I tell everyone I know about this app. I tell my friends, my family, my boyfriend’s friends and family, and cashiers at liquor stores. I wanted to get more into accurately describing the wines I drank, and also to have a better predictor for what i will like rather than going by the liquor store’s listed wine ratings(which are just promotional anyway). I tried going by basic principles of what regions usually make good specific types of wine, and that was an epic fail. I tried one expensive bottle in an attempt to ~culture~ myself that ended up tasting like someone drank half of it and filled it back up with water so no one would know. So not very appealing. Moral of the story: i live by this app now. I try to rate most of the wines i drink to boost my ranking on it, but also to understand better what i do and don’t like in a wine. And I’m HOOKED on the new feature that gives you a percentage prediction for how much you’ll like a wine based on past input. And it even tells you when you need to decant a wine or let it breathe for a while before drinking it! There’s also cool little “classes” that give you information on new types of wine, and wine challenges to broaden how many Californian Cabernets or whatever you’ve tried. This app will change your drinking life. And it will make you feel fancy. I can’t believe it’s free.

Update to below original rating: I used to love this app but now the functionality of this app is completely useless and does not work at all. The app has been declining over the last year with pop ups and slow load times. As of the last month or two Scanning a label is now impossible!!! Sometimes I’m lucky and it just takes a solid 3 minutes to load however 98% of the time the scanned picture does not load at all. I believe they are not accommodating the free app anymore and trying to get folks to upgrade. I’ve contacted the app directly but no one has been able to help or give a solution to the problem after much back and forth. ************** I use the Vivino flavor/character scale to decide on all wines I buy. Now I know if hits on the scale the characteristics that I’m looking for then 99% of the time I will enjoy the wine without fail. I love reading about the wine and the regions too. This app has come a long way since I first downloaded it years ago... I was reintroduced to it last year and can’t live without it now.

Here’s my honest feedback about your app. I’ve been using it for about 6 years now. When I first started using Vivino, I loved it and would recommend it to all my wine friends and enthusiasts. Then you started putting in ads in the most annoying fashion. Your leadership and marketing team should be ashamed with your various implementation tactics. Of course, you’re going to alienate your users by taking features away and annoying them to death unless they move to the premium version. A better way would have been to entice people by the wonderful features your premium platform offers. Now I personally won’t move to your premium version just based on principle and won’t recommend your app to anyone. I just purchased a Le Cache 500 bottle wine cabinet and thought about switching to another app that I would have been happy to pay for. Instead I have adapted my usage to your free app and put up with the misguided changes you continue to make like not being able to edit the prior History notes. I don’t mind how the current ads are being done but I would never click on them to subscribe to a product via an ad. I’m disappointed that I can no longer recommend Vivino based on the poor choices of your ad implementation processes and changing features. Sad that the first review that pops up when you search the Vivino app is 2 years old because all the recent reviews are so poor. That should tell you a lot.