APP CULTURE

She’ll Help You Say “I Do”

Introducing the Bumble staffer who’ll officiate your wedding.

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Alex Williamson has been with Bumble since the beginning. Along with her sorority sister Whitney Wolfe Herd and two other women, Williamson helped launch the dating app in 2014 as a sexual-harassment-free zone.

The effusive brunette quickly became the brand’s Jill-of-all-trades, drawing on her film school degree to direct and style all the video content for Bumble. Though the app’s staff has grown exponentially to accommodate its 47 million users, Williamson has retained her hands-on approach as chief brand officer, doing everything from orchestrating proposals to…officiating weddings.

That’s right. If you meet and fall in love on Bumble, Williamson just might marry you.

Canadian Bumble user Olivia Canlas was the inaugural bride to use Williamson’s services. She made the first move on her now-husband, Lee Alexander, in April 2017. Her pickup line, delivered via messaging on Bumble: “Hey, how’s it going?”

Women not only make the first move—they have to do it fast. Otherwise their match disappears.

Hey, it worked. After discovering they lived two buildings down from each other, they met up for “something noncommittal—coffee and a stroll around the Vancouver seawall,” Canlas says.

Exactly 141 days later, the couple eloped. They wanted to let Bumble know they had found happily ever after, so they reached out to the dating app’s blog, the BeeHive, to share the good news.

Since none of Canlas’ and Alexander’s family or friends were at the elopement, they decided to invite them to what Canlas called a “casual little party” to celebrate the nuptials. Meanwhile, Canlas and Williamson were cooking up something bigger. “I thought it would be cool to have the reason we met be a presence,” Canlas says. “It escalated from there.”

A modest idea to serve Bumble-themed cookies evolved into Williamson writing the couple’s ceremony, getting ordained through the Universal Life Church, and flying to Vancouver for the event.

Alex Williamson will do (almost) anything for Bumble couples.

Despite not knowing anyone there, Williamson managed to blend right in. “She’s a natural mingler,” Canlas says. “Super-chatty. So there wasn’t too much suspicion.” When Alexander and Canlas stood up to thank everyone for coming, Williamson joined them and performed a surprise second wedding ceremony. “She pronounced us husband and wife! The guests congratulated us for pulling the wool over their eyes,” Canlas says.

Williamson has now received 200 requests for her services and intends to marry more couples in 2019.

If your own Bumble success story brings you to the altar and you’d like Williamson to officiate your wedding, get in touch through the app’s Feedback tab or Bumble.com/success. (The company can also be involved in ways that require less commitment, like setting up a Bumble-themed photo booth or providing a bouquet—to be caught, no doubt, by a lucky lady who will meet her life partner on the app.)

Williamson with the happy couple.

Williamson will interview the couples who make the shortlist to “help me understand what they love the most about one another, how they empower one another, and why the marriage will work,” she says.

As devoted as Williamson is, even she has her limits. “I was speaking to a woman who got married to a man she met on Bumble,” Williamson says. “And she said, ‘I haven’t told anybody this, but I’m pregnant.’”

Would Williamson be willing to see a Bumble relationship through to the maternity ward? Well, not quite. “I don’t think anyone wants me delivering their babies,” she says.

    Bumble - Dating & Meet People

    Match, Date & Make New Friends

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