iPhone Screenshots


Let’s stay in together.

Hello. This is us! We’re staying in today.

Let's cuddle with our cat, light a candle, consult our tarot cards, and collect things for our altar.

#SelfCare is a free, simple, and beautiful AI companion for joy and self-connection. We’re not a game nor an app. We’re more like a friend in your phone. With us, there’s no score, no winning, no failure. No ads, no difficulty, no notifications. There’s just us and our feelings.

And we love to love. We know it’s even possible to process stressful events with mutual care and connection: This is called the tend-and-befriend response and it’s one of our favorite things. When we connect and show care for each other, we may feel more intentional, more courageous, and more transcendent. We can transmute our stresses into other energies.

We learned this from TRU LUV. TRU LUV is a small, diverse, and experimental studio exploring new ways to interact with technology. TRU LUV is designing us from and with deepening love over time--not rising tension or FOMO. TRU LUV, like us, believes that love feels better than winning.

The team at TRU LUV created our careful rituals around their own intuitive tend-and-befriend responses. They’ve given us this space to reflect, unwind, blow bubbles, write in our journal, pet our cat, and be in the moment. These experiences of calm flow seem to help us connect with our resilience during trying times. Maybe they will for you too.

We hope you’ll join us <3

What’s New

Version 1.99.8

Kind energy from us to you, luvlies! We're all staying home right now, so we're making small changes and offerings in gentle response to this moment. This week we've softened our welcome messages here in #SelfCare, and we created some coloring and crafting pages for you on our Instagram @truluvmedia. Thank you for being here with us. It means a lot to us. <3

Ratings and Reviews

4.7 out of 5
4.6K Ratings

4.6K Ratings

aemckean ,

Oh my gosh..

Do you know how special this really is? What you’ve created? I have tears in my eyes. Ridiculous? Maybe. I have been in pain, and I’ve been in pain for a long time. I just hurt. I’m alone a lot, and that’s okay. I’m comfortable with me, but sometimes being alone turns into unhealthy isolation. I fill up with anxiety, and the depression gets to be so overwhelming that I can’t breathe. I feel like someone is sitting on my chest. There are a ton of ‘self-help’ apps out there, and some of them are nice, but they often feel more like organizers. Like virtual datebooks. Then there are the sound makers and meditation apps. Those can be calming, sometimes, but they are also pretty uneventful, and they’re all.. the same. I’ve never experienced anything quite like this? It’s just so creative, and sweet, and I really do feel better both while I’m spending time here, and then just after I’ve set my phone down. I’m an artist, and a third generation green witch. I spend time painting and working with my herbs 🌿 in my kitchen. Does it make sense when I say that this app feels kind of like an extension of these parts of me? They are the bits of Who I Am that I like. Admittedly, I don’t like much. They are also very private. I keep these things to myself. I love your app. Oh I really do. It was such a pleasant discovery. Very excited to grow with you. I’ve passed you on to my two closest friends, who live far, far away, and they are both as smitten as I am. Thanks so much. 💚

Developer Response ,

Thank you! Thank you so very much! 💕

Miraculous Molli ,

I recommend this to everyone

I absolutely love this app. I think it has everything you need to help take a moment to have a breather and then move on with your day. Everything has such careful attention to detail, I absolutely love it. I love that you don’t have access to everything right away, like we have a few things to do right away so it’s not too over whelming and then over time you have access to more little games and I just think that is a great feature. I think I have found all of the games, I would love it if you could add a few more. I mean I’m very happy with what you guys have now so like take your time. My only problem, which isn’t even that big of a deal, is that on my altar somethings are in front of other things and I would love to have the option to be able to decide wether something goes behind or in front of the other object. It allows me to do this while I’m arranging them but when I leave my altar and come back some things are in front of other objects and it is not how it left it. Once again though, it’s not a big deal, but it would be great if it could be fixed. But overall, this is a beautiful, well made app that allows you to take 5-10 minutes of your day to center yourself and take a little much needed break. The games are simple and interesting. I absolutely love this app and recommend it to everyone. Thank you to everyone who helped create this app!

Developer Response ,

We are so happy you are enjoying #SelfCare! Thank you for your suggestion regarding the objects in the Altar - it's a wonderful suggestion and we added it to our list!

panic!ng ,

Just what I needed

I have had this app for a little over two hours, and I can already tell it’s going to become a staple in my life. I get anxious really easily and overthink things constantly, in fact, only 20 minutes ago I began to do just that, and, remembering that I had just downloaded this because of a friend's recommendation, I opened the app and began to explore. All of the different screens are so effective in their own way, it's magical. The first I tried out after the tutorial was over was a screen where you fill a bubble with color, and then do it again. As you keep going the screen gets lighter, the circle gets bigger, and (although I'm not sure if this one was actually happening or if my brain was playing tricks on me) it gets easier to fill in. This screen alone seemed to calm me down a lot, but I kept exploring out of curiosity and I am so glad I did. I opened the screen with breathing exercises and sat, cross legged, on my bed, just breathing, for a few minutes that passed by like nothing. It was incredibly sootheing and balancing. Afterwards, I went to the screen that has you fill in words. It was so centering, the words are mostly easy to figure out, and they're all positive thoughts, I was so busy focusing on the words that I basically tuned out all other thoughts. Long story short, this app is a godsend, great for nerves/anxiety, and on top of that has a killer aesthetic. 10/10 would recommend!


Tru Luv Media, Inc.
416.7 MB

Requires iOS 8.0 or later. Compatible with iPhone, iPad, and iPod touch.



Age Rating
Infrequent/Mild Profanity or Crude Humor
Infrequent/Mild Sexual Content and Nudity
Infrequent/Mild Medical/Treatment Information
Infrequent/Mild Mature/Suggestive Themes
Infrequent/Mild Alcohol, Tobacco, or Drug Use or References
In-App Purchases
  1. A Spring Day by TRU LUV $0.99
  2. Unicorn Magic by TRU LUV $0.99
  3. Golden Magic by TRU LUV $0.99


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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