ThinkUp-Daily Affirmations app 4+

Motivation & Positive Thoughts

Precise Wellness LLC

Designed for iPhone

    • 4.7 • 7.1K Ratings
    • Free
    • Offers In-App Purchases


What stops you from achieving goals or becoming who you want to be?
Build your self-improvement program to develop the motivation and the positive mindset you need to succeed, using positive affirmations in the most effective way.

Our mindset and thoughts enormously impact self-esteem, health, prosperity, and happiness. Positive affirmations and self-talk are simple and proven techniques recommended by therapists, life coaches, and personal development gurus to make our minds work for us.

Select affirmations from an expert-approved list or use them as inspiration and create your own.

Record in the voice your brain truly trusts and understands, your own.
Add an image that inspires you.

Inspiring music makes your affirmations meditation enjoyable and relaxing.

Develop new, positive thoughts and reduce negative self-talk.

Manifest your dreams into reality.

Motivation, Self-Esteem, Overcome Depression, Self-Talk to deal with Anxiety, New Career, Relationships, Stress Relief, Achieve Goals, Pray with Joel Osteen, Miracle Morning with Hal Elrod, Mental Toughness, Fitness Motivation, and affirmations by top personal development experts and coaches.

Connect ThinkUp to the Apple Health app and track the duration of your daily practice through the Mindful Minutes metric. You can also track the number of positive thoughts/affirmations you've listened to during your daily practices. Tracking this metric is important, as it trains your brain to focus on positive thoughts throughout the day when you don't practice actively.

Our mind is the key to a good, happy, and prosperous life.
A wellness app that speaks to you... Literally.

- Select at least 15 affirmations
- While recording your affirmations, mean it!
- Play your affirmations in a loop for 5 minutes, at least once a day before going to sleep. Morning practice is recommended as well for daily motivation
- Listen to the same set of affirmations for at least 21 days. Repetition makes all the difference!
- Use headphones

The free version allows you to build a short version of the program; record up to three affirmations and use one default background music. You may change the affirmations any time and record again

When you purchase one of the two available premium membership plans, you get unlimited access to all the premium features for a period stated in the plan details. The features are: add and record an unlimited number of affirmations, the per affirmation recording is longer, change background music, set an auto-stop timer, control volume.

1. MONTHLY: $7.99 billed every month
2. ANNUAL: 60% OFF $39.99 billed annually ($3.33/month)
3. FOR-LIFE: $99.99 billed once

These prices are for US customers. Pricing in other countries may vary.

Subscriptions automatically renew unless auto-renew is turned off at least 24-hours before the end of the current period. iTunes Account will be charged for renewal within 24-hours prior to the end of the current period, and identify the cost of the renewal. Subscriptions may be managed by the user and auto-renewal may be turned off by going to the user's iTunes Account Settings after purchase. Any unused portion of a free trial period, if offered, will be forfeited when the user purchases a subscription to ThinkUp.

In-app purchase is NOT shareable with Family Sharing



IG: @thinkupapp
Think UP!

What’s New

Version 1.18.4

Dear ThinkUp community,
You can now view the affirmation text while listening to your recorded affirmations.
In addition, we fixed the following bug: each time you complete your practice, you will see an updated Stats widget.
If you're not interested in seeing this screen after each practice, please update your preferences in the More->Stats (Build a Habit) screen.
Send us an email to with ideas and new feature requests for what we should develop next.
Irit & Jenny, ThinkUp Team

Ratings and Reviews

4.7 out of 5
7.1K Ratings

7.1K Ratings

grad student entrepreneur ,


I began soul searching and read several self help books that helped me identify my weaknesses and problem areas. Since I'm entering a challenging period of my life, I'm demanding more from myself than I ever had before. I selected a few of the avail aspirations, but mostly made my own.

The first time I fell asleep to my customized aspiration soundtrack, I was really impressed. I woke up feeling positive and happy. Now I use this app daily when I have to do a lot of reading and writing. I should probably mention I have ADHD, so this app really helps give me the white noise and drowned out environmental distraction. When I'm working (reading and writing papers), I play this app at the same time as another one called Forest. If you have similar work demands and/or ADHD interference, I highly recommend pairing these two together. The other app tracks work time and converts it into social impact (it will plant real trees with your accumulated points). Anyway, I've recommended ThinkUp to 3 of my closest friends and I use it every day. Everyone has inner obstacles to overcome and everyone wants to achieve their own definitions of success. Find what works and stick to it. Make it happen!

Scared & Disappointed ,

I’m back at it again

I really liked this app when I first used it. I think it was in 2018.I recommended it to all my friends and family. I thought it was great! And I’m in a sales business, so I told a lot of my sales friends about this affirmation app!! I used it for a while and I really did see improvement in things that I thought I would never be able to get over. For example, one of my affirmations was about my energy level. I guess saying that I was full of energy, helped me to be full of energy. Anyway, I think Covid hit and I stopped using it. Sadly, when I got back to using it, the price seems to have changed and my original affirmations disappeared or were restricted, because I didn’t supposedly have premium. However, I could’ve sworn I paid for life membership premium. The only thing that I would’ve liked is to be able to find my subscription in the app. That’s the problem now I’m getting an error message when I go to even look at the premium deal. I really don’t want to delete the app off my phone and re-download it, the App Store says it doesn’t have any updates for me. I’m afraid to lose my affirmations permanently. Please help!

Developer Response ,

Hello and thank you for the detailed feedback! We will gladly help you restore your purchase.
Please open the Premium screen and tap Restore My Purchase, it will most probably resolve the problem.
Please reach out to our customer service on and we will help!

Whatever Rebecca ,

Be patient with this

A lot of my affirmations didn’t start manifesting for several months, most of them not for 8+ months. So I could have easily given up on this app, but somehow I knew things were changing on a subliminal level and that my outer world would eventually catch up. And it did in “miraculous” ways. Example, one of my affirmations was about how clean and tidy I am (cue laughter from anyone who knows me and my huge struggle with clutter and disorganization). After several months of daily affirmations I felt like I was just “magically” having an easier time keeping my home and office tidy, something that has been a lifelong struggle for me. Now you could say that this wasn’t magic, it was my increased awareness that brought about me coming up with new sustainable systems that actually worked for me. But the magical part was how natural and relatively easy these changes felt, though they had previously been a constant source of doubt and struggle. Too many other examples to cite here. It also helped with my relationship with self and others.


Access Premium Settings, Music, Affirmations
Free Trial

App Privacy

The developer, Precise Wellness LLC, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Not Linked to You

The following data may be collected but it is not linked to your identity:

  • Health & Fitness
  • Purchases
  • Contact Info
  • User Content
  • Identifiers
  • Usage Data
  • Diagnostics

Privacy practices may vary, for example, based on the features you use or your age. Learn More

More By This Developer

You Might Also Like

Mantra - Daily Affirmations
Health & Fitness
#Mindful - Positive Motivation
Health & Fitness
Goodmind - Daily Affirmations
Health & Fitness
Motivate: Daily Motivation
Health & Fitness
Gratitude - Journal Prompts
Health & Fitness
Affirm It Original
Health & Fitness