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Utiful is a simple, common-sense solution to photo chaos. It's the #1 photo sorter for neat freaks and the #1 photo organizing app in productivity. Use it to move photos out of the camera roll and sort them by category in separate folders. This way, your pictures are easy to find and your camera roll is tidy. It's easy, fast and reliable.

Unlike the standard Photos app, the Utiful app allows you to move (not just copy!) photos out of the camera roll and sort them by category in separate folders. This way, Utiful enables you to organize the photos that don’t really belong to your camera roll in a separate folder structure of your own and keep everything under control.​

+ Lets you move (not just copy!) photos to folders
+ Works also straight from the standard Photos app
+ Lets you sync your folders to all your iOS devices
+ On the App Store since 2015, featured by Apple
+ Has a Customer Service team that answers all requests fast

1. Open Utiful, tap "Add Photos", select photos from the camera roll and tap "Move".
2. Or, while in the Photos app, select photos, tap Share and choose "Save to Utiful".

+ NEAK FREAKS use it to clean up their camera roll and keep everything in organized folders and subfolders in Utiful.
+ SELF-EMPLOYED organize in Utiful their business and work related photos separately from their personal photos.
​+ BUSY, ORGANIZED people keep in Utiful their reference pictures like bills, recipes, product labels, screenshots etc.
​+ CREATIVE people save in Utiful photos of their creations, art, products, idea collections, scrapbooking kits etc.
+ PRIVACY AWARE people move to Utiful their private photos that shouldn't pop up in their standard Photos app.​

+ Move photos from the camera roll to Utiful folders
+ File to Utiful folders straight from the Photos app
+ Create subfolders to organize by subcategory
+ Find the folder you need fast with folder search
+ Take & file photos in 1 step with the folder camera
+ Sync your Utiful folders to all your iOS devices
+ Protect your Utiful folders with a passcode lock
+ Slideshow

+ All photo, video, GIF, and RAW formats supported
+ Original image quality & metadata are preserved

+ Share pictures directly to your Instagram Story
+ Share to Facebook, Instagram & any other app
+ Access Utiful from Messages, Mail, WhatsApp

+ Integrated in your iCloud & iTunes device backups
+ Online-backup option with the Utiful Cloud Library

+ Import further photo folders from your computer
+ Export your folder structure to your computer
+ Import and export folders from/to cloud storages (e.g. Dropbox, OneDrive, MyCloud etc.) and external hard drives (SanDisk etc.)
+ Export folders wirelessly via AirDrop

+ Dark mode support
+ Drag and Drop support for iPad
+ VoiceOver support for blind and low vision users

Access all support options with the Settings button:
+ Direct contact to the Customer Service team
+ Tutorial Videos
+ User's Manual
+ Ask questions in the Utiful Users Group

If you are a first-time subscriber, you get a free trial period, which will automatically renew to a paid annual subscription at the end of the free trial period unless you cancel your subscription or turn off auto-renew in your Apple ID Account Settings. You can turn off auto-renew at least 24 hours before your billing period ends. Your account will be charged for renewal within 24 hours prior to the end of the current period. You can manage and cancel subscriptions in your Apple ID Account Settings.

Terms of Use:
Privacy Policy:

What’s New

Version 6.11.3

+ Instagram Story: You can now share pictures from Utiful directly to your Instagram Story! Simply open a picture, tap Share and choose “Instagram Story”.

Ratings and Reviews

3.2 out of 5
244 Ratings

244 Ratings

Slider13579 ,

Good but not great

First off, the app appears to work as advertised. I have been able to remove my photos from the camera roll, creat folders, move photos to said folders, and organize the thousand or so photos I have kept on my phone. ( I only keep photos I tend to share or show people)
I can now easily locate a specific photo I want to share and I don’t have to wonder if I didn’t add something to a folder and it’s hiding in my camera roll.

Although this app does what I wanted to, it’s simple and not pretty. I think for $10 the dev needs to add more features, ability to change folder images, add passwords to individual folders not just the whole app, make basic or even advanced editing at least be able to turn photos to orient properly. A better folder management system that lets you move files into groups would be nice too. Unless I missed it, I had to creat new groups, new folders, move pictures, delete old folder. Long way around it seemed

Overall happy with the app 4 star due to the lack of advanced features I believe a $10 app should have.

Developer Response ,

Dear Slider13579, thank you so much for this valuable feedback, for the app review and the rating! To your feature suggestions: 1) Change folder images: We assume that you have already found out you can set folder labels (press and hold on a folder > Set emoji label). On our backlog we have already one more feature request, to allow the user to choose a photo as folder cover image. 2) Passcode on folder-level: Already on our backlog. 3) Editing functionality: Already on our backlog. 4) Moving folders to a folder group: This is already possible: On the Folders screen, tap "Organize". Now press and hold on a folder until it gets a bit larger, then drag it onto a group until it gets a bit larger too and drop it into the group. You can also reach us anytime through Settings > Feedback. Looking forward to delivering you a better and better product, The Utiful Support Team

rh6194 ,

What a great idea!!!

Ever use your phones camera to capture images of things that weren’t really “PHOTOS”? Classroom or meeting whiteboards? Info from posters or other ads? A quick shot of a business card? Or maybe it’s the name and number of a potential new “date” jotted down on a cocktail napkin? (Yeah...I’ve been there too - don’t judge!) You name it. Our phone cameras are great tools for capturing information quickly and accurately. But who wants all that STUFF in your camera roll with all of your pictures? Maybe it’s the photographer in me, but that really drove me crazy. Not anymore though. Utiful is a really cool app that lets me store and organize these images in a folder structure that I create so they are easily located when I need to refer to them....but they are OUT OF MY CAMERA ROLL when I want to view my photo library!!! Two problems are immediately solved - the images are organized and easy to locate AND, my camera roll is once again a place for my photographs - not all the other STUFF I may shoot. It works great on iPad and iPhone. Seamlessly backs up and syncs in the cloud! I’m not one to write a lot of reviews, but I stumbled over this almost by accident one day while searching for something else in the App Store. I’d never heard of it - and likely you haven’t either. But it works extremely well and I could not be happier that I found it! I simply can not recommend this fantastic little app strongly enough! A true “diamond in the rough”!

Developer Response ,

Dear rh6194, thank you SO MUCH for this AWESOME feedback! You got standing ovations from our team!! It is feedback like yours that motivates us the most to keep up the good work and try harder! If you happen to have any improvement suggestions, please don't hesitate to share them with us anytime through Settings > Feedback -- we're here for you and our backlog is driven by user feedback! Kind regards, The Utiful Support Team

DianaKFW ,

Perfect For Me!

I have been using this app for well over a year, maybe longer. It has stored thousands of photos for me and created hundreds of folders. It keeps them organized exactly the way that I want them to be organized. I didn’t want this app to do anything but organize my photos. And it has done exactly that! It has capabilities of moving photos or copying them to other apps and/or back to your iPhone photo app. Yes there has been a few bugs over the time that I have used this app, but none that will keep me from using it. The app maker has corrected the bugs as needed. The other feature that I like about this app is that it clears out your iPhone photo app if that’s what you want. It gives you the option to delete the photos from the iPhone photo app or keep them there. It has helped me organize photos that I thought I would never be able to organize. And as with any app none of them are perfect but this one’s just about as close to being perfect for me as possible!

Developer Response ,

Dear DianaKFW, many many thanks for your awesome feedback and for the 5-stars rating! As you say, the app is not yet perfect but we keep improving it day after day! We believe that photo organization can be easy and we want to make this possible for our users! If you happen to have improvement suggestions, do not hesitate to share them with us through Settings - Feedback, we'll be glad to take them onto our backlog! Kind regards, The Utiful Support Team

App Privacy

The developer, Pavel Atanassov, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Not Linked to You

The following data may be collected but it is not linked to your identity:

  • Purchases
  • Location
  • Identifiers
  • Usage Data
  • Diagnostics

Privacy practices may vary, for example, based on the features you use or your age. Learn More


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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