Let’s Do the Impossible

With your help, (RED) is making real headway in the fight against AIDS.

AIDS is the leading cause of death among women worldwide. It is also treatable. Since 2006, (RED) has partnered with companies to create products and experiences that fund the global fight to end AIDS.

Checking out with Apple Pay in the Apple Store app gives you one way to contribute. From December 1–7, Apple will donate $1 to (RED) for every Apple Pay transaction in our stores, online, and in the Apple Store app.

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But can a simple purchase make a meaningful difference?


Treatment for HIV exists, and it’s proven to be effective. One of (RED)’s earliest campaigns highlighted what has been referred to as the Lazarus effect: Two pills a day taken over the course of two months can bring severely ill HIV patients back to health. In sub-Saharan Africa, this lifesaving medication now costs as little as 20 cents a day.

We’re all doing the impossible, and we can do the impossible again.

It has also reduced transmission from mother to child. In 2000, 1,200 infants worldwide were born with HIV each day. By 2017, that number had fallen precipitously but is still heartbreaking: 500 HIV-positive infants born daily.

As daunting as those statistics may be, the progress is real.

“In the beginning, people thought it was impossible to get 22 million people on medication. Impossible,” says Deborah Dugan, CEO of (RED). But the efforts of everyone involved in fighting the AIDS pandemic have paid off, she adds. “We’re all doing the impossible, and we can do the impossible again.”

Although ending AIDS might seem like an unattainable goal, Dugan believes it’s only a matter of time before the disease is eradicated.

“With an infectious disease, there is a tipping point when you can get more people on medication than are contracting the disease,” Dugan says. “That is the beginning of the end. And you can actually see the end.”

To learn more about (RED) or to donate to the Global Fund, visit the link below.

Browse this year’s (PRODUCT)RED offerings in the Apple Store app or on

The following partners support (RED)’s fight to end AIDS.

    Bank of America Mobile Banking

    Secure & Easy Mobile Banking



    Order, pay, and earn Stars.






    Meditation and Sleep Stories


    VIZIO SmartCast Mobile™

    Remote Control & Streaming



    The Asean Super App


    World of Hyatt

    Hotels and Resorts