SelfE is a revolutionary AI powered app that helps you tune your face for real life.
With the snap of a selfie, it gives instant visual feedback on current skin conditions and facial aging, along with personalized solutions. The app offers a customized blend of immediate recommendations and tips as well as a long-term plan to keep skin looking and feeling its best.

Engineered with an inbuilt journal and rich visualization, the app allows you to monitor how your skin responds to specific treatments and beauty regimes and track success. The AI that powers the app is trained and reviewed by doctors to give you state of the art results.

Developed by Dr. Sheena Kong, Harvard trained physician, specialist in aesthetic medicine, in an effort to help her clients better understand their personal aging process, alongside leading technology company, Anokai. It’s a fun, easy to use tool harnessing the power of artificial intelligence to educate and empower your future beauty, health and lifestyle decisions.

“SelfE was created to help people understand their own face and its aging process. We have trained the artificial intelligence to clinically analyze each user’s facial attributes and detect signs of aging, to create a personalized treatment plan, that incorporates health-enhancing lifestyle changes.” - Dr. Sheena Kong


SelfE helps identify asymmetries, and visually present golden ratios associated with eye and lip shape. These can generally be corrected with makeup or minor cosmetic facial treatments.

Facial volume, in particularly mid-face volume, decreases as we age. SelfE identifies facial volume loss and helps users to incorporate volume replenishment as an important part of their anti-aging treatment plan.

Loss of collagen and hyaluronic acid over time leads to loss of skin firmness and thickness. This leads to a tired look with jowls and a less defined neck line. SelfE can help monitor and pinpoint areas with skin laxity to help prevent and correct with simple skin care treatments.

The sun, glorious as it is, takes its toll on us, as do dehydration and time. These changes occur so slowly that it’s hard for us to see and manage. SelfE provides instant feedback lets users see changes over time, helping manage sun exposure and its impact.

SelfE has been trained to recognize user ages based on their facial characteristics. It uses this knowledge to share what it sees as strong age indicators by highlighting areas that it perceives as strong indicators of a particular age range (e.g. “signs of thirties”).

What’s New

Version 1.40

You can now add multiple selfies from your photo library in one go. Also, social sign-on with Google is available, giving you more options with have to get started with SelfE.

Ratings and Reviews

4.7 out of 5
38 Ratings

38 Ratings

smol.underscore_ ,

AI is truly amazing

I was looking for a facial symmetry app but I found something much better in this ai face recognition. The AI blew me away with how much it could detect and how accurate it was! I know how hard that can be to develop so congratulations to the creators of this app. The controls aren’t perfect but that will come over time.

One thing I would change: stop rating everyone Great and Excellent. I know I’m ugly so telling me everything is Excellent !!! To Great ++ doesn’t help me determine what aspects of my face I can try to change to look better.

Overall, I’m very impressed with the feature recognition of this NN!!!! Congratulations on making a very successful model!

Developer Response ,

Thanks! I'm so glad that you found the app and that your finding it useful and fun. It has been exciting to develop this using the the latest NN tech and we're looking forward to adding more NN based capabilities in the very near future , after focusing on usability aspects for a while now.

BTW - We really don't rate every selfie as Great or Excellent :-D The range goes from Fair to Excellent!!! (on a 13 point scale) and many of us, including me, often have summaries in Fair and Good range. Since your review we have trained the AI some more and have added the text based guidance to better share the analysis and options. If you are still getting those Great++ and Excellent scores, keep doing what you're doing - its working for you!


EmarksonQuote ,

This app is awesome!!!

Came across this app whike browsing in Appstore and was curious about it, after installing and using it, I would say it is quite revolutionary type of app, it is able to scan and detect basic skin conditions and although I would need to type in some inputs about my condition before any diagnose result is out, it is still a very easy, fast and convenient way to see what is wrong with myself for a start, definitely going to keep this app and hope more functions will be there in future.

Melissa Gal ,

Love this new app!

I loved this personalized evaluation and the quick wins section with tips to help perfect my skin instantly. I thought the analysis was accurate and also appreciated the long term solutions provided as well. It took only seconds to upload my photo and I am excited to try it again in a month to track my progress/changes.


Anokai Inc.
32.6 MB

Requires iOS 11.0 or later. Compatible with iPhone, iPad, and iPod touch.



Age Rating
Rated 12+ for the following:
Infrequent/Mild Medical/Treatment Information
© 2018, 2019


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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