MEET THE CREATIVE

Master of the Universe

A website-building app helped this young designer launch his brand.

Universe — Website Builder

The easiest way to make a site

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Some fashion designers launch their brands with splashy shows or glitzy presentations. To launch his, Marcel Caughman turned to his iPhone 6 and Universe, a website-building app that afforded him the creativity he was looking for.

To focus on launching his Goth Sport brand, Marcel Caughman moved back home to Newberry, a quiet, idyllic, and extremely humid town in central South Carolina.

“I had a design and a brand, but I lacked the the right website layout to go along with my visuals,” says Caughman. “Universe was just a blank screen. It let me do what I wanted to do. There was a lot of trial and error, but it’s been really useful.”

As its name suggests, Goth Sport draws inspiration from some pretty diverse sources.

Caughman named his brand Goth Sport, an ironic twist on the “sport” label spin-offs from major designers. Goth Sport, as the name suggests, required an unconventional, less regimented design, says Caughman. The website services he’d used before were heavily templated, but Universe let him design Goth Sport as he liked, which accounts for its modern, unstructured feel.

What better place to get inspiration for Goth Sport? Caughman says that like a lot of old towns in the South, Newberry is reasonably haunted.

“I was just messing around on my phone one night, and Goth Sport just popped into my head,” he says. Using only his iPhone 6 and some connections in his then hometown of Tampa, Florida, he produced a few sweatshirts with the logo on the front and barbed wire on the sleeves and put them up for sale online. By the next morning, his inbox was full of orders.

Caughman is back in Newberry with his friends Alexis Pepin, Terrence Harp, and Ocyrus Chaplin. “I’m in it for the long run, so that’s why I’m coming back here where it’s quiet,” he says. “I can just work.”

Fans and customers would ask about Caughman’s staff and his production facility. “They were like, ‘When are y’all dropping this? When are y’all going to have a shop?’” Caughman was grateful for the feedback, but also couldn’t help smiling to himself. “I’m like, I’m just one person.”

    Universe — Website Builder

    The easiest way to make a site

    VIEW