AR RISING

Lego as You’ve Never Seen It Before

Lego Hidden Side is about building, and finding ghosts.

LEGO® HIDDEN SIDE™

Catch ghosts with LEGO in AR

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Lego Hidden Side, designed to work with special Lego sets, is hauntingly good fun. When you use the app and your iPhone or iPad to view your real-life block creations—a wrecked boat, a “ghost” lab, or any of the eight Hidden Side sets—a spooky world comes to life.

Fear not, though! With bit of ghost-hunting gameplay and mystery-solving, you’ll transform the paranormal to normal in no time.

These are the first Lego sets built specifically to work seamlessly with augmented reality (AR). The app uses your iPhone or iPad’s camera to quickly recognize what you’ve constructed, then superimposes an AR world around your Legos.

Kids play as the ghost-hunting characters Jack and Parker. A scientist known as J.B. guides them through the story and tasks them with simple instructions.

As kids interact with “points of possession” on the sets—by lining up shapes onscreen and occasionally moving, turning, and opening parts of the physical set—the digital gameplay unfolds.

You don’t need a Lego set to enjoy the all the app has to offer. The Ghost section shows you the fictional town of Newbury from a phantom’s perspective. Your goal, naturally, is to take possession of different locations by haunting them.

    LEGO® HIDDEN SIDE™

    Catch ghosts with LEGO in AR

    VIEW