Decorating can be intimidating. Primer helps you visualize and shop real products from curated brands right in your space, so you can make it perfect.

Awaken your creativity…
1. Get the free app
2. Place a virtual swatch
3. Swipe through real products
4. Save, share, and shop

Jump right in and preview paint, tile, and wallpaper on your walls. Swipe up to view product details and purchase directly from retailers. Tap the heart icon to save a product to "Favorites".

Ready to explore more? Tap "Browse Products" to get inspired, browse our library of brands, and find all of your favorited products.

Want to share your preview? Press and hold the center circle to record a quick video you can share to Instagram or in a private message.

It's never been easier to try paint, tile, and wallpaper at full scale in your home, instantly.

What’s New

Version 2.5.1

~ Curious how our AR swatch translates to real world measurements? ~
* Tap on the measurements button in the AR view and you'll see further details like: square footage, square meters, and even how many paint gallons the swatch covers.
* This feature is also optimized for the LiDAR sensor in the new iPhone 12 Pro and the iPad Pro. Alongside instant placement of the swatch, the measurements are more accurate on bare walls.

What else is new:
* A few bug fixes and enhancements

Ratings and Reviews

4.0 out of 5
172 Ratings

172 Ratings

JackthePainter ,

Saved me many arguments

My wife and I fight over home decor decisions all the time. She is not visual, so if she can’t see it, she can’t see it. I feel like this app was made for her. It’s so much more effective than a paint swatch or a wallpaper sample. And frankly it’s kinda fun to play with. Oh and the paint brands they curated and partnered with are really nice too

gkjvgjkn ,

Worked like a charm

I was a little skeptical when I came across Primer, mostly because I’ve done a lot of painting projects and never really thought about how much time I spent going to the store to pick colors and get supplies. When the Primer package arrived it had everything I needed to re-paint my home office, which I’d wanted to do for a while but couldn’t find them time. Then one morning I had a few extra hours, and instead of having to get all the supplies together I just opened the box and I was off to the races. Primer made the project happen, thanks!

Softuch ,

Easy Peezy

I just came across this app when I was looking for ideas to warm the walls of my new apt. Having been just relocated for my business I was overwhelmed with trying to get settled again. No time to shop but it was already done for me when I found this app. I chose the Golden Hills color because it looked awesome beside my mahogany wardrobe.I can’t wait to receive all the tools and paint to make it a quick weekend job. I’ll post again to show the results.


Primer Supply, Inc.
12 MB

Requires iOS 14.0 or later. Compatible with iPhone, iPad, and iPod touch.



Age Rating


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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