Featured & recommended by CNBC, Wall Street Journal, BuzzFeed, NY Times, Huffington Post, and many more.

Block ads & tracking with the most efficient blocker on the App Store. Browse 4x faster. Save 50% of your data usage.

Browse in Peace™ with the easiest, most efficient blocker for Safari on iOS — load pages 4X FASTER and protect your privacy.

#1 on the App Store worldwide in the paid apps category.
#1 Productivity app in the U.S. and worldwide.

Trusted and loved by hundreds of thousands of users, Purify is the best-selling blocker on the App Store.

No more ads, tracking, or clutter — Purify is a breeze to install and works right out of the box.

Here's why you'll love Purify:

• Instantly browse an average of 4x FASTER

• Reduce your web data consumption on Cellular & Wi-Fi by an average of 50%

• Browse the web clutter-free — reclaim precious screen space

• Ultimate privacy: Purify eliminates tracking — and never intercepts or sees any of your traffic

• “a 21% battery life increase from using Purify... [when] web browsing”, “the test results spurred me to keep Purify” — The New York Times.

... PLUS best-in-class, high-quality support. It doesn't get any better.

Purify is a content blocker for Safari that blocks ads, tracking, and more. Purify's professionally hand-crafted filter optimizes your browsing experience. With free regular updates, all users receive the best and latest of Purify at frequent intervals.

Purify gives you complete control: whitelisting with Purify is effortless — just a tap from within Safari.

Purify also syncs your preferences and whitelists via iCloud across all your devices.

Unlock powerful blocking options with unprecedented ease — you can easily choose to block:
• social buttons and comments
• scripts
• custom fonts
• images

... and gain even more speed and data-usage benefits.

Take full control of your browsing experience now with Purify.

Some comments from users:

— "Makes mobile browsing great again."
— "Practically instant page loads."
— "I've used every one of the content blockers so far and Purify is by far the best one."
— "Love the simple experience."
— "Take advantage of the much much better browsing experience."
— "Installation was seamless... all ads are blocked and performance is stellar."
— "I've tried dozens of adblock apps... Purify is in a league of its own."

What’s New

Version 1.4

Purify is now fully optimized for iOS 12, with better blocking performance than ever. Also in this release:

We’ve included a few refinements and bug fixes, and handy new features like contacting the Purify team right from the app.

We hope you love your browsing experience even more with this update.

If you’re enjoying Purify, please leave us a rating on the App Store — it helps a lot! <3

If you’ve got any thoughts, comments, or questions, don’t hesitate to shoot us an email at

With love,
The team at Purify

Ratings and Reviews

4.0 out of 5
570 Ratings

570 Ratings

Impulse66 ,

It def works but...

I’ve seen people go on the same sites as me and & the comparison is very clear, they are getting way more ads then I do so I can def say this app works well and it’s doing its job when it comes to banner ads and such.

My only criticism is that I wish it did better was curbing pop up ads or preventing them all together. Trying to watch a video but having to go through 5 pop up ad pages first can be annoying.

Also the app has improved a lot since I last reviewed it & the developers were very quick to reach out to me.

Developer Response ,

Hi there! We’re sorry to hear you’ve been seeing ads again.

Please do get in touch at and we’ll get this resolved for you!

Nunyrbusiness ,

Not working. So it’s a waste of $.

I was so sick of all the pop ups on my iphone (6plus up to date) every time I go anywhere to read the news or try to read anything on Safari. I am having to shut down pop ups constantly so trying to get one paragraph read is impossible. It has come to the point that any site that immediately interrupts me with stupid pop ups or any videos that are interrupted to present ads are shut down immediately. Can’t believe people think this is acceptable. Getting to the point where I hate trying to use the Internet on a mobile phone. It’s ridiculous. So I was hoping after reading the reviews that this application would curb that and I don’t see where it has. And yes I have hit all the settings as indicated in their instructions. Just not working.

Developer Response ,

Hi there! We’re sorry to hear Purify doesn't seem to be working for you.

We’d like to get this resolved — shoot us an email at and we’ll make this right!

D&Z-74 ,

Shoulda done this a LONG time ago!

Best $1.99 app in the store. KILLS those painfully annoying ads such as found in news articles. Web pages load so much faster cause you don’t have to wait for the gazillion ads to fill your screen.

Also, in my case, certain websites, chocked full of ads, caused the back of my iPhone to get very warm. I assume that had something to do with how power was being used/drawing from my battery (due to ads loading). Whatever the reason, since installing Purify, that happens no more.

We spend 5 bucks on coffee that’s gone in 30 minutes. Two bucks on this app will last a lot longer.


Chris Aljoudi
24.8 MB

Requires iOS 10.0 or later. Compatible with iPhone 5S, iPhone 6, iPhone 6 Plus, iPhone 6S, iPhone 6S Plus, iPhone SE (1st generation), iPhone 7, iPhone 7 Plus, iPhone 8, iPhone 8 Plus, iPhone X, iPhone XS, iPhone XS Max, iPhone XR, iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max, iPhone SE (2nd generation), iPad Air, iPad Air Wi‑Fi + Cellular, iPad mini 2, iPad mini 2 Wi‑Fi + Cellular, iPad Air 2, iPad Air 2 Wi‑Fi + Cellular, iPad mini 3, iPad mini 3 Wi‑Fi + Cellular, iPad mini 4, iPad mini 4 Wi‑Fi + Cellular, iPad Pro (12.9‑inch), iPad Pro (12.9‑inch) Wi-Fi + Cellular, iPad Pro (9.7‑inch), iPad Pro (9.7‑inch) Wi‑Fi + Cellular, iPad (5th generation), iPad (5th generation) Wi‑Fi + Cellular, iPad Pro (12.9‑inch) (2nd generation), iPad Pro (12.9‑inch) (2nd generation) Wi‑Fi + Cellular, iPad Pro (10.5‑inch), iPad Pro (10.5‑inch) Wi‑Fi + Cellular, iPad (6th generation), iPad (6th generation) Wi‑Fi + Cellular, iPad Pro (11‑inch), iPad Pro (11‑inch) Wi‑Fi + Cellular, iPad Pro (12.9‑inch) (3rd generation), iPad Pro (12.9‑inch) (3rd generation) Wi‑Fi + Cellular, iPad mini (5th generation), iPad mini (5th generation) Wi‑Fi + Cellular, iPad Air (3rd generation), iPad Air (3rd generation) Wi‑Fi + Cellular, iPad (7th generation), iPad (7th generation) Wi‑Fi + Cellular, iPad Pro (11‑inch) (2nd generation), iPad Pro (11‑inch) (2nd generation) Wi‑Fi + Cellular, iPad Pro (12.9‑inch) (4th generation), iPad Pro (12.9‑inch) (4th generation) Wi‑Fi + Cellular, and iPod touch.



Age Rating


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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