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Let's cultivate our sanctuary together.

At TRU LUV, we are a team of creators, dreamers and technologists working with the energy of the moon to develop an app that feels like friendship. Join over four million people helping us develop a new model for technology, our relationships with our phones, ourselves and each other.

Our experimental app #SelfCare is here to comfort you. It's a safer space for whenever you need it. No pressure, no winning, no alerts and no streaks. We believe that love feels better than winning.

In #SelfCare, we invite you on a journey with the moon to explore our energies of celebration, curiosity, love, intention and care. You'll find soothing rituals where you can magically transform the color of your bedroom walls, seek guidance from your tarot cards and snuggle with your cat. You may experience feelings of calm, joy, connection or ASMR-like tingles as you tend to our rituals.

Some of our rituals include:
- the tarot
- the moon
- our duvet cover
- our walls
- our bubbles
- our massager
- our familiar
- our candle
- our books
- our locket
- our laundry
- our paper flowers

Thank you for being on this journey with us! #SelfCare is a work in progress. TRU LUV was Canada’s first startup to attend Apple Entrepreneur Camp in 2020 and is advised by world-renowned game designer Jane McGonigal and AI thought leader Tom Gruber. You can read more about our development journey at truluv.ai/luv-notes/

What feels good to you? We'd love you to share your feelings with us. Connect with us at luvtruluv@truluv.ai

Would you like to receive our LUV Notes in your inbox? truluv.ai/get-luv-notes/

Our privacy policy: truluv.ai/privacy-policy/

Our terms of service: truluv.ai/terms-of-service/

What’s New

Version 2.8.1

This update contains a bug fix for our self-report comfort.

Ratings and Reviews

4.6 out of 5
6.8K Ratings

6.8K Ratings

aemckean ,

Oh my gosh..

Do you know how special this really is? What you’ve created? I have tears in my eyes. Ridiculous? Maybe. I have been in pain, and I’ve been in pain for a long time. I just hurt. I’m alone a lot, and that’s okay. I’m comfortable with me, but sometimes being alone turns into unhealthy isolation. I fill up with anxiety, and the depression gets to be so overwhelming that I can’t breathe. I feel like someone is sitting on my chest. There are a ton of ‘self-help’ apps out there, and some of them are nice, but they often feel more like organizers. Like virtual datebooks. Then there are the sound makers and meditation apps. Those can be calming, sometimes, but they are also pretty uneventful, and they’re all.. the same. I’ve never experienced anything quite like this? It’s just so creative, and sweet, and I really do feel better both while I’m spending time here, and then just after I’ve set my phone down. I’m an artist, and a third generation green witch. I spend time painting and working with my herbs 🌿 in my kitchen. Does it make sense when I say that this app feels kind of like an extension of these parts of me? They are the bits of Who I Am that I like. Admittedly, I don’t like much. They are also very private. I keep these things to myself. I love your app. Oh I really do. It was such a pleasant discovery. Very excited to grow with you. I’ve passed you on to my two closest friends, who live far, far away, and they are both as smitten as I am. Thanks so much. 💚

Developer Response ,

Thank you! Thank you so very much! 💕

Miraculous Molli ,

I recommend this to everyone

I absolutely love this app. I think it has everything you need to help take a moment to have a breather and then move on with your day. Everything has such careful attention to detail, I absolutely love it. I love that you don’t have access to everything right away, like we have a few things to do right away so it’s not too over whelming and then over time you have access to more little games and I just think that is a great feature. I think I have found all of the games, I would love it if you could add a few more. I mean I’m very happy with what you guys have now so like take your time. My only problem, which isn’t even that big of a deal, is that on my altar somethings are in front of other things and I would love to have the option to be able to decide wether something goes behind or in front of the other object. It allows me to do this while I’m arranging them but when I leave my altar and come back some things are in front of other objects and it is not how it left it. Once again though, it’s not a big deal, but it would be great if it could be fixed. But overall, this is a beautiful, well made app that allows you to take 5-10 minutes of your day to center yourself and take a little much needed break. The games are simple and interesting. I absolutely love this app and recommend it to everyone. Thank you to everyone who helped create this app!

Developer Response ,

We are so happy you are enjoying #SelfCare! Thank you for your suggestion regarding the objects in the Altar - it's a wonderful suggestion and we added it to our list!

panic!ng ,

Just what I needed

I have had this app for a little over two hours, and I can already tell it’s going to become a staple in my life. I get anxious really easily and overthink things constantly, in fact, only 20 minutes ago I began to do just that, and, remembering that I had just downloaded this because of a friend's recommendation, I opened the app and began to explore. All of the different screens are so effective in their own way, it's magical. The first I tried out after the tutorial was over was a screen where you fill a bubble with color, and then do it again. As you keep going the screen gets lighter, the circle gets bigger, and (although I'm not sure if this one was actually happening or if my brain was playing tricks on me) it gets easier to fill in. This screen alone seemed to calm me down a lot, but I kept exploring out of curiosity and I am so glad I did. I opened the screen with breathing exercises and sat, cross legged, on my bed, just breathing, for a few minutes that passed by like nothing. It was incredibly sootheing and balancing. Afterwards, I went to the screen that has you fill in words. It was so centering, the words are mostly easy to figure out, and they're all positive thoughts, I was so busy focusing on the words that I basically tuned out all other thoughts. Long story short, this app is a godsend, great for nerves/anxiety, and on top of that has a killer aesthetic. 10/10 would recommend!

App Privacy

The developer, TRU LUV Inc., indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Not Linked to You

The following data may be collected but it is not linked to your identity:

  • Location
  • Identifiers
  • Usage Data

Privacy practices may vary, for example, based on the features you use or your age. Learn More


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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