Playbook - Tax Smart Investing 4+

Get an airtight financial plan


Designed for iPhone

    • 4.1 • 55 Ratings
    • Free
    • Offers In-App Purchases

iPhone Screenshots


Playbook is a step-by-step app for growing your money and minimizing taxes so you can live the life you want, sooner.

Why are tax advantages urgent?
Every year, the government gives you opportunities to grow your money and pay less in taxes — made possible by tax-advantaged accounts like 401(k)s, IRAs, Roth IRAs etc.

These tax opportunities expire every year. If you delay (even just one year) on filling those accounts, you’ll miss out on decades of compounding interest and an unbelievable opportunity to build wealth.

On the flipside, the sooner you start maxing out those accounts, the more likely it is that you’ll reach financial freedom sooner with the most money possible.


We find your missed opportunities.
Simply connect your bank accounts and Playbook finds the earnings and tax opportunities you’re missing.

Then, we work those opportunities into your plan so you can super-charge your net worth.

There’s a catch! This is time sensitive. If you don’t start strategically building wealth today, you’ll miss out on years of compounding interest.

We optimize your tax advantages.
One of the most critical parts of your plan is maxing out your tax-advantaged accounts. Playbook finds your eligible accounts and works them into your plan.

What are tax-advantaged accounts? Accounts with special tax benefits so you can pay less in taxes. Think 401(k), Traditional IRA, Roth IRA, HSA etc.

We build your delightful financial plan.
Based on your finances, we craft a holistic plan to optimize your investments, tax advantages, and goals. Then, we automate it for you.

The best part? Your plan is fully customizable — you can set unique risk profiles and timelines so your investments are tailor-made to your needs.

Together, we fine-tune your investments.
Your investments should be smart, adaptive, and perfectly dialed into your plan. We help you do that with customizable risk profiles and multiple, unique portfolios.

New to investing? Nice! There’s no better time to start, and we’ll guide you every step of the way.

You reach financial freedom!
Woohoo! Finally, you won’t have to wonder if you’re doing the best things for your money.


PLAYBOOK APP | starting at $9 / mo
Playbook offers two tiers: Playbook Essential and Playbook Plus.

Essential costs $9 / month or $96 / year. With Essential, clients can build a financial plan, aggregate finances, invest, and even automate their savings. No additional fees!

Plus costs $59 / month or $348 / year. Plus includes all Essential features, as well as advanced features like Tax Loss Harvesting, Asset Location, and Smart Withdrawals.



The investment advisory service is part of the membership program offered by Herring Labs, Inc. (“Playbook”). Please note that Playbook is not a registered investment adviser.

Investment and brokerage services provided by Herring RIA Sub, LLC ("PB Advisers"), a registered investment advisor with the SEC and wholly-owned by, but a separate company too, Playbook. Securities in your account protected up to $500,000; for additional details, see Brokerage services and products are not FDIC insured or guaranteed by a bank. Investments may lose value, and past perfjoamcne does not guarantee future performance. For important disclosures and access to registration forms, please visit: Nothing in this communication should be construed as tax advice, a solicitation or offer, or recommendation, to buy or sell any security. Links or references to other services or products are not intended to imply that PB Advisers and/or any of its affiliates endorse, sponsor, promote or affiliate with the owners of those sites, or that PB Advisers endorse any information contained on those sites, unless expressly stated otherwise. Must be 18+ and US resident to open an investment account.

What’s New

Version 1.9.6

Squashing bugs!

Fun fact: Finland drinks the most coffee per capita (about 4 standard cups per day). Most workers get two coffee breaks per day!

Ratings and Reviews

4.1 out of 5
55 Ratings

55 Ratings

Schib-SF ,

The best investing app.

Playbook has been a great service for me. I’ve used it for over a year now, and it has helped me automate my savings, investments, and retirements with ease. I highly recommend it for anyone who’s looking to automate their saving in a tax advantaged manner.

Ctheb86 ,

Basic and too expensive

First and most important: advising on 401k and backdoor Roth IRA is not going to save me any money since I’m already doing and maxing out on that. Secondly, your investing strategy is going to underperform my current one. Third, paying 59 dollar per month is crazy. The app is very basic and not worth your time or money. Just max out your 401k and google Backdoor Roth IRA and put your investments in S&P500 ETF and you are good to go, no app needed for and definitely don’t pay any money for it. Reason for 2nd star: The Playbook app was honest to tell me that without Playbook I will save 300k more until retirement age then without Playbook…

jnobleband1 ,

Collects massive amounts of data; paywalls an astronomical price to even see what you’re getting

I hardly ever take time to write a review, but this app has earned it. It collects a treasure trove of information on you. And then at the end, if you want ANY sort of advice of ANY kind, you have to fork over a huge amount of money, not having ANY idea what you’re getting. In my case, it’s $29 per month. For what? I know what IRAs and pre-tax strategies are. Anyone with google and a functioning brain can figure that out. Not impressed. And you can’t delete your account without emailing them a request.

Developer Response ,

Hello. David, Founder & CEO, here. I'm genuinely really sorry you had a bad experience with Playbook. We ask people a couple of questions about their finances at the start so we can see what they're currently doing with their money. Based on this, we can make an estimate of the potential uplift of optimizing their financial plan. Some people are doing everything optimally already, and we usually recommend that they don't need to subscribe. If there's room to improve, we want to show how much that is worth to them before they subscribe. If you'd like to give us another shot, please email us at I'll make sure that someone from our credentialed support team gives a 1:1 white-glove onboarding experience so you can see exactly how the product works.

App Privacy

The developer, HelloPlaybook, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Linked to You

The following data may be collected and linked to your identity:

  • Purchases
  • Financial Info
  • Location
  • Contact Info
  • User Content
  • Identifiers
  • Diagnostics

Data Not Linked to You

The following data may be collected but it is not linked to your identity:

  • User Content

Privacy practices may vary, for example, based on the features you use or your age. Learn More


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