"I use Optimize every day. I am addicted.” - Phil Stutz, best-selling author of The Tools

Optimizers are smart, ambitious, and high-performing individuals. From best-selling authors and Fortune 100 senior executives to U.S. Navy SEAL Commanders and Olympic medal-/NCAA Championship-winning coaches, we help top performers optimize and actualize their potential.


If you enjoy the free content and want to go deeper, Members of Optimize get instant access to an ever-growing library of wisdom. Read, watch or listen from any device:

• +1's: 1-2 min videos delivered every single day giving you quick bursts of optimizing awesome.

• PhilosophersNotes: Imagine the best ideas from 475+ of the best optimal living books distilled into fun, inspiring and super practical summaries + 20-minute MP3s + 10-minute PNTVs. That’s PhilosophersNotes. (More wisdom in less time.)

• Optimal Living 101 Master Classes: 60-min long classes where Brian distills the best Big Ideas into fun, practical classes to help you optimize.

• Interviews: ~30 minute chats with some amazing teachers. Discover Big Ideas that shaped their lives + day-to-day practices they rock.


There's a ton of content that's 100% free to watch within the app.

• PhilosophersNotes: All PNTV episodes.
• Optimal Living 101 Master Classes: Watch the intro of each Master Class.
• Interviews: ALL interviews are free to watch within the app.


• "I include Optimize +1 as part of my morning 'Win in the Mind' routine to charge me up for the day's battles. If you’re serious about leading heroically, I recommend you use them too... Hooyah!" - Mark Divine, Retired U.S. Navy SEAL Commander, entrepreneur and best-selling author of Unbeatable Mind and The Way of the SEAL

• “The Notes, et al, are brilliant. I am a crazy reader, so getting into your Notes is like a trip to the sporting goods store when I was a kid.” - Dennis Mannion, President + CEO, Palace Sports & Entertainment and Detroit Pistons

• “The world's best value in personal development education!” - Michael Gelb, New York Times best-selling author of How to Think Like Leonardo da Vinci

• “PhilosophersNotes is an idea whose time has come. Starting from some of the world’s most important books, Brian’s masterful syntheses combine deep insights, humor, and practical applications in a manner ideally suited for our busy lives. I’m hooked!” - Randy Eisenman, Managing Partner, Satori Capital

The program is only 8 bucks per month, when paid annually. (Cancel anytime.) We've priced it low so money doesn't get in the way of you getting your wisdom on and optimizing your life.

Subscription details:

- You will be charged $95.99 per year or $12.99 per month for Optimize with Brian Johnson, OPTIMIZE Premium Membership and this subscription will be charged to your iTunes account upon confirmation of purchase.
- Your subscription will automatically renew every month/year (depending on your plan) unless cancelled
- You can cancel anytime within your iTunes Account Settings
- You must cancel at least 24 hours before the end of the current period.
- Your account will be charged for renewal within 24-hours prior to the end of the current period for either $95.99 per year or $12.99 per month
- All subscriptions may be managed by the user and auto-renewal can be turned off by going to your Account Settings in iTunes after purchase.

Join Optimize for life and get unlimited access forever for a one-time fee of $399.99. (We’ve been told this is the best investment our members have made. We love that. :))

Your Membership includes:
- Instant Access to 475+ PhilosophersNotes & 25+ Master Classes
- New +1's delivered daily (Video+MP3+Meditation+Worksheet)
- Bonus interviews + additional content every month

Download the app & start Optimizing today!

Privacy Policy:
Terms of Use:

What’s New

Version 2.4

This update adds a new feature video chapters. Now in Optimize Coach videos and Wisdom pack videos you can jump to key parts in the video by selecting a chapter.

We're actively working on the next wave of goodness and can't wait to share more soon. Here's to Optimizing one baby step & +1 at a time!! :)

Feel free to contact us: if you have any issues, feedback or ideas/feature requests.

High fives + let's do this!!
Vince + Brian + Team Optimize

Ratings and Reviews

4.8 out of 5
65 Ratings

65 Ratings


Unbelievable App!!

No words to describe how grateful I am to have this app at my fingertips!! The amount of knowledge, the well articulated summaries that Brian and his team prepare and the genuine role model that Brian is - look no further, best $10 (or less) a month investment you will make!! I continue to recommend this to all my friends and family and can’t stop talking about it (it’s been over 2 years!) I have learned such an incredible amount in such a short period of time and I truly feel lucky to be able to tap in to such a wealth of knowledge through this app!!! Thank you to Brian and team - you have provided the us and world a great service!!

CyMaldonado ,

Love this app!

I literally use this app EVERYDAY! Brian Johnson is super motivating. His ideas have really optimized my life and by putting into practice many of his ideas, I feel better and get more done! I am grateful to Brian and his crew are putting this great content out for me to use. I would highly recommend it to anyone and do!

Jctusa2011 ,


Astonishing amount of great content with my optimize membership. Brand new plus ones every single day, great master classes when I have a bit more time, and philosophers notes! Love this program love this app!


Optimize Enterprises, Public Benefit Corporation
69 MB

Requires iOS 9.1 or later. Compatible with iPhone, iPad, and iPod touch.



Age Rating
Rated 4+
© 2019 Optimize Enterprises, Public Benefit Corporation
In-App Purchases
  1. Optimize Monthly Membership $12.99
  2. Optimize Annual Membership $95.99
  3. Optimize Lifetime Membership $399.99


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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