"I use Optimize every day. I am addicted.” - Phil Stutz, best-selling author of The Tools

Optimizers are smart, ambitious, and high-performing individuals. From best-selling authors and Fortune 100 senior executives to U.S. Navy SEAL Commanders and Olympic medal-/NCAA Championship-winning coaches, we help top performers optimize and actualize their potential.


If you enjoy the free content and want to go deeper, Members of Optimize get instant access to an ever-growing library of wisdom. Read, watch or listen from any device:

• +1's: 1-2 min videos delivered every single day giving you quick bursts of optimizing awesome.

• PhilosophersNotes: Imagine the best ideas from 600+ of the best optimal living books distilled into fun, inspiring and super practical summaries + 20-minute MP3s + 10-minute PNTVs. That’s PhilosophersNotes. (More wisdom in less time.)

• Optimal Living 101 Master Classes: 60-min long classes where Brian distills the best Big Ideas into fun, practical classes to help you optimize.

• Interviews: ~30 minute chats with some amazing teachers. Discover Big Ideas that shaped their lives + day-to-day practices they rock.


• "I include Optimize +1 as part of my morning 'Win in the Mind' routine to charge me up for the day's battles. If you’re serious about leading heroically, I recommend you use them too... Hooyah!" - Mark Divine, Retired U.S. Navy SEAL Commander, entrepreneur and best-selling author of Unbeatable Mind and The Way of the SEAL

• “The Notes, et al, are brilliant. I am a crazy reader, so getting into your Notes is like a trip to the sporting goods store when I was a kid.” - Dennis Mannion, President + CEO, Palace Sports & Entertainment and Detroit Pistons

• “The world's best value in personal development education!” - Michael Gelb, New York Times best-selling author of How to Think Like Leonardo da Vinci

• “PhilosophersNotes is an idea whose time has come. Starting from some of the world’s most important books, Brian’s masterful syntheses combine deep insights, humor, and practical applications in a manner ideally suited for our busy lives. I’m hooked!” - Randy Eisenman, Managing Partner, Satori Capital

The program is only 13 bucks per month, when paid annually (cancel anytime). We've priced it low so money doesn't get in the way of you getting your wisdom on and optimizing your life.

Subscription details:
- You will be charged to your App Store account upon confirmation of purchase.
- Your subscription will automatically renew every month/year (depending on your plan) unless cancelled.
- You can cancel anytime within your App Store Settings.
- You must cancel at least 24 hours before the end of the current period.
- Your account will be charged for renewal within 24-hours prior to the end of the current period.
- All subscriptions may be managed by the user and auto-renewal can be turned off by going to your Account Settings in App Store after purchase.

Your Membership includes:
- Instant Access to 600+ PhilosophersNotes & 25+ Master Classes
- New +1's delivered daily (Video+MP3+Meditation+Worksheet)
- Bonus interviews + additional content every month

Download the app & start Optimizing today!

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Terms of Use:

What’s New

Version 4.0.4

A brand new backend infrastructure! We've been hard at work updating all the backend tech that supports your Optimize mobile app (and the Optimize Web experience).

### Improvements
• Search: Faster and more accurate than ever before! Here's to finding exactly what you want, when you want it.
• MyList: Your Favorites, Completed, and Saved wisdom now sync between devices with greater reliability! Make an update on one device, then refresh your app on another, and you'll see the latest updates.
• Speed: You'll notice speed improvements throughout the app—from account creation to checkout to content load times.

### Bug Fixes
• Search is now working for all Members and Coaches! If you've had any issues with it in the past, those are reconciled.
• MyList: Your Favorites, Completed, and Saved wisdom now sync between devices with greater reliability! Make an update on one device, then refresh your app on another, and you'll see the latest updates.

### Coming Soon
Many updates are on their way in the next couple of weeks, including a brand new Member Dashboard, Coach Dashboard, Missions.

Questions? Shoot us an email —>

Ratings and Reviews

4.8 out of 5
230 Ratings

230 Ratings

ChrisTucker72 ,

Great app for distilled wisdom for an optimized life

For the past several years, I’ve appreciated Brian Johnson’s incredible attitude, heroic spirit & ridiculously relentless production of distilled & synthesized wisdom & knowledge that is somehow related to becoming the best version of oneself. Depending upon your appetite for wisdom & spare time, you can listen or watch the very short daily “+1” wisdom nuggets/questions (1-3min), the medium length Philosopher Notes that summarize the key takeaways from one important book, and how they relate to the broader Optimize “canon.” If you have a bit more time & hunger, there are several classes that go deeper & wider into various Meta-Themes (E.g. Confidence 101, Energy 101, etc.), which connect the dots between a body of important thinkers, ranging widely across time & genre, from ancient philosophers, to cutting-edge neuroscience, and Harry Potter. I would never have the time to read this massive amount of original content, and am grateful that Brian and the Optimize team, have continued to delve deep into some of the most fecund Civilizational gold mines, and consistently deliver this precious “mettle” to my smart phone while I sleep, all for a monthly fee that’s cheaper than a movie ticket.

Developer Response ,

This is awesome! Thanks so much for your support! -Charlie & Team Optimize

kristinjoys ,

Empowering changemakers

I'm a huge fan of Brian Johnson & the amazing team at Heroic. I first became a paying subscriber to Optimize in 2015 and as soon as the Lifetime membership option was available (in January 2017), I signed up. I also joined Heroic as a founding investor (in March) and signed up for the annual membership on June 17th. Currently I'm in Class V of the Optimize Coach Training and loving ALL that we're learning.

The app delivers the curriculum seamlessly. The Master Class & 101 videos are easy to watch and there are even playlists that queue in advance, which makes moving through the information easy & efficient. I prefer reading the Philosopher's Notes and there are options for that too (video, audio, or text).

I also LOVE that Heroic is both a PBC & certified B Corporation as I created & love teaching a class where college students work on experiential learning consulting teams with businesses, helping them to become certified B Corporations.

I’ve devoted my career (and life) to educating & empowering students to become changemakers and I appreciate & admire that the team at Heroic & Optimize have goals are along those same lines -- though their vision is admirably far GREATER than mine… I just teach college students, they're truly changing the world at scale 🙂

Developer Response ,

Wow, what a great review, Kristin! Thank you so much for your kind words and support! Can't wait to share all that's in store! 🙌 -Zak & Team Optimize

Allensp ,

Life Changing

This App has changed my life. The amount of real life application that I have pulled away from this is truly amazing. Every morning I listen to Optimize +1. I then go directly to my journal and write down my thought on the topic, write down what I learned yesterday during the day and then write down what I am grateful for. This usually take 7-10 min while I eat my morning breakfast. This routine has changed my life by allowing me to write down and be in the present moment with my thoughts. If things are well I make sure to celebrate, if things are not good then I can admit that and look to work on what needs adjusting/changing. The number of book recommendations that I have gotten from Optimize is really awesome. This app has been a game changer for me! Thank you Brian and The Optimize Team!

Developer Response ,

Thank YOU! This is epic! Thanks so much for passing this along! -Charlie & Team Optimize


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App Privacy

The developer, Optimize Enterprises, Public Benefit Corporation, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Linked to You

The following data may be collected and linked to your identity:

  • Purchases
  • Contact Info
  • Identifiers
  • Usage Data
  • Diagnostics

Privacy practices may vary, for example, based on the features you use or your age. Learn More


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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