APP
OF THE
DAY
Rent the Runway (RTR)
Rent designer styles on repeat
Rent the Runway has been enhancing closets for more than a decade—what began as a way to rent high-end looks for weddings and galas has blossomed into a style source for every occasion. Rent individual pieces or snag a monthly subscription to spruce up your day-to-day wardrobe.
What we love: With your subscription, you can rent a set number of pieces—from designer clothes to luxe jewelry—each month. Shipping is seamless too. Pack everything up in the reusable garment bag, attach the prepaid label, and drop it in the mail. If you find something you love, you can buy it right in the app. (Because the clothes are previously worn, Rent the Runway offers a discount from five percent to 80 percent off retail prices.)
Quick tip: For every one-time rental, add a free backup size so you can get the right fit every time.
Meet the creator: In October 2021, Rent the Runway became the first company to go public with a female founder/CEO, COO, and CFO. Cofounder and CEO Jennifer Hyman says the secret to the app’s success is its 22 million reviews written by women, for women. “Finding styles that spark confidence is key,” she says. “It’s inspiring to see how our community members are so willing to help out their fellow renters with photos, styling advice, and fit tips.”