Your wellness journey starts here! Start TODAY now has a free option, making it easier to start your wellness journey. Join our community and get 1 Community Challenge, 1 Expert Meal Plan, and Daily Motivation at no cost. Want more? Upgrade to Start TODAY Premium to unlock unlimited workouts and challenges, all meal plans and recipes, live coaching calls, journaling, achievements, and more support to help you reach your wellness goals.
MEAL PLANS:
Take the stress out of mealtime with simple, delicious meal plans designed by our expert dietitians including Joy Bauer, RDN. Free users get access to 1 Expert Meal Plan to help make healthy eating easier. Upgrade to Premium to unlock all meal plans and recipes, with approachable ideas, helpful cooking tips, and expert guidance to support your goals.
FITNESS CHALLENGES:
Get moving and stay motivated with fitness challenges designed to meet you where you are! Free users can join 1 Community Challenge and build healthy habits alongside the Start TODAY community. Upgrade to Premium for unlimited workouts and challenges, from walking and dance cardio to Pilates and strength training.
JOURNALING:
Premium members can access thoughtful daily prompts curated by our expert team. Journaling in the Start TODAY app makes it easy to reflect, set intentions, and find motivation in everyday moments. It’s a simple practice designed to help you stay grounded, celebrate your progress, and keep moving forward—one small win at a time.
LIVE COACHING:
Premium members get access to live coaching calls twice a month with our nutrition and fitness experts. Ask your questions in real time, get practical tips and strategies to support your wellness goals, and connect with experts and the Start TODAY community along the way.
ACHIEVEMENTS:
Premium members can celebrate their progress with achievements throughout their wellness journey. Earn badges for completing workouts, building healthy habits, and showing up consistently. Track your progress, build new streaks, and celebrate your wins—because every step forward deserves recognition.
MOTIVATION:
Everyone can use a little boost! Free users get Daily Motivation with encouragement and inspiration to help you stay focused on your wellness journey. Get the support you need to keep showing up, taking small steps, and building healthier habits with Start TODAY. You’re not alone—we’re in this together!
Subscription Information:
Subscriptions can be billed monthly (at $9.99/month) or annually (at $65.99/year). Taxes may apply. All new users can enjoy a 7-day free trial regardless of subscription type. After your free trial ends, you will automatically be charged the price displayed at your point of purchase or any updated subscription price. Your subscription will renew and you will be charged automatically each month for monthly subscriptions or each year for annual subscriptions unless you cancel before you are charged. Offer is subject to change. You can cancel your subscription anytime. Subscriptions purchased through the App Store are subject to the App Store’s cancellation policies and procedures. For more information, please visit: http://help.today.com/start-today
Customer Support:
We want to hear from you! Contact start@today.com with any questions or feedback, or visit: http://help.today.com/start-today
Additional Information:
Please note that use of the Start TODAY app is limited to the United States and its territories
Video is accessible via 3G, 4G, LTE and Wi-Fi networks – data charges may apply
Privacy Policy: https://www.nbcuniversal.com/privacy?brandA=TODAY&intake=Start_TODAY_App
Your Privacy Choices: https://www.nbcuniversal.com/privacy/notrtoo?brandA=TODAY&intake=Start_TODAY_App
CA Notice: https://www.nbcuniversal.com/privacy/california-consumer-privacy-act?intake=Start_TODAY_App
Would be nice if Start Today added a little production value & atmosphere to the workouts. It’s so bland & boring watching the instructors - at least put a couple of plants in the background, palm trees or something, so the setting doesn’t look & feel so sterile. Visuals really add to the motivation of tuning in on a day-to-day basis. Stopped using after trying a few of days cause the workouts were sort of depressing to look at and join in on. Food recipes seemed a little boring, too. Sorry, love the segments they actually put out on the Today Show, but the fun energy doesn’t quite translate to the app.
As a long time exerciser/walker, I love this app!
Skinnyfat56
I have been an avid walker for years, incorporating yoga, biking, strength training into my routine. This app was a game changer!I look forward to seeing what the daily work out is and they are always enjoyable. I've been exposed to barre, dance and other workouts I have never tried. I have been skeptical of some things, like the core/cardio month; I was afraid there wouldn't be enough strength training, yet I could tell I was stronger, and my posture was improving. Natalie's diet tips are a game changer. I have added an egg and avocado toast to my daily oatmeal, and actually lost 2 pounds. It really do keep me from getting hungry later in the day. This is app is the best thing I have done for my health in a long time!
Not quite worth $10 a month
I can’tfindanavailablenickname
I enjoyed the workouts on this app very much (I’m not very interested in the meal plans).They are definitely suited to my age and level. However, I did try to reach out to customer service at one point with a question and never received a response. Also, the picture size is definitely suited more to phones than larger devices like an iPad, which is what I prefer to use. At this point, I’m not continuing with the app but may return at some point.
Developer Response
Thank you for your feedback! You can reach our Customer Care team by emailing start@today.com.
Hard to find workout or recipes
Sea2021st
I wanted to be able to find a workout I saw on the show or a recipe but they are not on the app even though the link in the start today email sends you to the app. Definitely a money making app that is not user friendly. I won’t renew.
Bug fixes and performance improvements
Version 3.2.0
The developer, NBC News Digital, LLC, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .
Data Linked to You
The following data may be collected and linked to your identity:
Health & Fitness
Contact Info
Identifiers
Usage Data
Diagnostics
Privacy practices may vary, for example, based on the features you use or your age. Learn More
Accessibility
The developer has not yet indicated which accessibility features this app supports. Learn More
