Style DNA: AI Stylist & Closet

Name: Style DNA: AI Stylist & Closet
Rating: 4.3 (7266 reviews)
Author: AI Style by DNA S.L.

Outfit Planner & Daily Look

Only for iPhone

Free · In‑App Purchases

7.3K Ratings
Age Rating

16+
In-App Controls
Category

Lifestyle
Developer

AI Style by DNA S.L.
Language

EN
+ 2 More
Size

133.6
MB

iPhone

Style DNA is your AI stylist & outfit planner for women and men — get daily outfit ideas styled from your closet in 35 seconds. Trusted by over 3 million users, featured in Vogue, NYT, Forbes, and TechCrunch. Tapping into your appearance DNA is the key to your style formula. Unlock yours with our AI-powered styling and image consulting app — built on the expertise of world-renowned image consultants and cutting-edge color analysis technology. Using a simple selfie, your full style profile is created in 35 seconds: • Color analysis — discover your seasonal color type from one of 12 (Bright Spring, True Summer, Soft Autumn, Deep Winter, and more), and get a personal palette that complements your skin undertone. • Body type guide — for hourglass, triangle, inverted triangle, rectangle, pear, apple, oval, and plus-size figures, get tailored fashion recommendations. • Style type — Romantic, Natural, Classic, Dramatic, Gamine, and Kibbe-inspired profiles help you pick what flatters your unique features. • AI stylist chatbot — ask anything: "What goes with green cargo pants?", "What should I wear to a wedding?", "Help me build a capsule wardrobe." • Daily outfits from your closet — get 5 ready-to-wear outfit ideas every day, styled by AI from clothes you already own, personalized to your color, body, and style type. • Virtual closet — photograph any item in your wardrobe and watch your AI stylist combine pieces into new outfits, plan capsule wardrobes, or check whether something in a store actually suits your color type and figure. • Personal shopping — explore curated picks from 26,000 brands across 231 retailers (Amazon, H&M, Nordstrom, Old Navy, Urban Outfitters, and more), every item filtered to your color type, body type, and style profile. • Outfit ideas for every occasion — business casual, weddings, date nights, gym, travel, and beyond. • Item match check — take a photo of any clothing item in a store to know if it suits your style profile and figure type before you buy. • Personal style guide — read about your color type, including seasonal color typing, individual color palettes, and the prints and fabrics that suit you best. Style DNA is built for women and men. Whether you want to dress with confidence, build a minimalist capsule wardrobe, learn personal color analysis, organize a digital closet, or just save time getting ready every morning — Style DNA is your style book, fashion adviser, AI stylist, and personal shopper in one app. Save time. Shop smart. Look amazing. Every day. —— Style DNA offers a subscription plan giving unlimited access to all features and content. • Payment will be charged to your iTunes Account at confirmation of purchase. • Subscription automatically renews unless auto-renew is turned off at least 24 hours before the end of the current period. • Account will be charged for renewal within 24 hours prior to the end of the current period at the cost of the renewal. • Subscriptions can be managed and auto-renewal turned off in your Account Settings after purchase. • Any unused portion of a free trial period is forfeited upon purchasing a subscription. Privacy Policy: https://styledna.ai/privacy Terms of Service: https://styledna.ai/terms

Ratings & Reviews

4.3

out of 5

7.3K Ratings

Addicting and informative
02/24/2023

EGMfan303
This has been super informative so far! I’m embarrassed at how my current wardrobe barely has any of the colors in the palette the app identified for me, but when I pulled out a cardigan in my palette for a job interview and looked in the mirror, I was actually shocked at how my skin, hair, and eyes were glowing. The AI nailed it!! I think I’m starting to develop an “eye” for what works for me and what doesn’t, and that’s really exciting.I typically hate shopping for myself but this app has made it fun!! I love that it identifies when items are on sale and that there are a wide range of price points and sizes. I have yet to add my wardrobe but I’ve purchased a few things for myself already and I’m excited to start a wardrobe journey that finally makes me feel confident. My only suggestion for improvement would be a sorting feature so that perhaps you could sort items by price, new additions, etc. but without the sorting feature, I’m still enjoying it because it’s encouraging me to consider items I ordinarily wouldn’t. Love this so much!!

Developer Response
Wow, thanks for the love! We put a lot of care into making fashion and style fun and accessible and are thrilled to hear that you're having an awesome time with our app. Stay fabulous!Yours truly,Style DNA team
Addicting and informative
02/24/2023

EGMfan303

This has been super informative so far! I’m embarrassed at how my current wardrobe barely has any of the colors in the palette the app identified for me, but when I pulled out a cardigan in my palette for a job interview and looked in the mirror, I was actually shocked at how my skin, hair, and eyes were glowing. The AI nailed it!! I think I’m starting to develop an “eye” for what works for me and what doesn’t, and that’s really exciting.I typically hate shopping for myself but this app has made it fun!! I love that it identifies when items are on sale and that there are a wide range of price points and sizes. I have yet to add my wardrobe but I’ve purchased a few things for myself already and I’m excited to start a wardrobe journey that finally makes me feel confident. My only suggestion for improvement would be a sorting feature so that perhaps you could sort items by price, new additions, etc. but without the sorting feature, I’m still enjoying it because it’s encouraging me to consider items I ordinarily wouldn’t. Love this so much!!
Developer Response 02/25/2023
Wow, thanks for the love! We put a lot of care into making fashion and style fun and accessible and are thrilled to hear that you're having an awesome time with our app. Stay fabulous!Yours truly,Style DNA team
Borderline Unusable, Has Potential
02/09/2023

Jenna Lucille
This app is borderline unusable– its automatic cropping of uploaded images usually cuts off the part of the image you want and often makes it splotchy, it compresses images and makes them poor quality and blurry, and, it’s near impossible to add information for an article of clothing, such as a description for due to some weird bug (try to click on it and it will either not recognize it or change the brand of the item), a brand (if you type it in and select it, it often will change it to a different one), or a title (same problem as the description). Additionally, the app is not good at identifying your color season; I recommend using different websites for that and manually selecting your season on the app. The color season palettes are lacking – it seems to just repeat the same few hues but with varying values (light/dark). It’s the same with the Kibbe type test; if you want to know your accurate result, take it on something else and manually select it on the app– given that it’s not very thorough and the examples provided don’t show a lot of variation in skin tone, weight, age, and features.It’s a bummer because this app definitely has a lot of potential and there are some cool and handy features, like using AI to generate outfit ideas or inspiration from pieces of clothing in your wardrobe, using your color season and kibbe type as shopping filters, and, letting you know if an item you’re thinking about getting matches things in your closet or not (it’s about 50/50 accuracy though). I’d love to see it improve, especially in the area of being able to add stuff to your wardrobe without difficulty.

Developer Response
Hi Jenna, at Style DNA, we believe everyone should be empowered to feel confident and stylish. Which is why we're happy to share that you're at the top of our list and we'll be sure to keep you updated as soon as these new features have been released. It sounds like you've also been having trouble getting the app to analyze your color type. We've got you covered!The key is to make sure you're taking your selfie in natural daylight - it makes all the difference. Taking photos at night or under electric lighting may add undertones and make it hard to reveal your true color formula. One more tip: you can use the “Level up” button to balance the light. And if you still have questions, don't hesitate to send us your photo at info@styledna.ai and our stylist will manually determine your color type for you!Yours truly,The Style DNA team
Borderline Unusable, Has Potential
02/09/2023

Jenna Lucille

This app is borderline unusable– its automatic cropping of uploaded images usually cuts off the part of the image you want and often makes it splotchy, it compresses images and makes them poor quality and blurry, and, it’s near impossible to add information for an article of clothing, such as a description for due to some weird bug (try to click on it and it will either not recognize it or change the brand of the item), a brand (if you type it in and select it, it often will change it to a different one), or a title (same problem as the description). Additionally, the app is not good at identifying your color season; I recommend using different websites for that and manually selecting your season on the app. The color season palettes are lacking – it seems to just repeat the same few hues but with varying values (light/dark). It’s the same with the Kibbe type test; if you want to know your accurate result, take it on something else and manually select it on the app– given that it’s not very thorough and the examples provided don’t show a lot of variation in skin tone, weight, age, and features.It’s a bummer because this app definitely has a lot of potential and there are some cool and handy features, like using AI to generate outfit ideas or inspiration from pieces of clothing in your wardrobe, using your color season and kibbe type as shopping filters, and, letting you know if an item you’re thinking about getting matches things in your closet or not (it’s about 50/50 accuracy though). I’d love to see it improve, especially in the area of being able to add stuff to your wardrobe without difficulty.
Developer Response 02/17/2023
Hi Jenna, at Style DNA, we believe everyone should be empowered to feel confident and stylish. Which is why we're happy to share that you're at the top of our list and we'll be sure to keep you updated as soon as these new features have been released. It sounds like you've also been having trouble getting the app to analyze your color type. We've got you covered!The key is to make sure you're taking your selfie in natural daylight - it makes all the difference. Taking photos at night or under electric lighting may add undertones and make it hard to reveal your true color formula. One more tip: you can use the “Level up” button to balance the light. And if you still have questions, don't hesitate to send us your photo at info@styledna.ai and our stylist will manually determine your color type for you!Yours truly,The Style DNA team
A good start?
01/29/2023

sophiart16
This is getting an additional star for the exciting vision, at least what I gather is the vision for this app. However, the execution is sadly lacking to the point where this is not currently useful. A minimum set of features would include more/better shopping filters and the ability to correct what the AI gets wrong (e.g., several casual day dresses I own were cataloged as cocktail dresses). While I’m aware that my personal color is rather unique — very difficult to “fit in” any category for really any system I’ve tried — the AI seemed to want to place me either in bright winter or true summer, two very different palettes and both not quite right. (I ended up choosing cold winter). Finally, using only facial features is not comprehensive enough to Dwyn Larson’s personal style system, and the little quiz to refine it was also too short/constrained. Also, the examples to look at when choosing manually only included photos of three white women (thin young celebrities at that) each. Finally, the selection of clothing items is extremely limited for women plus-sized items. There were only a handful available by each category and they were all black with some navy and a couple of eggplant colored pieces. This app has a serious diversity issue. Disappointing.

Developer Response
Hi, here’s a way to upgrade your outfit suggestions. The key is to take your selfie in natural daylight and add your measurements - it makes all the difference. Our AI will then create custom suggestions, tailored to your unique color palette and style type. And if you have any thoughts or suggestions, we're all ears! Let's make sure you always look and feel fabulous!
A good start?
01/29/2023

sophiart16

This is getting an additional star for the exciting vision, at least what I gather is the vision for this app. However, the execution is sadly lacking to the point where this is not currently useful. A minimum set of features would include more/better shopping filters and the ability to correct what the AI gets wrong (e.g., several casual day dresses I own were cataloged as cocktail dresses). While I’m aware that my personal color is rather unique — very difficult to “fit in” any category for really any system I’ve tried — the AI seemed to want to place me either in bright winter or true summer, two very different palettes and both not quite right. (I ended up choosing cold winter). Finally, using only facial features is not comprehensive enough to Dwyn Larson’s personal style system, and the little quiz to refine it was also too short/constrained. Also, the examples to look at when choosing manually only included photos of three white women (thin young celebrities at that) each. Finally, the selection of clothing items is extremely limited for women plus-sized items. There were only a handful available by each category and they were all black with some navy and a couple of eggplant colored pieces. This app has a serious diversity issue. Disappointing.
Developer Response 02/17/2023
Hi, here’s a way to upgrade your outfit suggestions. The key is to take your selfie in natural daylight and add your measurements - it makes all the difference. Our AI will then create custom suggestions, tailored to your unique color palette and style type. And if you have any thoughts or suggestions, we're all ears! Let's make sure you always look and feel fabulous!
Lacking basic features like filtering
08/01/2024

veeswa
Looking forward to some updates that fix or make basic functionality like filtering to work. This app has amazing potential and it’s easy to use, but hoping there is a roadmap of simple bug fixes and ability to make your own pairings on the fly without having to edit a pre-generated outfit. I’d love to also for the user to be able to target outfits for different seasons and weather. Right now the app defines this for you. Also would love ability to pair more than 4 things together! Sometimes it picks a long cardigan sweater with shoes and a necklace or sunglasses (accessories) when clearly it’s be valuable to be able to pair the paints and layered shirt underneath the cardigan as well for example. The makeup pairing isn’t very valuable for me, but I do like the potential outfit purchases pairings with my wardrobe.

Developer Response
We appreciate your thoughtful feedback! It's great to hear you find the app easy to use and see its potential. Your suggestions about filtering, custom pairings, and seasonal outfits are valuable, and we’ll keep them in mind. Thank you for sharing your insights!
Lacking basic features like filtering
08/01/2024

veeswa

Looking forward to some updates that fix or make basic functionality like filtering to work. This app has amazing potential and it’s easy to use, but hoping there is a roadmap of simple bug fixes and ability to make your own pairings on the fly without having to edit a pre-generated outfit. I’d love to also for the user to be able to target outfits for different seasons and weather. Right now the app defines this for you. Also would love ability to pair more than 4 things together! Sometimes it picks a long cardigan sweater with shoes and a necklace or sunglasses (accessories) when clearly it’s be valuable to be able to pair the paints and layered shirt underneath the cardigan as well for example. The makeup pairing isn’t very valuable for me, but I do like the potential outfit purchases pairings with my wardrobe.
Developer Response 08/16/2024
We appreciate your thoughtful feedback! It's great to hear you find the app easy to use and see its potential. Your suggestions about filtering, custom pairings, and seasonal outfits are valuable, and we’ll keep them in mind. Thank you for sharing your insights!

Dear Style DNA Community, We’re excited to announce that Style DNA is now available in four new languages: German, Italian, French, and Spanish! This update also includes technical improvements for better performance and reliability. Thank you for updating and being part of our growing community!Thank you for updating and being part of our growing community!

Version 1.10.220 May 5

Data Used to Track You

The following data may be used to track you across apps and websites owned by other companies:
- Usage Data
Data Linked to You

The following data may be collected and linked to your identity:
- Contact Info
- Identifiers
Data Not Linked to You

The following data may be collected but it is not linked to your identity:
- User Content
- Usage Data
- Diagnostics

Privacy practices may vary, for example, based on the features you use or your age. Learn More

Accessibility

Information

Seller: AI Style by DNA S.L.
Size: 133.6 MB
Category: Lifestyle
Compatibility: Requires iOS 16.6 or later.

iPhone
Requires iOS 16.6 or later.

Apple Vision
Requires visionOS 1.0 or later.
Languages: English and 2 more

English, German, Italian
Age Rating: 16+

16+

This app has an age rating of 16+ with content restrictions. Some content may be rated higher, but access is managed by the developer through in-app controls.
Learn More

In-App Controls
Age Assurance

Contains
Unrestricted Web Access
Advertising
In-App Purchases: Yes

3 months subscription $19.99

Palette and Body type guide $12.99

Three months subscription $14.99

Annual subscription $39.99

Annual subscription $29.99

Monthly subscription $7.99

Advanced Color Palette $9.99

Monthly subscription $9.99

Monthly subscription $19.99

Annual subscription $19.99

Learn More

Developer Website

Privacy Policy

License Agreement

You Might Also Like

View

My Best Colors

Personal color palette
View

WhatColors: AI Face Try On

Outfit, Hair & Color Analysis
View

Color Analysis - Dressika

My seasonal personal palette
View

Show My Colors: Color Palettes

Personal Seasonal Palette
View

Outfit Formulas: Closet Maker

Outfit Planner & Generator
View

Palette - Color Analysis

Your personal seasonal outfits
View

Stylist: Outfit Maker, Planner

Outfit Planner & Style Guide
View

My Color Palette

Recolor Clothes, Match Outfits
View

Fytted: Fashion AI Stylist

Lifestyle
View

Human Design: HD Birth Chart

My Hdesign-Neutrino Numerology

Style DNA: AI Stylist & Closet

Ratings & Reviews

Addicting and informative

Borderline Unusable, Has Potential

A good start?

Lacking basic features like filtering

What’s New

App Privacy

Data Used to Track You

Data Linked to You

Data Not Linked to You

Accessibility

Information

You Might Also Like

My Best Colors

WhatColors: AI Face Try On

Color Analysis - Dressika

Show My Colors: Color Palettes

Outfit Formulas: Closet Maker

Palette - Color Analysis

Stylist: Outfit Maker, Planner

My Color Palette

Fytted: Fashion AI Stylist

Human Design: HD Birth Chart