MEET THE CREATIVE
Master of the Universe
A website-building app helped this young designer launch his brand.
Universe — Website Builder
The easiest way to make a site
Some fashion designers launch their brands with splashy shows or glitzy presentations. To launch his, Marcel Caughman turned to his iPhone 6 and Universe, a website-building app that afforded him the creativity he was looking for.
“I had a design and a brand, but I lacked the the right website layout to go along with my visuals,” says Caughman. “Universe was just a blank screen. It let me do what I wanted to do. There was a lot of trial and error, but it’s been really useful.”
Caughman named his brand Goth Sport, an ironic twist on the “sport” label spin-offs from major designers. Goth Sport, as the name suggests, required an unconventional, less regimented design, says Caughman. The website services he’d used before were heavily templated, but Universe let him design Goth Sport as he liked, which accounts for its modern, unstructured feel.
“I was just messing around on my phone one night, and Goth Sport just popped into my head,” he says. Using only his iPhone 6 and some connections in his then hometown of Tampa, Florida, he produced a few sweatshirts with the logo on the front and barbed wire on the sleeves and put them up for sale online. By the next morning, his inbox was full of orders.
Fans and customers would ask about Caughman’s staff and his production facility. “They were like, ‘When are y’all dropping this? When are y’all going to have a shop?’” Caughman was grateful for the feedback, but also couldn’t help smiling to himself. “I’m like, I’m just one person.”