iPhone Screenshots


Objectivity App - A sports analysis app on your smartphone

Analyse, evaluate and improve your performances with Objectivity - a user friendly video analysis app. Video analysis is used by athletes in all sports as a means to help improve performance and make marginal gains; video analysis is a proven method to help optimise performance. It is widely recognised that athletes can only recall certain amounts of information relating to their performance. Using video analysis, users can look at their performance in detail - with their coach, parents and friends - and make changes leading to improved performance. Objectivity is a user friendly app which allows you to video, store, analyse and share your performances.

Objectivity (designed for equestrians) allows riders to improve their riding, position, training and horse’s way of going, as well as providing an easy tool for therapists, farriers and saddlers to evaluate, store and compare horses.

Objectivity’s easy navigation allows users to:

Capture videos 1t 60 and 120 Hz (iPhone dependent)
Record up to 60 minutes of footage
Play videos side by side in vertical and horizontal orientation
Play back videos in slow motion
Scroll videos to specific points
Synchronize two videos
Take still pictures of both videos
Edit pictures with vertical and horizontal lines
Save pictures using a personalised “label”
Store images (before and after / pre and post) in the App library
Share images with trainer, coach, therapist, saddler

For the Rider:

Riders can evaluate their:
Riding position – from the rear view, how straight are they sitting
Horse’s way of going – replay training sessions
Dressage tests – with your sheet review your dressage test – identify where marks were won and lost
Jumping rounds – evaluate jumping rounds – turns, lines and balance

For the Coach:

Quickly evaluate performance – video and analyse
Clarify performances – help aid the rider’s understanding by videoing and then showing them.
Quickly compare using the split screen i.e. one jump position versus another or left canter versus right canter.

Objectivity can also be used for para professionals who are looking to document, monitor riders/horses – with a unique saving option, pre and post images can be stored, labelled and shared with their clients.

Equine Therapists – easy to compare before and after treatment / prescribed exercise programme.

Farriers – Video the horse’s footfalls, evaluate in slow motion limb loading, compare pre and post shoeing.

Saddlers – video riders in various saddles and show, compare and evaluate with the rider any differences.

Objectivity can analyse videos, take stills, draw lines, save and share.

App Privacy

The developer, Russell Guire, has not provided details about its privacy practices and handling of data to Apple.

No Details Provided

The developer will be required to provide privacy details when they submit their next app update.


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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