With an all new experience using classic 35mm SLR style dial controls, Simply B&W is an easy and simple way to turn your colour shots into dramatic black and white photos

Simply Photography. Simply B&W.

An easy and simple way to turn your colour shots into dramatic black and white photos. Explore tone, brightness and contrast to re-visualise your images on your iOS device.

Learn to look in monochrome and develop your own interpretation of reality.

Try SimplyB&W Today!



* Classic SLR style editing controls in a single view. 
* Tap or dial in adjustments to the exposure, brightness and contrast of the image.
* Add simulated film grain.
* Select from 6 different coloured lens filters to enhance certain colours and shades in a photo.
* Preserve EXIF and Geolocation data.
* Outputs images in full resolution.


What App Reviewers say:

"With minimal fuss, Simply B&W quickly creates rich, great looking black and white photos."

"This sleek and simple app provides a minimalistic user interface that is intuitive and filled with plenty of powerful features. It also stays out of the way so that the focus is all on your images rather than the app itself. Weve been enjoying making classy black-and-white photos with SimplyB&W over the past few days. If you feel like seeing the world through black-and-white, then you need to give SimplyB&W a try for yourself."
"This well-designed, capable app provides just what you need to create stunning, classic black-and-white photos on your iPhone"

ComboApps Blog
"If you want to make beautiful black and whites with one app, then Simply B&W is the only app you will ever need"
"Given the overabundance of black and white converters in the App Store, Simply B&W can easily go unnoticed. As a matter of fact, although I am mostly devoted to black and white photography, I had overlooked this app myself. However, as far as the value of Simply B&W is concerned, I am quite sure iPhone black and white enthusiasts will enjoy this app quite a bit"
"In a few words: app creation of black and white as simple and elegant, Simply B & W produces natural results and well balanced. An excellent choice of its kind!"
"The beauty of this app is the simplicity. You just choose from one of the five color filters, and then tweak brightness/contrast"
"Simply B&W is definitely a simple to use app that is very capable of producing some really nice black and white images, either directly from the camera itself, or existing photos. Whilst it doesn't offer the features found in some of the more advanced black and white apps, what it does offer, it does well"
#9 in the Top 25 iPhone Photo Apps for Parents of 2011
"This app provides helpful advice on which filter to choose and easily has the best image quality of any other app of its kind. It also has a magical power to make a wild, screaming child look serious, astute, and brooding..."

What’s New

Version 3.0

- Introducing a single view, dial controlled editing experience, reminiscent of classic 35mm SLR film cameras.
- Convenient pinch and zoom image editing review.
- Brought up to date for iOS 13 and larger screen sizes.
- New look and feel. Same classic black and white editing functionality.

Ratings and Reviews

3.7 out of 5
24 Ratings

24 Ratings

ChristopherNBrooklyn ,

Right on!

Accolades to Jim Moore, the creator of this app. I’ve been able to produce some spectacular results with this app. It’s well-executed and easy to use. Just at with it and you can see your photos really come to life with the various filters and film-type settings. Only things I would change would be to make it a bit more visually appealing and when you change from one type of film to another, the grain, contrast are super askew and make it difficult to dial it back in at times.

2cowboy1 ,

What’s the point?

What’s the point of having both a shutter speed adjustment and an exposure adjustment - the both do exactly the same thing! A redundant waste of space. AND, where’s the option to choose NO filter? It used to exist. I can see where by increasing ISO you thereby increase grain, but unless you’re a photographer you might no know or understand that. Are you just adding or changing features for the sake of change without adding usefulness? A BIG miss! UPDATE: In response to the developer’s response - that still makes NO sense! Why not just call UV No Filter (NF) if that’s what it s or supposed to be? And, using Shutter to adjust brightness and contrast (doubtful) is just ridiculous! As a working professional photographer for over 40 years it’s my opinion that you’ve gone backwards with your app.

Developer Response ,

No filter is UV. Shutter takes care of contrast and brightness together. Exposure does bracket adjusts on top of that. I’m sorry you are not keen on the updates. Thanks for the feedback.

UPDATED RESPONSE: Thanks. I try to take on as much feedback as I can and it’s appreciated. There are some tweaks I am making in the coming months to the image processing as well as additions like depth of field, reintroduction of film stocks (based on feedback) and other effects.

With the 35mm film UI, I am trying something different to some other editors out there (and there are many excellent B&W apps out there) while trying to make the gamut of effects as a result of adjusting exposure, contrast etc as dial-innable (if that’s a word) as possible.

I appreciate your comments, as a fellow pro-photographer, and more so for your passion and thought on how this app should be. I hope in time, some of the changes will win back some favour with you.

Cheers Jim

SebAnt333 ,

My fave app to convert to B&W

I loved how the filters let you emphasize different parts of a photo by using color channels.

I am not too keen on the new 35mm camera style interface, wish there was an option to toggle back to the old interface.

Developer Response ,

Thanks Seb... I may start to extend the editing functionality to have fine tuning - the one touch-ness of the 35mm style allowed for a combination of preset edits and contrast/exposure tweaks to be more easily accessed. Really pleased to hear that you find Simply B&W useful!

App Privacy

The developer, James Moore, has not provided details about its privacy practices and handling of data to Apple. For more information, see the developer’s privacy policy.

No Details Provided

The developer will be required to provide privacy details when they submit their next app update.


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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