What To Expect has called Playfully one of the coolest new apps for parents. Download now to find out why!

Get personalized, daily, real-world play ideas for you and your 0-3 year old, backed by advice from experts.

At Playfully, we enable you and your child to play, fully. Our team of parents and child development experts help make each day more fun by giving you that extra spark of inspiration with daily, quick activity ideas you can play at home with materials you already have. Plus, our weekly tips on developmental milestones to look out for will keep you two steps ahead of upcoming parenting challenges and joys.

Our philosophy is that children learn best through play and that taking a couple minutes to play every day builds a healthy family bond, sets your child up for long-term success, and creates meaningful memories for both you and your child.

Spend less time researching, more time nurturing. Playfully will take the work out of play so your child can get more of what he or she needs: you.

In the app, you'll find:

• A new set of activity ideas to play that refreshes daily
• Tips with each activity telling you how you can best encourage your child's social, cognitive, physical, and language development
• A developmental Tip of The Week, and a list of upcoming milestones you can expect to see emerging in your child
• A timeline of memories - take photos as you play together and mark off milestones to create a journal and keep a record of your child's growth

As you play, rate activities, and mark off milestones, we tailor future activities to you and your child, creating a truly personalized experience.

Subscription Details:
Playfully can be downloaded for FREE. Our free version allows you to see and track upcoming milestones and gives you a new developmental tip and activity idea weekly that grows with your child. All new users get a free trial of Playfully Premium when they first join.

If you choose to upgrade to Premium, you unlock all our developmental activities for ages 0-3, can add multiple children to your account, can link your nanny/caregiver and family members, can view your history and find activities by milestone. You can also export your timeline of memories with all your photos.

Premium Plans:
• Unlock 3 months of Playfully for a one-time fee of $6.99 USD or its equivalent in local currency.
• Sign up for a yearly subscription of Playfully for $23.99 USD yearly or its equivalent in local currency.
• Unlock a Lifetime of Playfully for a one-time fee of $39.99 USD or its equivalent in local currency.

Payment Details:
• Payment will be charged to your iTunes Account at confirmation of purchase.
• If you choose the Yearly plan, subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the current period. Your account will be charged for renewal within 24-hours prior to the end of the current period, at the same rate.
• Subscriptions can be managed and auto-renewal turned off any time by going to your Account Settings after purchase.
• Every user gets a free trial of Playfully Premium when they first join. If you make a Playfully Premium purchase before your free trial ends, the rest of your free trial will be forfeited as soon as your purchase is confirmed.

Please see our Terms of Use and Privacy Policy:
Terms of Use:
Privacy Policy:

Playfully © 2020 Playfully LLC

What’s New

Version 1.4.1

• Adding the ability to see a list of common materials for upcoming activities

Ratings and Reviews

4.8 out of 5
652 Ratings

652 Ratings

Sojo2003 ,

Wonderful app for caregivers

I love this app! I was looking for quick and easy activities to do with my second baby. My older daughter takes so much of my time that it wasn’t always easy to come up with quick and fun things to do with my baby to help promote his development too. I tried out Playfully and now have an arsenal of activities to do at home with him when we have a few minutes. I love that I can keep track of his milestones and the app is personalized to his developmental needs. It’s also super helpful to get tips delivered weekly to my email, since I don’t always have time to open up the app. I’ve really enjoyed using this app and recommend it to any caregivers looking for simple and fun ways to promote their child’s development.

Brookemc23 ,

My favorite app!

This app has been amazing! I am a new mom and was curious about different activities I could do to support my son’s development. This app has been so helpful- there is always something new to try and I really appreciate the descriptions provided with information on child development. I also love the ability to give access to our nanny and grandma and grandpa so they can get involved too! I tried other development apps and this is by far the best- you can tell the creators are experts in child development. Everything is so well done in the creation of this app! Thank you so much. We are so appreciative!

Latwitten ,

A good app in theory but not in practice

It’s super tedious to mark the milestones that baby achieves. Unless you start right away and do them as they happen, you have to enter an exact date for each one or it won’t accept it. For example I started using this when my daughter was almost 6 months so I don’t want to back enter the date for every single thing that she’s already doing. It only lets you work forward a certain amount which is not necessarily applicable to each child. My daughter started crawling at 5 1/2 months but I can’t mark that milestone off yet. Barely any activities are applicable to where she’s at in development (ie works for baby who isn’t crawling or sitting yet but she is past that). There are very few free activities. All seem like very simple activities so to have to pay for them seems silly.

App Privacy

The developer, Playfully, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Used to Track You

The following data may be used to track you across apps and websites owned by other companies:

  • Identifiers
  • Usage Data

Data Linked to You

The following data may be collected and linked to your identity:

  • Contact Info
  • Identifiers
  • Usage Data
  • Diagnostics

Data Not Linked to You

The following data may be collected but it is not linked to your identity:

  • Identifiers
  • Usage Data
  • Diagnostics

Privacy practices may vary, for example, based on the features you use or your age. Learn More


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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