iPad, and iPod touch.



Age Rating
Rated 4+
© 2014


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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