Magic Lasso now includes Apple TV ad blocking! Magic Lasso Adblock v5.1 also block ads and trackers on your Apple TV devices, letting you watch your favourite tv shows without interruptions while protecting your privacy from ad tracking. Apple TV Ad Blocking builds upon everything you already love about Magic Lasso: system-wide App Ad Blocking across all your iPhone and iPad apps, plus best-in-class Safari and YouTube ad blocking. Along with Apple TV Ad Blocking, Magic Lasso v5.0 delivered App Ad Blocking, so you can: - Block ads in your favourite apps – Whether you’re scrolling through social media, playing games, or reading the news, ads are blocked automatically — creating a cleaner, faster experience across your device. - Block ads in any browser – Magic Lasso still blocks ads natively in Safari. But now it also blocks them in Chrome, Firefox, Edge, and other browsers too — so you’re protected no matter what browser you use. - Stop hidden in-app trackers – Many apps secretly track your activity and sell your data to third parties. App Ad Blocking helps shut down these trackers before they load, giving you stronger privacy everywhere. - Speed up your internet – App Ad Blocking routes your traffic through a fast, private DNS, improving speed and reducing data leaks to your ISP. To block ads and trackers across all apps on your device, open the app, go to Rules > App Ad Blocking and tap “Enable…”. Then when prompted, tap “Enable App Ad Blocking” and tap “Allow” to give permission for network content filtering. That’s it! Ad and tracker blocking will now be active system-wide via the Magic Lasso Adblock VPN. If you ever want to turn off App Ad Blocking, just go back to Rules > App Ad Blocking in the app. v5.2 also: - Updates the Magic Lasso Adblock VPN to exclude additional local traffic from routing through the VPN, while resolving intermittent iMessage or FaceTime activation issues when App Ad Blocking is active - Adds Apple TV Ad Blocking information to the Rules tab - Simplified Performance Insights display; Insights are now displayed on the Overview tab without requiring individual site insights to first be performed - Handles Custom Rules with IP addresses better; these rules now may be edited and updated properly via Rules > Custom and in Safari via the Share sheet - Fixes issues with Subscription purchase handling, whereby the app may not always recognise a new subscription activation after a prior subscription expiration or refund - Fixes slowdown that may occur when the progress indicator is displayed during Rule updates and subscription activation

Magic Lasso is now also available for your Apple TV! Magic Lasso Adblock v5.1 includes Apple TV Ad Blocking that block ads and trackers on your Apple TV devices, letting you watch your favourite tv shows without interruptions while protecting your privacy from ad tracking. Apple TV Ad Blocking builds upon everything you already love about Magic Lasso: system-wide App Ad Blocking across all your iPhone and iPad apps, plus best-in-class Safari and YouTube ad blocking. Along with Apple TV Ad Blocking, Magic Lasso v5.0 delivered App Ad Blocking, so you can: - Block ads in your favourite apps – Whether you’re scrolling through social media, playing games, or reading the news, ads are blocked automatically — creating a cleaner, faster experience across your device. - Block ads in any browser – Magic Lasso still blocks ads natively in Safari. But now it also blocks them in Chrome, Firefox, Edge, and other browsers too — so you’re protected no matter what browser you use. - Stop hidden in-app trackers – Many apps secretly track your activity and sell your data to third parties. App Ad Blocking helps shut down these trackers before they load, giving you stronger privacy everywhere. - Speed up your internet – App Ad Blocking routes your traffic through a fast, private DNS, improving speed and reducing data leaks to your ISP. To block ads and trackers across all apps on your device, open the app, go to Rules > App Ad Blocking and tap “Enable…”. Then when prompted, tap “Enable App Ad Blocking” and tap “Allow” to give permission for network content filtering. That’s it! Ad and tracker blocking will now be active system-wide via the Magic Lasso Adblock VPN. If you ever want to turn off App Ad Blocking, just go back to Rules > App Ad Blocking in the app. Other recent changes include: - v5.0.4 – Resolved an issue where App Ad Blocking may automatically be disabled by the operating system. App Ad Blocking will now automatically start itself if disabled after app updates and device restarts. To ensure this fix works, after updating the app to v5.0.4, go to Rules > App Ad Blocking and toggle the feature on and off once to apply the new auto-restarting VPN configuration. - v5.0.3 – We introduced full support for iOS 26 and iPadOS 26, including an updated Liquid Glass app icon. - v5.0.2 – Custom Rules can now also be created for App Ad Blocking. To create a new Custom Rule, go to Rules > Custom > + and select "All Apps" to either Allow or Block specific URLs in apps. You can also see what has recently been blocked or allowed – to modify the App Ad Blocking behaviour – by tapping "Show Recents..." within the "On" field. - v5.0.1 – Performance Insights got a visual upgrade! You can now see a live graph of how many ads and trackers are being blocked every hour — split between Safari and App Ad Blocking. It’s a simple way to understand the positive impact of ad blocking across your browsing and app activity.

Magic Lasso is now also available for your Apple TV! Magic Lasso Adblock v5.1 includes Apple TV Ad Blocking that block ads and trackers on your Apple TV devices, letting you watch your favourite tv shows without interruptions while protecting your privacy from ad tracking. Apple TV Ad Blocking builds upon everything you already love about Magic Lasso: system-wide App Ad Blocking across all your iPhone and iPad apps, plus best-in-class Safari and YouTube ad blocking. Along with Apple TV Ad Blocking, Magic Lasso v5.0 delivered App Ad Blocking, so you can: - Block ads in your favourite apps – Whether you’re scrolling through social media, playing games, or reading the news, ads are blocked automatically — creating a cleaner, faster experience across your device. - Block ads in any browser – Magic Lasso still blocks ads natively in Safari. But now it also blocks them in Chrome, Firefox, Edge, and other browsers too — so you’re protected no matter what browser you use. - Stop hidden in-app trackers – Many apps secretly track your activity and sell your data to third parties. App Ad Blocking helps shut down these trackers before they load, giving you stronger privacy everywhere. - Speed up your internet – App Ad Blocking routes your traffic through a fast, private DNS, improving speed and reducing data leaks to your ISP. To block ads and trackers across all apps on your device, open the app, go to Rules > App Ad Blocking and tap “Enable…”. Then when prompted, tap “Enable App Ad Blocking” and tap “Allow” to give permission for network content filtering. That’s it! Ad and tracker blocking will now be active system-wide via the Magic Lasso Adblock VPN. If you ever want to turn off App Ad Blocking, just go back to Rules > App Ad Blocking in the app. Other recent changes include: - v5.0.4 – Resolved an issue where App Ad Blocking may automatically be disabled by the operating system. App Ad Blocking will now automatically start itself if disabled after app updates and device restarts. To ensure this fix works, after updating the app to v5.0.4, go to Rules > App Ad Blocking and toggle the feature on and off once to apply the new auto-restarting VPN configuration. - v5.0.3 – We introduced full support for iOS 26 and iPadOS 26, including an updated Liquid Glass app icon. - v5.0.2 – Custom Rules can now also be created for App Ad Blocking. To create a new Custom Rule, go to Rules > Custom > + and select "All Apps" to either Allow or Block specific URLs in apps. You can also see what has recently been blocked or allowed – to modify the App Ad Blocking behaviour – by tapping "Show Recents..." within the "On" field. - v5.0.1 – Performance Insights got a visual upgrade! You can now see a live graph of how many ads and trackers are being blocked every hour — split between Safari and App Ad Blocking. It’s a simple way to understand the positive impact of ad blocking across your browsing and app activity. App store "What's New" - tvOS The best ad blocker for your iPhone, iPad and Mac is now also available for your Apple TV! Magic Lasso Adblock v5.1 now lets you block ads and trackers on your Apple TV, enabling you to watch your favourite tv shows without interruptions while protecting your privacy from in-app ad tracking. The new Apple TV release of Magic Lasso builds upon our existing iPhone, iPad and Mac ad blocking apps, to now also work seamlessly on your Apple TV, extending protection to streaming video apps, games, and news apps. All ad blocking is done directly on your Apple TV, using a fast, efficient Swift-based architecture that follows our strict zero data collection policy.

Magic Lasso Adblock v5.0 now lets you block ads and trackers across all apps on your iPhone and iPad — not just in Safari. The new App Ad Blocking feature builds upon our powerful Safari and YouTube ad blocking, extending protection to News apps, Social media, Games and other browsers like Chrome and Firefox. With the new App Ad Blocking feature, you can: - Block ads in your favourite apps – Whether you’re scrolling through social media, playing games, or reading the news, ads are blocked automatically — creating a cleaner, faster experience across your device. - Block ads in any browser – Magic Lasso still blocks ads natively in Safari. But now it also blocks them in Chrome, Firefox, Edge, and other browsers too — so you’re protected no matter what browser you use. - Stop hidden in-app trackers – Many apps secretly track your activity and sell your data to third parties. App Ad Blocking helps shut down these trackers before they load, giving you stronger privacy everywhere. - Speed up your internet – App Ad Blocking routes your traffic through a fast, private DNS, improving speed and reducing data leaks to your ISP. To block ads and trackers across all apps on your device, open the app, go to Rules > App Ad Blocking and tap “Enable…”. Then when prompted, tap “Enable App Ad Blocking” and tap “Allow” to give permission for network content filtering. That’s it! Ad and tracker blocking will now be active system-wide via the Magic Lasso Adblock VPN. If you ever want to turn off App Ad Blocking, just go back to Rules > App Ad Blocking in the app. Other recent changes include: - v5.0.4 – Resolved an issue where App Ad Blocking may automatically be disabled by the operating system. App Ad Blocking will now automatically start itself if disabled after app updates and device restarts. To ensure this fix works, after updating the app to v5.0.4, go to Rules > App Ad Blocking and toggle the feature on and off once to apply the new auto-restarting VPN configuration. - v5.0.3 – We introduced full support for iOS 26 and iPadOS 26, including an updated Liquid Glass app icon. - v5.0.2 – Custom Rules can now also be created for App Ad Blocking. To create a new Custom Rule, go to Rules > Custom > + and select "All Apps" to either Allow or Block specific URLs in apps. You can also see what has recently been blocked or allowed – to modify the App Ad Blocking behaviour – by tapping "Show Recents..." within the "On" field. - v5.0.1 – Performance Insights got a visual upgrade! You can now see a live graph of how many ads and trackers are being blocked every hour — split between Safari and App Ad Blocking. It’s a simple way to understand the positive impact of ad blocking across your browsing and app activity.

Magic Lasso Adblock v5.0 now lets you block ads and trackers across all apps on your iPhone and iPad — not just in Safari. The new App Ad Blocking feature builds upon our powerful Safari and YouTube ad blocking, extending protection to News apps, Social media, Games and other browsers like Chrome and Firefox. With the new App Ad Blocking feature, you can: - Block ads in your favourite apps – Whether you’re scrolling through social media, playing games, or reading the news, ads are blocked automatically — creating a cleaner, faster experience across your device. - Block ads in any browser – Magic Lasso still blocks ads natively in Safari. But now it also blocks them in Chrome, Firefox, Edge, and other browsers too — so you’re protected no matter what browser you use. - Stop hidden in-app trackers – Many apps secretly track your activity and sell your data to third parties. App Ad Blocking helps shut down these trackers before they load, giving you stronger privacy everywhere. - Speed up your internet – App Ad Blocking routes your traffic through a fast, private DNS, improving speed and reducing data leaks to your ISP. To block ads and trackers across all apps on your device, open the app, go to Rules > App Ad Blocking and tap “Enable…”. Then when prompted, tap “Enable App Ad Blocking” and tap “Allow” to give permission for network content filtering. That’s it! Ad and tracker blocking will now be active system-wide via the Magic Lasso Adblock VPN. If you ever want to turn off App Ad Blocking, just go back to Rules > App Ad Blocking in the app. Custom Rules can also be created for App Ad Blocking. To create a new Custom Rule, go to Rules > Custom > + and select "All Apps" to either Allow or Block specific URLs in apps. You can also see what has recently been blocked or allowed – to modify the App Ad Blocking behaviour – by tapping "Show Recents..." within the "On" field. In v5.0.3 we've also introduced full support for iOS 26 and iPadOS 26, including an updated Liquid Glass app icon.

Magic Lasso Adblock v5.0 now lets you block ads and trackers across all apps on your iPhone and iPad — not just in Safari. The new App Ad Blocking feature builds upon our powerful Safari and YouTube ad blocking, extending protection to News apps, Social media, Games and other browsers like Chrome and Firefox. With the new App Ad Blocking feature, you can: - Block ads in your favourite apps – Whether you’re scrolling through social media, playing games, or reading the news, ads are blocked automatically — creating a cleaner, faster experience across your device. - Block ads in any browser – Magic Lasso still blocks ads natively in Safari. But now it also blocks them in Chrome, Firefox, Edge, and other browsers too — so you’re protected no matter what browser you use. - Stop hidden in-app trackers – Many apps secretly track your activity and sell your data to third parties. App Ad Blocking helps shut down these trackers before they load, giving you stronger privacy everywhere. - Speed up your internet – App Ad Blocking routes your traffic through a fast, private DNS, improving speed and reducing data leaks to your ISP. To block ads and trackers across all apps on your device, open the app, go to Rules > App Ad Blocking and tap “Enable…”. Then when prompted, tap “Enable App Ad Blocking” and tap “Allow” to give permission for network content filtering. That’s it! Ad and tracker blocking will now be active system-wide via the Magic Lasso Adblock VPN. If you ever want to turn off App Ad Blocking, just go back to Rules > App Ad Blocking in the app. Also: - In v5.0.2, Custom Rules can now also be created for App Ad Blocking. To create a new Custom Rule, go to Rules > Custom Rules > + and select "All Apps" to either Allow or Block specific URLs in apps. You can also see what has recently been blocked or allowed – to modify the App Ad Blocking behaviour – by tapping "Show Recents..." within the "On" field. - In v5.0.1, Performance Insights got a visual upgrade! You can now see a live graph of how many ads and trackers are being blocked every hour — split between Safari and App Ad Blocking. It’s a simple way to understand the positive impact of ad blocking across your browsing and app activity.

Magic Lasso Adblock v5.0 now lets you block ads and trackers across all apps on your iPhone and iPad — not just in Safari. The new App Ad Blocking feature builds upon our powerful Safari and YouTube ad blocking, extending protection to News apps, Social media, Games and other browsers like Chrome and Firefox. With the new App Ad Blocking feature, you can: - Block ads in your favourite apps – Whether you’re scrolling through social media, playing games, or reading the news, ads are blocked automatically — creating a cleaner, faster experience across your device. - Block ads in any browser – Magic Lasso still blocks ads natively in Safari. But now it also blocks them in Chrome, Firefox, Edge, and other browsers too — so you’re protected no matter what browser you use. - Stop hidden in-app trackers – Many apps secretly track your activity and sell your data to third parties. App Ad Blocking helps shut down these trackers before they load, giving you stronger privacy everywhere. - Speed up your internet – App Ad Blocking routes your traffic through a fast, private DNS, improving speed and reducing data leaks to your ISP. To block ads and trackers across all apps on your device, open the app, go to Rules > App Ad Blocking and tap “Enable…”. Then when prompted, tap “Enable App Ad Blocking” and tap “Allow” to give permission for network content filtering. That’s it! Ad and tracker blocking will now be active system-wide via the Magic Lasso Adblock VPN. If you ever want to turn off App Ad Blocking, just go back to Rules > App Ad Blocking in the app. Also in v5.0.1, Performance Insights got a visual upgrade! You can now see a live graph of how many ads and trackers are being blocked every hour — split between Safari and App Ad Blocking. It’s a simple way to understand the positive impact of ad blocking across your browsing and app activity.

Magic Lasso Adblock v5.0 now lets you block ads and trackers across all apps on your iPhone and iPad — not just in Safari. The new App Ad Blocking feature builds upon our powerful Safari and YouTube ad blocking, extending protection to News apps, Social media, Games and other browsers like Chrome and Firefox. With the new App Ad Blocking feature, you can: - Block ads in your favourite apps – Whether you’re scrolling through social media, playing games, or reading the news, ads are blocked automatically — creating a cleaner, faster experience across your device. - Block ads in any browser – Magic Lasso still blocks ads natively in Safari. But now it also blocks them in Chrome, Firefox, Edge, and other browsers too — so you’re protected no matter what browser you use. - Stop hidden in-app trackers – Many apps secretly track your activity and sell your data to third parties. App Ad Blocking helps shut down these trackers before they load, giving you stronger privacy everywhere. - Speed up your internet – App Ad Blocking routes your traffic through a fast, private DNS, improving speed and reducing data leaks to your ISP. To block ads and trackers across all apps on your device, open the app, go to Rules > App Ad Blocking and tap “Enable…”. Then when prompted, tap “Enable App Ad Blocking” and tap “Allow” to give permission for network content filtering. That’s it! Ad and tracker blocking will now be active system-wide via the Magic Lasso Adblock VPN. If you ever want to turn off App Ad Blocking, just go back to Rules > App Ad Blocking in the app.

v4.8 includes all the great new features from prior version 4 releases including our biggest ad blocking performance update ever, ad blocking for an additional 40 regions and languages, performance insights so you can see the difference ad blocking makes, family sharing support plus much more. After updating, open the Magic Lasso app to ensure you are updated to the most recent ad block rules. Magic Lasso Adblock version 4 includes these great new features: - Ad Blocking Performance - overhauled ad blocking coverage and improvements to existing ad blocking quality; including the ability to block ads on Adult Sites and more effective blocking of Anti-Ad Block warnings. - Regional Ad Blocking – block ads, trackers and annoyances across an additional 40 regions and languages. - Performance Insights – see the difference ad blocking makes and visualise ad blocking speed, energy efficiency and data savings for any site. You can use the Safari toolbar button to see the ad blocking speed increase, energy savings, carbon reduction, data savings and the number of ads and trackers prevented. And with Insights on the Overview screen of the Magic Lasso app, you can view the data and energy saved, along with the average speed increase and total number of ads blocked since you enabled Magic Lasso. - Tap to Block – Simply tap any element on a web page and watch it disappear from your view, ensuring it never disturbs your browsing again. And thanks to Tap to Block’s intelligence, any similar or repeating elements on the page, or across the whole site will also be removed. Adjustments are easy using the Expand or Contract buttons for refining your selection. Additionally, the Hide button provides an instant preview of the page without the selected elements visible. Advanced users seeking direct control can edit the resulting CSS to allow for precise selection and more sophisticated logic. - Custom Rules – Craft your own ad blocking rules to block media, cookies, and JavaScript. Custom Rules complement Magic Lasso’s built-in ad blocking rules to ensure a faster, cleaner, and more personalised browsing experience. Custom Rules can apply to specific pages, all pages from a given site, or all web pages. Better yet, these rules seamlessly sync across your devices via iCloud, ensuring consistent ad blocking across all Apple platforms. - Family Sharing - Share Magic Lasso with all your family member's devices. Family Sharing is included with Magic Lasso and there is no additional cost to use Family Sharing on the platform that you originally started using the app. - iOS 18 Support – including an updated App icon with Dark and Tinted variants.

v4.7 includes significant revisions and updates to the ad blocking rules in Magic Lasso Adblock. We've overhauled ad blocking coverage and improved existing ad blocking quality, ensuring that Magic Lasso continues to be the best way to block ads, trackers and annoyances in Safari on your iPhone, iPad and Mac. This update also brings new capabilities, including the ability to block ads on Adult Sites and more effective blocking of Anti-Ad Block warnings. After updating, open the Magic Lasso app to ensure you are updated to the most recent ad block rules. Magic Lasso Adblock version 4 also includes these great new features: - Regional Ad Blocking – block ads, trackers and annoyances across an additional 40 regions and languages. - Performance Insights – see the difference ad blocking makes and visualise ad blocking speed, energy efficiency and data savings for any site. You can use the Safari toolbar button to see the ad blocking speed increase, energy savings, carbon reduction, data savings and the number of ads and trackers prevented. And with Insights on the Overview screen of the Magic Lasso app, you can view the data and energy saved, along with the average speed increase and total number of ads blocked since you enabled Magic Lasso. - Tap to Block – Simply tap any element on a web page and watch it disappear from your view, ensuring it never disturbs your browsing again. And thanks to Tap to Block’s intelligence, any similar or repeating elements on the page, or across the whole site will also be removed. Adjustments are easy using the Expand or Contract buttons for refining your selection. Additionally, the Hide button provides an instant preview of the page without the selected elements visible. Advanced users seeking direct control can edit the resulting CSS to allow for precise selection and more sophisticated logic. - Custom Rules – Craft your own ad blocking rules to block media, cookies, and JavaScript. Custom Rules complement Magic Lasso’s built-in ad blocking rules to ensure a faster, cleaner, and more personalised browsing experience. Custom Rules can apply to specific pages, all pages from a given site, or all web pages. Better yet, these rules seamlessly sync across your devices via iCloud, ensuring consistent ad blocking across all Apple platforms. - Family Sharing - Share Magic Lasso with all your family member's devices. Family Sharing is included with Magic Lasso and there is no additional cost to use Family Sharing on the platform that you originally started using the app. - iOS 18 Support – including an updated App icon with Dark and Tinted variants.

v4.7 includes significant revisions and updates to the ad blocking rules in Magic Lasso Adblock. We've overhauled ad blocking coverage and improved existing ad blocking quality, ensuring that Magic Lasso continues to be the best way to block ads, trackers and annoyances in Safari on your iPhone, iPad and Mac. This update also brings new capabilities, including the ability to block ads on Adult Sites and more effective blocking of Anti-Ad Block warnings. After updating, open the Magic Lasso app to ensure you are updated to the most recent ad block rules. Magic Lasso Adblock version 4 also includes these great new features: - Regional Ad Blocking – block ads, trackers and annoyances across an additional 40 regions and languages. - Performance Insights – see the difference ad blocking makes and visualise ad blocking speed, energy efficiency and data savings for any site. You can use the Safari toolbar button to see the ad blocking speed increase, energy savings, carbon reduction, data savings and the number of ads and trackers prevented. And with Insights on the Overview screen of the Magic Lasso app, you can view the data and energy saved, along with the average speed increase and total number of ads blocked since you enabled Magic Lasso. - Tap to Block – Simply tap any element on a web page and watch it disappear from your view, ensuring it never disturbs your browsing again. And thanks to Tap to Block’s intelligence, any similar or repeating elements on the page, or across the whole site will also be removed. Adjustments are easy using the Expand or Contract buttons for refining your selection. Additionally, the Hide button provides an instant preview of the page without the selected elements visible. Advanced users seeking direct control can edit the resulting CSS to allow for precise selection and more sophisticated logic. - Custom Rules – Craft your own ad blocking rules to block media, cookies, and JavaScript. Custom Rules complement Magic Lasso’s built-in ad blocking rules to ensure a faster, cleaner, and more personalised browsing experience. Custom Rules can apply to specific pages, all pages from a given site, or all web pages. Better yet, these rules seamlessly sync across your devices via iCloud, ensuring consistent ad blocking across all Apple platforms. - Family Sharing - Share Magic Lasso with all your family member's devices. Family Sharing is included with Magic Lasso and there is no additional cost to use Family Sharing on the platform that you originally started using the app. - iOS 18 Support – including an updated App icon with Dark and Tinted variants.

v4.7 includes significant revisions and updates to the ad blocking rules in Magic Lasso Adblock. We've overhauled our Annoyances and Regional Ad Blocking rules to be more accurate and up to date, ensuring that Magic Lasso continues to be the best way to block ads, trackers and annoyances in Safari on your iPhone, iPad and Mac. After updating, open the Magic Lasso app to ensure you are updated to the most recent ad block rules. Magic Lasso Adblock version 4 also includes these great new features: - Regional Ad Blocking – block ads, trackers and annoyances across an additional 40 regions and languages. - Performance Insights – see the difference ad blocking makes and visualise ad blocking speed, energy efficiency and data savings for any site. You can use the Safari toolbar button to see the ad blocking speed increase, energy savings, carbon reduction, data savings and the number of ads and trackers prevented. And with Insights on the Overview screen of the Magic Lasso app, you can view the data and energy saved, along with the average speed increase and total number of ads blocked since you enabled Magic Lasso. - Tap to Block – Simply tap any element on a web page and watch it disappear from your view, ensuring it never disturbs your browsing again. And thanks to Tap to Block’s intelligence, any similar or repeating elements on the page, or across the whole site will also be removed. Adjustments are easy using the Expand or Contract buttons for refining your selection. Additionally, the Hide button provides an instant preview of the page without the selected elements visible. Advanced users seeking direct control can edit the resulting CSS to allow for precise selection and more sophisticated logic. - Custom Rules – Craft your own ad blocking rules to block media, cookies, and JavaScript. Custom Rules complement Magic Lasso’s built-in ad blocking rules to ensure a faster, cleaner, and more personalised browsing experience. Custom Rules can apply to specific pages, all pages from a given site, or all web pages. Better yet, these rules seamlessly sync across your devices via iCloud, ensuring consistent ad blocking across all Apple platforms. - Family Sharing - Share Magic Lasso with all your family member's devices. Family Sharing is included with Magic Lasso and there is no additional cost to use Family Sharing on the platform that you originally started using the app. - iOS 18 Support – including an updated App icon with Dark and Tinted variants.

v4.6 includes support for blocking of ads, trackers and annoyances across an additional 40 regions and languages. With the introduction of Regional Ad Blocking, we've more than tripled the number of ad blocking rules that are included in the app, ensuring it continues to be the best way to block ads, trackers and annoyances in Safari on your iPhone, iPad and Mac. Magic Lasso Adblock version 4 also includes these great new features: - Performance Insights – see the difference ad blocking makes and visualise ad blocking speed, energy efficiency and data savings for any site. You can use the Safari toolbar button to see the ad blocking speed increase, energy savings, carbon reduction, data savings and the number of ads and trackers prevented. And with Insights on the Overview screen of the Magic Lasso app, you can view the data and energy saved, along with the average speed increase and total number of ads blocked since you enabled Magic Lasso. - Tap to Block – Simply tap any element on a web page and watch it disappear from your view, ensuring it never disturbs your browsing again. And thanks to Tap to Block’s intelligence, any similar or repeating elements on the page, or across the whole site will also be removed. Adjustments are easy using the Expand or Contract buttons for refining your selection. Additionally, the Hide button provides an instant preview of the page without the selected elements visible. Advanced users seeking direct control can edit the resulting CSS to allow for precise selection and more sophisticated logic. - Custom Rules – Craft your own ad blocking rules to block media, cookies, and JavaScript. Custom Rules complement Magic Lasso’s built-in ad blocking rules to ensure a faster, cleaner, and more personalised browsing experience. Custom Rules can apply to specific pages, all pages from a given site, or all web pages. Better yet, these rules seamlessly sync across your devices via iCloud, ensuring consistent ad blocking across all Apple platforms. - Family Sharing - Share Magic Lasso with all your family member's devices. Family Sharing is included with Magic Lasso and there is no additional cost to use Family Sharing on the platform that you originally started using the app. Included in v4.6 is full support for iOS 18 including an updated App icon with Dark and Tinted variants. After updating, open the app to ensure you are using the most recent ad block rules.

v4.6 includes support for blocking of ads, trackers and annoyances across an additional 40 regions and languages. With the introduction of Regional Ad Blocking, we've more than tripled the number of ad blocking rules that are included in the app, ensuring it continues to be the best way to block ads, trackers and annoyances in Safari on your iPhone, iPad and Mac. Magic Lasso Adblock version 4 also includes these great new features: - Performance Insights – see the difference ad blocking makes and visualise ad blocking speed, energy efficiency and data savings for any site. You can use the Safari toolbar button to see the ad blocking speed increase, energy savings, carbon reduction, data savings and the number of ads and trackers prevented. And with Insights on the Overview screen of the Magic Lasso app, you can view the data and energy saved, along with the average speed increase and total number of ads blocked since you enabled Magic Lasso. - Tap to Block – Simply tap any element on a web page and watch it disappear from your view, ensuring it never disturbs your browsing again. And thanks to Tap to Block’s intelligence, any similar or repeating elements on the page, or across the whole site will also be removed. Adjustments are easy using the Expand or Contract buttons for refining your selection. Additionally, the Hide button provides an instant preview of the page without the selected elements visible. Advanced users seeking direct control can edit the resulting CSS to allow for precise selection and more sophisticated logic. - Custom Rules – Craft your own ad blocking rules to block media, cookies, and JavaScript. Custom Rules complement Magic Lasso’s built-in ad blocking rules to ensure a faster, cleaner, and more personalised browsing experience. Custom Rules can apply to specific pages, all pages from a given site, or all web pages. Better yet, these rules seamlessly sync across your devices via iCloud, ensuring consistent ad blocking across all Apple platforms. - Family Sharing - Share Magic Lasso with all your family member's devices. Family Sharing is included with Magic Lasso and there is no additional cost to use Family Sharing on the platform that you originally started using the app. Included in v4.6 is full support for iOS 18 including an updated App icon with Dark and Tinted variants. After updating, open the app to ensure you are using the most recent ad block rules.

v4.6 includes support for blocking of ads, trackers and annoyances across an additional 40 regions and languages. With the introduction of Regional Ad Blocking, we've more than tripled the number of ad blocking rules that are included in the app, ensuring it continues to be the best way to block ads, trackers and annoyances in Safari on your iPhone, iPad and Mac. Magic Lasso Adblock version 4 also includes these great new features: - Performance Insights – see the difference ad blocking makes and visualise ad blocking speed, energy efficiency and data savings for any site. You can use the Safari toolbar button to see the ad blocking speed increase, energy savings, carbon reduction, data savings and the number of ads and trackers prevented. And with Insights on the Overview screen of the Magic Lasso app, you can view the data and energy saved, along with the average speed increase and total number of ads blocked since you enabled Magic Lasso. - Tap to Block – Simply tap any element on a web page and watch it disappear from your view, ensuring it never disturbs your browsing again. And thanks to Tap to Block’s intelligence, any similar or repeating elements on the page, or across the whole site will also be removed. Adjustments are easy using the Expand or Contract buttons for refining your selection. Additionally, the Hide button provides an instant preview of the page without the selected elements visible. Advanced users seeking direct control can edit the resulting CSS to allow for precise selection and more sophisticated logic. - Custom Rules – Craft your own ad blocking rules to block media, cookies, and JavaScript. Custom Rules complement Magic Lasso’s built-in ad blocking rules to ensure a faster, cleaner, and more personalised browsing experience. Custom Rules can apply to specific pages, all pages from a given site, or all web pages. Better yet, these rules seamlessly sync across your devices via iCloud, ensuring consistent ad blocking across all Apple platforms. - Family Sharing - Share Magic Lasso with all your family member's devices. Family Sharing is included with Magic Lasso and there is no additional cost to use Family Sharing on the platform that you originally started using the app. Included in v4.6 is full support for iOS 18 including an updated App icon with Dark and Tinted variants. After updating, open the app to ensure you are using the most recent ad block rules.

Family Sharing has arrived in v4.5.1 and supports the original platform that you started your subscription from, for no additional cost. Magic Lasso Adblock v4.5 is a complete redesign of the user-friendly, privacy aware and platform-native Safari ad blocker for the iPhone, iPad and Mac. Version 4.5 delivers a "powerfully simple ad blocking experience" with simplified ad, tracker and annoyance blocking. The redesign better surfaces all of the app’s features and we’ve also focused on making advanced features, like Custom Rule creation, more accessible. This version also includes these great new features from recent releases: - Performance Insights – see the difference ad blocking makes and visualise ad blocking speed, energy efficiency and data savings for any site. You can use the Magic Lasso Pro web extension in Safari to see the ad blocking speed increase, energy savings, carbon reduction, data savings and the number of ads and trackers prevented. And with Insights on the Overview screen of the Magic Lasso app, you can view the data and energy saved, along with the average speed increase and total number of ads blocked since you enabled Magic Lasso. - Tap to Block – Simply tap any element on a web page and watch it disappear from your view, ensuring it never disturbs your browsing again. And thanks to Tap to Block’s intelligence, any similar or repeating elements on the page, or across the whole site will also be removed. Adjustments are easy using the Expand or Contract buttons for refining your selection. Additionally, the Hide button provides an instant preview of the page without the selected elements visible. Advanced users seeking direct control can edit the resulting CSS to allow for precise selection and more sophisticated logic. - Custom Rules – Craft your own ad blocking rules to block media, cookies, and JavaScript. Custom Rules complement Magic Lasso’s built-in ad blocking rules to ensure a faster, cleaner, and more personalised browsing experience. Custom Rules can apply to specific pages, all pages from a given site, or all web pages. Better yet, these rules seamlessly sync across your devices via iCloud, ensuring consistent ad blocking across all Apple platforms. Included in v4.5.5 are additional improvements and bug fixes to Performance Insights. After updating, open the app to ensure you are using the most recent ad block rules and to optimize Performance Insights.

Family Sharing has arrived in v4.5.1 and supports the original platform that you started your subscription from, for no additional cost. Magic Lasso Adblock v4.5 is a complete redesign of the user-friendly, privacy aware and platform-native Safari ad blocker for the iPhone, iPad and Mac. Version 4.5 delivers a "powerfully simple ad blocking experience" with simplified ad, tracker and annoyance blocking. The redesign better surfaces all of the app’s features and we’ve also focused on making advanced features, like Custom Rule creation, more accessible. This version also includes these great new features from recent releases: - Performance Insights – see the difference ad blocking makes and visualise ad blocking speed, energy efficiency and data savings for any site. You can use the Magic Lasso Pro web extension in Safari to see the ad blocking speed increase, energy savings, carbon reduction, data savings and the number of ads and trackers prevented. And with Insights on the Overview screen of the Magic Lasso app, you can view the data and energy saved, along with the average speed increase and total number of ads blocked since you enabled Magic Lasso. - Tap to Block – Simply tap any element on a web page and watch it disappear from your view, ensuring it never disturbs your browsing again. And thanks to Tap to Block’s intelligence, any similar or repeating elements on the page, or across the whole site will also be removed. Adjustments are easy using the Expand or Contract buttons for refining your selection. Additionally, the Hide button provides an instant preview of the page without the selected elements visible. Advanced users seeking direct control can edit the resulting CSS to allow for precise selection and more sophisticated logic. - Custom Rules – Craft your own ad blocking rules to block media, cookies, and JavaScript. Custom Rules complement Magic Lasso’s built-in ad blocking rules to ensure a faster, cleaner, and more personalised browsing experience. Custom Rules can apply to specific pages, all pages from a given site, or all web pages. Better yet, these rules seamlessly sync across your devices via iCloud, ensuring consistent ad blocking across all Apple platforms. Included in v4.5.4 are additional improvements and bug fixes to YouTube ad blocking and Performance Insights. After updating, open the app to ensure you are using the most recent ad block rules.

Family Sharing has arrived in v4.5.1 and supports the original platform that you started your subscription from, for no additional cost. Magic Lasso Adblock v4.5 is a complete redesign of the user-friendly, privacy aware and platform-native Safari ad blocker for the iPhone, iPad and Mac. Version 4.5 delivers a "powerfully simple ad blocking experience" with simplified ad, tracker and annoyance blocking. The redesign better surfaces all of the app’s features and we’ve also focused on making advanced features, like Custom Rule creation, more accessible. This version also includes these great new features from recent releases: - Performance Insights – see the difference ad blocking makes and visualise ad blocking speed, energy efficiency and data savings for any site. You can use the Magic Lasso Pro web extension in Safari to see the ad blocking speed increase, energy savings, carbon reduction, data savings and the number of ads and trackers prevented. And with Insights on the Overview screen of the Magic Lasso app, you can view the data and energy saved, along with the average speed increase and total number of ads blocked since you enabled Magic Lasso. - Tap to Block – Simply tap any element on a web page and watch it disappear from your view, ensuring it never disturbs your browsing again. And thanks to Tap to Block’s intelligence, any similar or repeating elements on the page, or across the whole site will also be removed. Adjustments are easy using the Expand or Contract buttons for refining your selection. Additionally, the Hide button provides an instant preview of the page without the selected elements visible. Advanced users seeking direct control can edit the resulting CSS to allow for precise selection and more sophisticated logic. - Custom Rules – Craft your own ad blocking rules to block media, cookies, and JavaScript. Custom Rules complement Magic Lasso’s built-in ad blocking rules to ensure a faster, cleaner, and more personalised browsing experience. Custom Rules can apply to specific pages, all pages from a given site, or all web pages. Better yet, these rules seamlessly sync across your devices via iCloud, ensuring consistent ad blocking across all Apple platforms. Included in v4.5.3 are additional improvements and bug fixes to YouTube ad blocking. After updating, open the app to ensure you are using the most recent ad block rules.

Family Sharing has arrived in v4.5.1 and supports the original platform that you started your subscription from, for no additional cost. Magic Lasso Adblock v4.5 is a complete redesign of the user-friendly, privacy aware and platform-native Safari ad blocker for the iPhone, iPad and Mac. Version 4.5 delivers a "powerfully simple ad blocking experience" with simplified ad, tracker and annoyance blocking. The redesign better surfaces all of the app’s features and we’ve also focused on making advanced features, like Custom Rule creation, more accessible. This version also includes these great new features from recent releases: - Performance Insights – see the difference ad blocking makes and visualise ad blocking speed, energy efficiency and data savings for any site. You can use the Magic Lasso Pro web extension in Safari to see the ad blocking speed increase, energy savings, carbon reduction, data savings and the number of ads and trackers prevented. And with Insights on the Overview screen of the Magic Lasso app, you can view the data and energy saved, along with the average speed increase and total number of ads blocked since you enabled Magic Lasso. - Tap to Block – Simply tap any element on a web page and watch it disappear from your view, ensuring it never disturbs your browsing again. And thanks to Tap to Block’s intelligence, any similar or repeating elements on the page, or across the whole site will also be removed. Adjustments are easy using the Expand or Contract buttons for refining your selection. Additionally, the Hide button provides an instant preview of the page without the selected elements visible. Advanced users seeking direct control can edit the resulting CSS to allow for precise selection and more sophisticated logic. - Custom Rules – Craft your own ad blocking rules to block media, cookies, and JavaScript. Custom Rules complement Magic Lasso’s built-in ad blocking rules to ensure a faster, cleaner, and more personalised browsing experience. Custom Rules can apply to specific pages, all pages from a given site, or all web pages. Better yet, these rules seamlessly sync across your devices via iCloud, ensuring consistent ad blocking across all Apple platforms. Included in v4.5.2 are additional improvements and bug fixes to YouTube ad blocking and Performance Insights. After updating, open the app to ensure you are using the most recent ad block rules.

Family Sharing has arrived in v4.5.1 and supports the original platform that you started your subscription from, for no additional cost. Magic Lasso Adblock v4.5 is a complete redesign of the user-friendly, privacy aware and platform-native Safari ad blocker for the iPhone, iPad and Mac. Version 4.5 delivers a "powerfully simple ad blocking experience" with simplified ad, tracker and annoyance blocking. The redesign better surfaces all of the app’s features and we’ve also focused on making advanced features, like Custom Rule creation, more accessible. This version also includes these great new features from recent releases: - Performance Insights – see the difference ad blocking makes and visualise ad blocking speed, energy efficiency and data savings for any site. You can use the Magic Lasso Pro web extension in Safari to see the ad blocking speed increase, energy savings, carbon reduction, data savings and the number of ads and trackers prevented. And with Insights on the Overview screen of the Magic Lasso app, you can view the data and energy saved, along with the average speed increase and total number of ads blocked since you enabled Magic Lasso. - Tap to Block – Simply tap any element on a web page and watch it disappear from your view, ensuring it never disturbs your browsing again. And thanks to Tap to Block’s intelligence, any similar or repeating elements on the page, or across the whole site will also be removed. Adjustments are easy using the Expand or Contract buttons for refining your selection. Additionally, the Hide button provides an instant preview of the page without the selected elements visible. Advanced users seeking direct control can edit the resulting CSS to allow for precise selection and more sophisticated logic. - Custom Rules – Craft your own ad blocking rules to block media, cookies, and JavaScript. Custom Rules complement Magic Lasso’s built-in ad blocking rules to ensure a faster, cleaner, and more personalised browsing experience. Custom Rules can apply to specific pages, all pages from a given site, or all web pages. Better yet, these rules seamlessly sync across your devices via iCloud, ensuring consistent ad blocking across all Apple platforms. After updating, open the app to ensure you are using the most recent ad block rules.

Magic Lasso Adblock v4.5 is a complete redesign of the user-friendly, privacy aware and platform-native Safari ad blocker for the iPhone, iPad and Mac. Version 4.5 delivers a "powerfully simple ad blocking experience" with simplified ad, tracker and annoyance blocking. The redesign better surfaces all of the app’s features and we’ve also focused on making advanced features, like Custom Rule creation, more accessible. Version 4.5 also includes these great new features from recent releases: - Performance Insights – see the difference ad blocking makes and visualise ad blocking speed, energy efficiency and data savings for any site. You can use the Magic Lasso Pro web extension in Safari to see the ad blocking speed increase, energy savings, carbon reduction, data savings and the number of ads and trackers prevented. And with Insights on the Overview screen of the Magic Lasso app, you can view the data and energy saved, along with the average speed increase and total number of ads blocked since you enabled Magic Lasso. - Tap to Block – Simply tap any element on a web page and watch it disappear from your view, ensuring it never disturbs your browsing again. And thanks to Tap to Block’s intelligence, any similar or repeating elements on the page, or across the whole site will also be removed. Adjustments are easy using the Expand or Contract buttons for refining your selection. Additionally, the Hide button provides an instant preview of the page without the selected elements visible. Advanced users seeking direct control can edit the resulting CSS to allow for precise selection and more sophisticated logic. - Custom Rules – Craft your own ad blocking rules to block media, cookies, and JavaScript. Custom Rules complement Magic Lasso’s built-in ad blocking rules to ensure a faster, cleaner, and more personalised browsing experience. Custom Rules can apply to specific pages, all pages from a given site, or all web pages. Better yet, these rules seamlessly sync across your devices via iCloud, ensuring consistent ad blocking across all Apple platforms. After updating, open the app to ensure you are using the most recent ad block rules.

Introducing Performance Insights – see the difference ad blocking makes and visualise ad blocking speed, energy efficiency and data savings for any site. Ensure you have the Magic Lasso Pro extension enabled in Settings > Safari > Extensions > Magic Lasso Pro > Allow Extension. Then, in the Safari address bar, tap on the "Aa" icon (on iPhone) or the extension puzzle piece icon (on iPad) and select Magic Lasso Pro and "Enable Performance Insights". You can then access Magic Lasso Pro on any site to see the ad blocking speed increase, energy savings, carbon reduction, data savings and the number of ads and trackers prevented. Performance Insights requires iOS 17 or iPadOS 17 and above. Version 4.2 now also displays Performance Insights on the Overview screen of the Magic Lasso app. See the data and energy saved, along with the average speed increase and total number of ads blocked since you enabled Magic Lasso. This release also continues to support the fantastic personalisation features included in Magic Lasso Adblock v4.0. With Tap to Block you can effortlessly block any element on a page or site with a simple tap and Custom Rules allow you to easily create your own rules to block media, cookies and JavaScript. Tap to Block – Simply tap any element on a web page and watch it disappear from your view, ensuring it never disturbs your browsing again. And thanks to Tap to Block’s intelligence, any similar or repeating elements on the page, or across the whole site will also be removed. Adjustments are easy using the Expand or Contract buttons for refining your selection. Additionally, the Hide button provides an instant preview of the page without the selected elements visible. Advanced users seeking direct control can edit the resulting CSS to allow for precise selection and more sophisticated logic. Custom Rules – Craft your own ad blocking rules to block media, cookies, and JavaScript. Custom Rules complement Magic Lasso’s built-in ad blocking rules to ensure a faster, cleaner, and more personalised browsing experience. Custom Rules can apply to specific pages, all pages from a given site, or all web pages. Better yet, these rules seamlessly sync across your devices via iCloud, ensuring consistent ad blocking across all Apple platforms. After updating, open the app to ensure you are using the most recent ad block rules.

Introducing Performance Insights – see the difference ad blocking makes and visualise ad blocking speed, energy efficiency and data savings for any site. Ensure you have the Magic Lasso Pro extension enabled in Settings > Safari > Extensions > Magic Lasso Pro > Allow Extension. Then, in the Safari address bar, tap on the "Aa" icon (on iPhone) or the extension puzzle piece icon (on iPad) and select Magic Lasso Pro and "Enable Performance Insights". You can then access Magic Lasso Pro on any site to see the ad blocking speed increase, energy savings, carbon reduction, data savings and the number of ads and trackers prevented. Performance Insights requires iOS 17 or iPadOS 17 and above. Version 4.1 also modernises and updates the Magic Lasso extensions to resolve YouTube ad blocking issues that some users may have experienced. Ensure that the Magic Lasso Pro extension has "Allow" permissions on the youtube.com domain for YouTube ad blocking to work correctly. You can check this by accessing Magic Lasso Pro in Safari and tapping "Allow on youtube.com" if prompted. This release also continues to support the fantastic personalisation features included in Magic Lasso Adblock v4.0. With Tap to Block you can effortlessly block any element on a page or site with a simple tap and Custom Rules allow you to easily create your own rules to block media, cookies and JavaScript. Tap to Block – Simply tap any element on a web page and watch it disappear from your view, ensuring it never disturbs your browsing again. And thanks to Tap to Block’s intelligence, any similar or repeating elements on the page, or across the whole site will also be removed. Adjustments are easy using the Expand or Contract buttons for refining your selection. Additionally, the Hide button provides an instant preview of the page without the selected elements visible. Advanced users seeking direct control can edit the resulting CSS to allow for precise selection and more sophisticated logic. Custom Rules – Craft your own ad blocking rules to block media, cookies, and JavaScript. Custom Rules complement Magic Lasso’s built-in ad blocking rules to ensure a faster, cleaner, and more personalised browsing experience. Custom Rules can apply to specific pages, all pages from a given site, or all web pages. Better yet, these rules seamlessly sync across your devices via iCloud, ensuring consistent ad blocking across all Apple platforms. After updating, open the app to ensure you are using the most recent ad block rules.

Introducing Performance Insights – see the difference ad blocking makes and visualise ad blocking speed, energy efficiency and data savings for any site. Ensure you have the Magic Lasso Pro extension enabled in Settings > Safari > Extensions > Magic Lasso Pro > Allow Extension. Then, in the Safari address bar, tap on the "Aa" icon (on iPhone) or the extension puzzle piece icon (on iPad) and select Magic Lasso Pro and "Enable Performance Insights". You can then access Magic Lasso Pro on any site to see the ad blocking speed increase, energy savings, carbon reduction, data savings and the number of ads and trackers prevented. Performance Insights requires iOS 17 or iPadOS 17 and above. Version 4.1 also modernises and updates the Magic Lasso extensions to resolve YouTube ad blocking issues that some users may have experienced. Ensure that the Magic Lasso Pro extension has "Allow" permissions on the youtube.com domain for YouTube ad blocking to work correctly. You can check this by accessing Magic Lasso Pro in Safari and tapping "Allow on youtube.com" if prompted. This release also continues to support the fantastic personalisation features included in Magic Lasso Adblock v4.0. With Tap to Block you can effortlessly block any element on a page or site with a simple tap and Custom Rules allow you to easily create your own rules to block media, cookies and JavaScript. Tap to Block – Simply tap any element on a web page and watch it disappear from your view, ensuring it never disturbs your browsing again. And thanks to Tap to Block’s intelligence, any similar or repeating elements on the page, or across the whole site will also be removed. Adjustments are easy using the Expand or Contract buttons for refining your selection. Additionally, the Hide button provides an instant preview of the page without the selected elements visible. Advanced users seeking direct control can edit the resulting CSS to allow for precise selection and more sophisticated logic. Custom Rules – Craft your own ad blocking rules to block media, cookies, and JavaScript. Custom Rules complement Magic Lasso’s built-in ad blocking rules to ensure a faster, cleaner, and more personalised browsing experience. Custom Rules can apply to specific pages, all pages from a given site, or all web pages. Better yet, these rules seamlessly sync across your devices via iCloud, ensuring consistent ad blocking across all Apple platforms. After updating, open the app to ensure you are using the most recent ad block rules.

Version 4.0 introduces fantastic new personalisation features to Magic Lasso Adblock. With Tap to Block you can effortlessly block any element on a page or site with a simple tap and Custom Rules allow you to easily create your own rules to block media, cookies and JavaScript. Tap to Block – Simply tap any element on a web page and watch it disappear from your view, ensuring it never disturbs your browsing again. And thanks to Tap to Block’s intelligence, any similar or repeating elements on the page, or across the whole site will also be removed. Adjustments are easy using the Expand or Contract buttons for refining your selection. Additionally, the Hide button provides an instant preview of the page without the selected elements visible. Advanced users seeking direct control can edit the resulting CSS to allow for precise selection and more sophisticated logic. Custom Rules – Craft your own ad blocking rules to block media, cookies, and JavaScript. Custom Rules complement Magic Lasso’s built-in ad blocking rules to ensure a faster, cleaner, and more personalised browsing experience. Custom Rules can apply to specific pages, all pages from a given site, or all web pages. Better yet, these rules seamlessly sync across your devices via iCloud, ensuring consistent ad blocking across all Apple platforms. Version 4.0.4 includes fixes to resolve YouTube ad blocking issues that some users may have experienced. v4.0.4 also reduces the likelihood of seeing anti-ad block alerts on YouTube when viewing videos with Magic Lasso enabled. After updating, open the app to enable iCloud Custom Rules syncing and to ensure you are using the most recent ad block rules.