Utiful is the #1 photo sorter for busy people and neat freaks. It lets you move photos out of the camera roll and sort them into a folder structure of your own.

Why make things hard, when they can be so easy? Utiful lets you move (not just copy!) photos from the camera roll into a folder structure of your own, so that your pictures are neatly organized and easy to find, and your camera roll is clean and tidy. It's simple and fast, backs up safely and lets you sync to all your iOS devices.

Busy people use their camera phones a lot and keep tons of photos of different types. With Utiful, you can clearly separate the different categories of pictures you keep, so you can find things quickly when you need them, enjoy a tidy camera roll and keep everything under control.

Think of it: The iPhone enabled us to keep not only personal photos like holiday snaps but also non-personal pictures for reference like bills, recipes, books to buy, screenshots etc. etc. Freelancers and small business owners keep also pictures they need for their work. However, all these images get saved in the same place and your camera roll becomes a cluttered mess. Not anymore! Utiful lets you categorize and separate your work pictures from your family photographs, your home remodelling project from your holiday snapshots, and also keep your private pics really private, away from the camera roll and from prying eyes.

You can also easily export all your Utiful folders and subfolders to your computer and seamlessly sync them between your iPhone and iPad! Plus, you get a world-class customer support!

It's easy as a charm! Utiful enables you to easily create a folder and move to it photos and videos from the camera roll so you can then delete them from the camera roll but keep them in the new folder. And, Utiful is the only photo organizer that allows you to do this also straight from the standard Photos app! A must-have! Manage your work, hobby, and private pictures in Utiful to clean up the camera roll and get your memories clutter-free. Sort pictures into Utiful folders to find things quickly when you need them and put an end to the endless scrolling through a messy camera roll.

+ Move photos from the camera roll to Utiful folders
+ File to Utiful folders straight from the Photos app
+ Organize photos into folders and subfolders
+ Sync your Utiful folders to all your iOS devices
+ Import/export folders from/to your computer
+ Protect your Utiful folders with a passcode lock

+ Slideshow
+ Dark mode support
+ Share pictures directly to your Instagram Story
+ Export Utiful folders to your Dropbox account
+ Export photos and videos to SanDisk drives
+ Export folders via AirDrop to other Apple devices
+ Drag and Drop support for iPad
+ VoiceOver support for blind and low vision users

+ Integrated in your iCloud and iTunes backups
+ Online-backup option with the Utiful Cloud Library

+ All photo, video, GIF, and RAW formats supported
+ Original image quality & metadata are preserved

+ Share to Facebook, Instagram & any other app
+ Access Utiful from Messages, Mail, WhatsApp

+ Direct contact to the Customer Support Centre
+ Tutorial Videos
+ User's Manual
+ Access to the Utiful Users Group

If you are a first time subscriber, you get a free trial period, which will automatically renew to a paid annual subscription at the end of the free trial period unless you cancel your subscription or turn off auto-renew in your Apple ID Account Settings. You can turn off auto-renew at least 24 hours before your billing period ends. Your account will be charged for renewal within 24 hours prior to the end of the current period. You can manage and cancel subscriptions in your Apple ID Account Settings.

Terms of Use:
Privacy Policy:

What’s New

Version 6.9.3

+ Minor bugfixes

Ratings and Reviews

3.3 out of 5
215 Ratings

215 Ratings

mkkm2019 ,

This app has been terrific, but the latest update...

The file names are way too long, can we cut short the file name especially removing “UTIFUL_” from the beginning? I think we had something like 12 characters long before (which was already a bit long), to currently’s approximately wopping 24 charaters long! Is that necessary?

It is actually a problem coz if we do backup computer files, some cannot backup such long files names. We will have to spend a lot of time to rename the files which defeat the purpose of this app.

This app has been terrific! but if this is not resolve, i will have to give up on this app, and i m sure lots of users would encounter the same problem sooner or later.

Developer Response ,

Dear mkkm2019, thank you for the 4-stars rating and your feedback! As we also wrote back to your request over our support email address, we agree with you! We will remove the prefix "UTIFUL_" in version 6.0.0 of the app, which we expect to publish on the App Store by the end of this month. Kind regards, The Utiful Support Team

rh6194 ,

What a great idea!!!

Ever use your phones camera to capture images of things that weren’t really “PHOTOS”? Classroom or meeting whiteboards? Info from posters or other ads? A quick shot of a business card? Or maybe it’s the name and number of a potential new “date” jotted down on a cocktail napkin? (Yeah...I’ve been there too - don’t judge!) You name it. Our phone cameras are great tools for capturing information quickly and accurately. But who wants all that STUFF in your camera roll with all of your pictures? Maybe it’s the photographer in me, but that really drove me crazy. Not anymore though. Utiful is a really cool app that lets me store and organize these images in a folder structure that I create so they are easily located when I need to refer to them....but they are OUT OF MY CAMERA ROLL when I want to view my photo library!!! Two problems are immediately solved - the images are organized and easy to locate AND, my camera roll is once again a place for my photographs - not all the other STUFF I may shoot. It works great on iPad and iPhone. Seamlessly backs up and syncs in the cloud! I’m not one to write a lot of reviews, but I stumbled over this almost by accident one day while searching for something else in the App Store. I’d never heard of it - and likely you haven’t either. But it works extremely well and I could not be happier that I found it! I simply can not recommend this fantastic little app strongly enough! A true “diamond in the rough”!

Developer Response ,

Dear rh6194, thank you SO MUCH for this AWESOME feedback! You got standing ovations from our team!! It is feedback like yours that motivates us the most to keep up the good work and try harder! If you happen to have any improvement suggestions, please don't hesitate to share them with us anytime through Settings > Feedback -- we're here for you and our backlog is driven by user feedback! Kind regards, The Utiful Support Team

DianaKFW ,

Perfect For Me!

I have been using this app for well over a year, maybe longer. It has stored thousands of photos for me and created hundreds of folders. It keeps them organized exactly the way that I want them to be organized. I didn’t want this app to do anything but organize my photos. And it has done exactly that! It has capabilities of moving photos or copying them to other apps and/or back to your iPhone photo app. Yes there has been a few bugs over the time that I have used this app, but none that will keep me from using it. The app maker has corrected the bugs as needed. The other feature that I like about this app is that it clears out your iPhone photo app if that’s what you want. It gives you the option to delete the photos from the iPhone photo app or keep them there. It has helped me organize photos that I thought I would never be able to organize. And as with any app none of them are perfect but this one’s just about as close to being perfect for me as possible!

Developer Response ,

Dear DianaKFW, many many thanks for your awesome feedback and for the 5-stars rating! As you say, the app is not yet perfect but we keep improving it day after day! We believe that photo organization can be easy and we want to make this possible for our users! If you happen to have improvement suggestions, do not hesitate to share them with us through Settings - Feedback, we'll be glad to take them onto our backlog! Kind regards, The Utiful Support Team

App Privacy

The developer, Pavel Atanassov, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Not Linked to You

The following data may be collected but it is not linked to your identity:

  • Purchases
  • Location
  • Identifiers
  • Usage Data
  • Diagnostics

Privacy practices may vary, for example, based on the features you use or your age. Learn More


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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