APP STORE AWARDS

Cultural Impact Winner: Too Good To Go

Too Good To Go: End Food Waste

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More than just a source for delicious food, Too Good To Go saves you money—and helps the planet.

—App Store Editors

Walking out of your local bakery with a bag of croissants, bear claws, and bagels—what Too Good To Go calls a Surprise Bag—you might feel like you’re getting away with something.

After all, you did just scoop up a week’s worth of food for a fraction of the regular price.

Can’t wait to pick up a Surprise Bag? Check the “Pick up now” section for options that are ready now. The app’s Me tab shows you how much money and CO2e your spoils have saved.

But it’s also fair to feel a bit giddy, since all those treats would otherwise have gone to waste. Too Good To Go makes it easy to buy what goes unsold at independent and chain restaurants, markets, specialty stores, cafés, and more.

Each day, local purveyors post their Surprise Bags with a time window for pickup (usually toward closing). Then the fun begins.

Get ready to embrace the element of surprise—and in some areas, a little friendly competition. The most popular bags sell out fast, but one of the joys of the app is discovering new places. Too Good To Go introduced us to local restaurants we ended up loving, and made us more adventurous eaters.

An assortment of Middle Eastern sides. Keto meal-prep kits. A box of rainbow chard, Brussels sprouts, gorgeous carrots, and a squash we didn’t know the name of. Too Good To Go is all about abundance. Getting gifted more than we could eat, we were able to share with neighbors and those in need. And it was really fun to be the person who brings doughnuts for the whole office each week.

We also appreciated saving more than money. On the Me tab, you can track how much CO2e you’ve saved—and see how that translates into real-world equivalents, like cell phone charging and hot water usage.

Combating food waste while getting a great meal? That’s not too good to be true—it’s Too Good To Go.

Quick tip

The app fundraises for local charities supporting food security—find one in your city and donate by going to the “Support a local charity” section on the Discover tab.

Fun fact

Too Good To Go customers have rescued 200 million meals from being wasted since the app launched in 2016. It took the community six years to save the first 100 million meals, but only one-and-a-half years to save the next 100 million meals.

Meet the creator

Headquartered in Copenhagen, Denmark, Too Good To Go was founded in 2016. With 40 million users in 17 countries, the app prevents two full meals from going to waste every second.