Wipr blocks all ads, trackers, cryptocurrency miners, EU cookie and GDPR notices, and other annoyances, so you can focus on the content that matters to you while using Safari.
• Time, Data, and Battery Saver
Web pages load a lot faster with Wipr, and much less needs to be downloaded. Your battery will love this.
Wipr prevents countless trackers from invading your privacy. Wipr itself cannot, nor wants to, know what you do on the web.
By using a new technology called Content Blocking Extensions, Wipr can do its job without slowing down Safari at all.
Wipr's blocklist is updated twice a week to keep up with the ever-changing web.
No one can pay to unblock ads. There are no "acceptable ads". Wipr only answers to you.
You can set up Wipr in seconds, and it will update automatically in the background to block future annoyances. There is no configuration.
This app was built with love and patience. I hope you'll enjoy using it as much as I enjoyed designing and building it.
Wipr is also available for your iPhone or iPad, look for it in the App Store!
Enjoy a cleaner web!
Wipr includes an optional Tip Jar with monthly subscription options. Payment will be charged to your Apple ID account at the confirmation of purchase. Subscription automatically renews unless it is canceled at least 24 hours before the end of the current period. Your account will be charged for renewal within 24 hours prior to the end of the current period. You can manage and cancel your subscriptions by going to your account settings after purchase.
• The app will no longer say "update available" if it's about to fetch it automatically.
• Minor UI improvements.
Ratings and Reviews
Needs a whitelist capability
Wipr appeared to do well at blocking ads, but sometimes I need to whitelist sites to get them to work properly.
Wipr's official stance on this problem appears to be to provide them with the URL and they'll fix it, arguing that whitelisting will make it difficult for them to identify the problems and fix it for everyone.
I understand the sentiment, but it's cumbersome to have to pull up Safari preferences to disable all three plugins... then remember to turn them back on when I'm done with the site. After all of that, I can't be bothered to submit the URLs to the sites that cause me issues. #FirstWorldProblems
Developer Response ,
Hi! You can permanently disable Wipr on a website by selecting Settings for This Website from the Safari menu, and unchecking Enable content blockers.
Switched from uBlock Origin
I switched to this ad blocker after uBlock Origin hasn’t been updated in a while. I am pretty happy with the results especially compared to the 1Blocker version on Mac. Ads are getting blocked the same way as uBlock — as in I havent noticed anything that wasnt there before. The huge adavtanage is that this blocker uses Safari native content blocking so going back on a page causes it to refresh much less frequently than with uBlock. It still happens sometimes but on uBlock hitting the back button forced a refresh almost all the time. I think its worth the $2 price tag and support for the developer. Just FYI, to whitelist a page you have to right click the adress bar> settings for this website> and uncheck 'enable content blocker on this site.'
Best Content Blocker Yet
Works perfectly with Apple's content blocker system. People complain about no extra interface, but that is one of the best features. 1Blocker, for example, adds an extension for content blocking, and a Separate extension to add a button to whitelist sites. The thing is, that button has full access to every page you visit.
Personally, I prefer using the built in system so that no ad blocking comapny has full access to all sites and http content that passes through Safari.
As has been noted in several reviews, it is easy to reload a page without content blockers and/or whitelist a site. It's just built into the browser, so if you don't know how, blame Apple, not this developer.
With Family Sharing set up, up to six family members can use this app.